Resource Library

Resource Library

35 Item(s)

  • Presented by: Insite Software

    With careful consideration of seven key questions, successful implementation of a B2B ecommerce site cannot only be realized, but add significant value to the bottom line.

    Quick view Download Now
    White Paper
    Date: December, 2012

    Business-to-Business (B2B) companies are rapidly entering ecommerce space as a way to simultaneously reach new customers, increase sales and cut costs. However, ecommerce is new territory for many B2B businesses, and while they are experts in their own industry, the successful launch of an ecommerce site can appear daunting. In addition, numerous B2B companies have experienced a failed or extremely challenging ecommerce site launch. These attempts typically were not only expensive, they also affected the long-term customer adoption rate of the portal – leaving companies questioning whether ecommerce is right for a B2B company after all. Rest assured that ecommerce is a perfect way for B2B companies to increase their sales and improve efficiencies while cutting costs. With careful consideration of seven key questions, successful implementation of a B2B ecommerce site cannot only be realized, but add significant value to the bottom line.

  • Presented by: Miva Merchant

    Miva Merchant has launched more than 300,000 online stores since 1997 and helped our customers sell more than $100 billion online.

    Quick view Download Now
    Videos
    Date: December, 2012

    Miva Merchant has launched more than 300,000 online stores since 1997 and helped our customers sell more than $100 billion online.

  • Presented by: CORESense Inc.

    Selecting the right retail system for your business is an important decision. To help you understand all the options, CORESense has developed the following collateral.

    Quick view Download Now
    White Paper
    Date: December, 2012

    Selecting the right retail system for your business is an important decision. To help you understand all the options, CORESense has developed the following collateral.

  • Presented by: ChannelAdvisor

    With the high number of comparison shopping engines and differing requirements for data feeds, many e-commerce managers find comparison shopping to be a difficult channel to navigate.

    Quick view Download Now
    White Paper
    Date: January, 2013

    Don't Let These Missteps Trip Up Your Strategy

    With the high number of comparison shopping engines and differing requirements for data feeds, many e-commerce managers find comparison shopping to be a difficult channel to navigate.

    This "Top 5 Comparison Shopping Misconceptions" white paper identifies the top 5 mistaken beliefs most retailers have about managing their comparison shopping programs and how the ChannelAdvisor Platform can help rectify these strategy missteps.

    Download this white paper now!

  • Presented by: ChannelAdvisor

    You’re spending valuable time and money to drive traffic to your website via paid search and comparison shopping engines. Learn how you can make these channels more profitable for you with ChannelAdvisor’s eBook Improve Conversions on your Webstore from Paid Search and Comparison Shopping Traffic.

    Quick view Download Now
    Free Guide
    Date: January, 2013

    Improve Conversions on Your Webstore from Paid Search and Comparison Shopping Traffic

    You’re spending valuable time and money to drive traffic to your we bsite via paid search and comparison shopping engines. Learn how you can make these channels more profitable for you with this e-book from ChannelAdvisor.

    This e-book will show you how to:

    • Optimize the shopping cart experience for improved conversions
    • Analyze your site search to dictate new content for your site
    • Uncover upsell opportunities via your Thank You page
    • And much more

    Sponsored by: ChannelAdvisor

  • Presented by: Adobe

    Get the scoop on what your mobile consumers want most.

    Quick view Download Now
    Industry Reports
    Date: December, 2012

    The proliferation of mobile devices and tablets continues to rise, making it more important than ever for you to make mobile part of your ongoing, long-term business initiatives. To help in this effort, Adobe has released the results of their survey of over 1,200 mobile users and their insights into what devices they use, how they interact with websites and apps, and what they want most out of their mobile experiences across five different industries: Consumer Products, Consumer Electronics, Financial Services, Travel Services, and Media & Entertainment.

  • Presented by: Akamai

    Optimize Your Web Performance to Deliver a Better Omnichannel Experience

    Learn:
    - How mobile had a breakthrough year
    - The impact of web performance on your business
    - How to address the challenges of situational performance

    Quick view Download Now
    White Paper
    Date: February, 2013

    Did you know that 88% of online consumers are less likely to return to a site after a bad experience?* With thresholds for customer abandonment growing ever shorter across desktop and mobile experiences, site performance is playing an increasingly critical role in sales results.  More than ever, it is critical to optimize the omnichannel shopping experience for consumers.

    * Gomez whitepaper “Why Performance Matters”

    Now is the time to plan your 2013 strategy to enable the best web experience for your customers.

    Presenters:
    Doug Rassner
    Product Manager
    MICROS-Retail

    Curtis Corl
    Vice President
    Dollar Tree Store

    Lelah Manz
    eCommerce Strategist
    Akamai Technologies

    Don Davis
    Editor in Chief
    Internet Retailer

  • Presented by: SAS Institute Inc.

    This study examines the importance of using omnichannel customer engagement to gain deeper consumer insight. Also included are an in-depth look at how leading retailers use analytics, as well as a review of business analytics vendors.

    Quick view Download Now
    White Paper
    Date: July, 2013

    The benchmark study includes an in-depth look at how best-in-class retailers use analytics, as well as a review of business analytics software vendors. The authors surveyed senior retail executives and collected secondary research from public and proprietary sources.

    One of the key themes of the study is the extent to which retailers can use analytics insights to drive strategic decisions. Findings reveal that in a time of unprecedented change in retail, brick-and-mortar retail stores must look to omnichannel customer engagement to gain deeper consumer insight. Key findings include:

    -       Retailers' analytics maturity is low. The survey found that 40% of retailers believe they lag behind their competitors in terms of analytics maturity, 40% think they are only at par.

    -       Data management and integration will be a key area of investment. In an effort to increase analytical maturity, retailers will invest in contextual, visual and mobile-friendly delivery of insights.

    -       Retailers' e-commerce/omnichannel function has the highest potential to use analytics strategically.

    -       Usability and access are critical.

    To find out more, download the full report.

  • Presented by: Soasta

    Retailers are making their preparations for the busiest online selling season of the year. As the quality advisor to the nation’s top retailers and a Gartner and IDC Cloud Testing Leader, SOASTA wants you to be 100% confident that your retail performance will meet expectations.

    Quick view Register
    Webinar
    Date: ,

    Webinar Recorded: August 29th, 2013, at 10:00 a.m. Pacific time/1 p.m. Eastern

    Retailers are making their preparations for the busiest online selling season of the year. As the quality advisor to the nation's top retailers and a Gartner and IDC Cloud Testing Leader, SOASTA wants you to be 100% confident that your retail performance will meet expectations.

    Play this SOASTA recorded webinar to learn about commonly overlooked elements of retail performance plans. And most importantly, how you still have time to make Holiday 2013 a success.

    Sponsored by: SOASTA

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on E-Commerce Technology from the June 2013 issue of IR magazine. Featuring CardinalCommerce, SecureBuy, and AmericanEagle.

    Quick view Add to cart
    IR Special Reports
    Date: June, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on E-Commerce Technology from the June 2013 issue of IR magazine. Featuring CardinalCommerce, SecureBuy, and AmericanEagle.

  • Presented by: Soasta

    Australian flash-sale retailer OZSALE took heed when competitors organized a “Click Frenzy” one-day sale in November 2012, only to see their sites fail under the weight of heavy traffic. So OZSALE did its homework before promoting its own “Flash Frenzy sale.”

    Quick view Download Now
    Case Study
    Date: August, 2013

    Australian flash-sale retailer OZSALE took heed when competitors organized a "Click Frenzy" one-day sale in November 2012, only to see their sites fail under the weight of heavy traffic. So OZSALE did its homework before promoting its own "Flash Frenzy sale."

    Testing beforehand identified problems that were making the OZSALE site unstable at traffic levels well below what the retailer expected to attract in its big sale. Those insights enabled OZSALE to fix flaws in advance of the promotion. The results speak for themselves:

    During "Flash Frenzy," OZSALE.com.au achieved four times the amount of traffic over its closest flash sale competitors.

    Highlights include:

    - Revenue hit more than $5 million
    - As predicted, more than 50% of sales revenue came in via mobile
    - 80,000 new members pre-registered prior to the event
    - 160% increase in new visitors
    - 160% increase in page views and 80% increase in unique browsers

    Click here to read the case study that explains how OZSALE conducted these tests, what it found, and how it ensured that its e-commerce site would stand up to a huge spike in traffic.

    Sponsored by: SOASTA

  • Presented by: Bloomreach

    With mobile now influencing all of your channels, are you creating the most relevant mobile consumer experience resulting in happy customers who ultimately find and buy?

    Quick view Register
    Webinar
    Date: September, 2013

    With mobile now influencing all of your channels, are you creating the most relevant mobile consumer experience resulting in happy customers who ultimately find and buy?  Is your mobile site relevant for your consumer who sees the phone as a time filler – wanting more exploration – and for your consumer who is multi-tasking on-the-go – expecting ease and speed?

    Download this webcast with BloomReach, the big data marketing application behind Deb Shops' mobile site. Deb Shops is in the business of giving their trendy junior and plus sized female customers a "friction free" mobile online shopping experience to their clothing, footwear, and accessories. Hear from David Cost, VP of eCommerce and Marketing at Deb Shops, as he reveals how engagement on their mobile site has increased. Download to see how you can deliver customer-centric, intent-based mobile search and navigation to transform your mobile site into an always-relevant, always unique consumer experience.

  • Presented by: Insite Software

    Independent analyst firm Forrester Research released “The Forrester Wave™: B2B Commerce Suites, Q4 2013,” which reflects the growing importance of B2B-centricity for B2B eCommerce efforts. Simply put, a B2C platform isn’t going to cut it for your B2B needs.

    Quick view Download Now
    Industry Reports
    Date: October, 2013

    Learn more about:

    • Insite’s unique position in the marketplace with a sole focus on B2B eCommerce
    • Ability to provide comprehensive B2B features and tools right out of the box


    Contact Insite to start a conversation about how our B2B DNA can help your company get an eCommerce initiative to market faster than our competitors.

    Download your free copy of the report or visit us at www.insitesoft.com.

    Sponsored by: Insite Software

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on E-Commerce Platforms from the September 2013 issue of IR magazine. Featuring Amazon, AT&T, and Virid.

    Quick view Add to cart
    IR Special Reports
    Date: September, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on E-Commerce Platforms from the September 2013 issue of IR magazine. Featuring Amazon, AT&T, and Virid.

  • Presented by: RJMetrics

    Learn how to improve sales and increase ROI by optimizing your holiday marketing strategy from the leaders in e-commerce analytics. RJMetrics helps hundreds of online retailers measure and optimize their most important metrics.

    Quick view Download Now
    Free Guide
    Date: November, 2013

    Whoever said the holidays were the most wonderful time of the year was clearly not an e-commerce marketer. While the rest of the world is off roasting chestnuts over open fires, you're faced with:

    - Monumental competition
    - Erratic shopping behaviors
    - Marketing to a whole new customer

    Learn how to improve sales and increase ROI by optimizing your holiday marketing strategy from the leaders in e-commerce analytics.

    RJMetrics helps hundreds of online retailers measure and optimize their most important metrics.

    Sponsored by: RJMetrics

  • Presented by: SAS Institute Inc.

    In its 2013 benchmark report, Retail Systems Research shares the latest analytics technologies that retailers are looking at to plan, execute and measure pricing and promotional strategies. Read more.

    Quick view Download Now
    Industry Reports
    Date: April, 2013

    The seventh annual retail pricing survey by Retail Systems Research (RSR) is one of the most anticipated benchmarks of the year. It is an opportunity for retailers to get answers to their most challenging pricing questions and measure themselves against hundreds of other retailers who participated.

    So why would RSR use the term “tough love” in the title of its 2013 pricing report? Because the data tells us that while some retailers continue to succeed with aggressive price-based promotions, others are failing miserably. As retailers become less dependent on store traffic, and focus more on promotions across multiple channels, expectations about improving margins and top-line sales are shifting. Those retailers without the integrated technology to analyze their past history, respond quickly to competitors, and forecast the impact of pricing decisions will be seriously constrained. Read more about RSR’s top recommendations on how to plan, execute and measure the real impact of price changes.

  • Presented by: Internet Retailer

    Senior Analyst Andy Hoar from Forrester Research teamed up with Internet Retailer in the fall of 2013 to conduct a first-of-its-kind large-scale survey of B2B companies, including wholesalers, distributors, suppliers, and manufacturers.

    Quick view Register
    Webinar
    Date: November, 2013

    Although the dollar volume of business-to-business e-commerce in the United States is more than twice that of business-to-consumer e-commerce, to date no one has published detailed or credible B2B e-commerce benchmarks…until now.

    Senior Analyst Andy Hoar from Forrester Research teamed up with Internet Retailer in the fall of 2013 to conduct a first-of-its-kind large-scale survey of B2B companies, including wholesalers, distributors, suppliers, and manufacturers.

    Hoar reported on the results of this survey in this webinar, presenting critical insights about how B2B companies are performing online.

    In this webinar, Hoar discussed:

    - B2B benchmarks for online revenue, costs and expenses, and loyalty, including conversion rates, abandonment rates, average order values, online sales penetration and growth rates and Net Promoter Scores
    - How and where B2B e-commerce operations are prioritizing budget and spending plans for online and mobile
    - What geographies B2B companies are targeting for market expansion
    - Which e-commerce features and functions B2B companies are prioritizing for development in the next 12-24 months
    - Where B2B companies are focusing in 2014 to close the online customer experience gap with B2C sites

    This webinar was organized by Internet Retailer and sponsored by e-commerce technology provider hybris.

  • Presented by: SAS Institute Inc.

    The digital perspective comes into sharper focus in this report, along with a host of technology enablers. Read about key merchandising strategies that help retailers appeal to tech-savvy shoppers.

    Quick view Download Now
    Industry Reports
    Date: September, 2013

    In RSR's sixth annual benchmark report, Merchandising Today, the new digital perspective comes into sharper focus, along with a host of technology enablers. Based on a survey of more than 130 respondents, the report reveals key merchandising strategies that will help retailers appeal to tech-savvy shoppers. Read about the top three opportunities to improve merchandising processes, and the top three organizational inhibitors that prevent moving forward, as well as recommendations to overcome these organizational setbacks. You will also learn about why many of these respondents have implemented demand forecasting within the past 12 months, and are educating themselves on omnichannel merchandising analytics, inventory management, assortment planning and pricing optimization.

    Download now.

  • Presented by: Windsor Circle

    Learn how any retailer can increase online sales with data-driven e-mail.

    Quick view Download Now
    Case Study
    Date: January, 2014

    Spangler Candy makes 10 million Dum Dums a day. Millions of consumers enjoy their products, and thousands of businesses order online through SpanglerCandy.com.

    Now, using Windsor Circle to integrate and analyze purchase history data, Spangler Candy was able to win-back lapsed customers with a targeted data-driven email, helping to generate their highest day of online sales ever.

    In this detailed 15-page case study, you'll learn:

    - How Spangler Candy won back churning customers, with 30% open and 9% click rate (2.2 times 2013 list average!)
    - How to thank new customers using order data, get 45%+ open rates and create repeat buyers.
    - Steps to build a loyalty program, starting with an opt-in campaign, ending with full automation.
    - How to maximize holiday revenue with a big spenders campaign and segmented product recommendations.
    - How Spangler Candy is building a customer engagement program using Windsor Circle's 9 Pillars of Retention Automation Framework.

    Windsor Circle connects Spangler Candy's in-house e-commerce platform to its ExactTarget email account. Learn how any retailer can increase online sales with data-driven e-mail.

    Sponsored by: Windsor Circle

  • Presented by: Internet Retailer

    Preparing a holiday 2014 strategy can require looking at nearly every area of the retailer's business. By starting now, retailers have plenty of time to implement and test technologies and tactics so that when November and December roll around, they're ready.

    Quick view Download Now
    IR Special Reports
    Date: February, 2014

    Plan ahead for the next holiday rush

    Identifying the right technologies and procedures now can help retailers avoid potential pitfalls during the hectic holiday season.

    With both the holiday shopping season and the subsequent wave of returns in the rearview mirror, it's time to start planning for the 2014 holiday season. Savvy retailers know that holiday planning starts in February, when the lessons learned from the previous holiday season are still fresh in their minds.

    Preparing a holiday 2014 strategy can require looking at nearly every area of the retailer's business. By starting now, retailers have plenty of time to implement and test technologies and tactics so that when November and December roll around, they're ready.

    This Special Report sponsored by Newgistics, SaddleCreek, and Tenzing.

  • Presented by: ID.me

    Learn how Under Armour improved online sales and increased repeat customers with a digital identification verification program by working with ID.me.

    Quick view Download Now
    IR Thought Leadership
    Date: February, 2014

    Under Armour Honors Heroes
    and Sees Double-Digit Affiliate Revenue Growth

    Under Armour, a well-known maker of apparel, shoes and accessories for athletes has long offered active-duty and retired military personnel a 10% discount in its stores. But offering the same discount online wasn’t easy, at least until ID.me came along. “70% of those who have used ID.me credentials at checkout since November 2012 were first-time customers.”

    Learn how Under Armour improved online sales and increased repeat customers with a digital identification verification program from ID.me.

    Case Study sponsored by ID.me

  • Presented by: Terapeak

    In a recent study, Terapeak analytics uncovered important trends that were seen elsewhere – only – well after the fact.

    Quick view Download Now
    Industry Reports
    Date: March, 2014

    Data analytics have become a necessary strategic resource for online retailers hoping to increase market share.

    In a recent study, Terapeak analytics uncovered important trends that were seen elsewhere – only – well after the fact.

    This article explains how data analytics foretold the struggle of the Microsoft Surface, and how market insights can improve your business.

    Sponsored by Terapeak

  • Presented by: Internet Retailer

    Staying ahead of criminals requires retailers to regularly evaluate their security and fraud prevention systems to spot weaknesses criminals can exploit.

    Quick view Download Now
    IR Special Reports
    Date: March, 2014

    E-retailers can leverage technology and tactics to avoid falling prey to cyber criminals.

    Cyber criminals aren’t resting. They're constantly finding new ways to defeat retailer's data security and fraud prevention systems—whether they're stealing millions of credit card accounts in one fell swoop, perpetrating fraudulent transactions or finding new vulnerabilities to exploit.

    That means retailers that let their guard down risk becoming the next high-profile victim of a data breach that shakes consumers' confidence in their brand and costs money.

    Staying ahead of criminals requires retailers to regularly evaluate their security and fraud prevention systems to spot weaknesses criminals can exploit.

    Download the full report for FREE by filling out the form to the right.

    This Special Report sponsored by Litle & Co., Verifi, and SecureBuy.

  • Presented by: MarketingSherpa

    Download your free Quick Guide to E-commerce with 8 ideas to improve your shopping cart process in less than 2 minutes.

    Quick view Download Now
    Free Guide
    Date: April, 2014

    MarketingSherpa Quick Guide to E-commerce will provide you with 8 easy-to-implement tactics scientifically proven to increase online purchases.

    You'll get instant access to:

    – 6 quick cart changes you can make this week
    – 6 tips on the ideal length of the checkout process
    – 7 simple steps to reduce cart abandonment
    – 3 ways to recapture sales from abandoned carts

    Just a few of the companies examined for this free 14-page report include:

    – Cabela's
    – Fanatics.com
    – Crate & Barrel

    Download your free Quick Guide to E-commerce with 8 ideas to improve your shopping cart process in less than 2 minutes >>

    Sponsored by: MarketingSherpa

  • Presented by: Terapeak

    Your competition is assessing your strengths, looking for weaknesses, and adapting their business plans to compensate for both. Your best strategic defense is to do what your competitors are doing—careful, detailed competitor research.

    Quick view Download Now
    Free Guide
    Date: April, 2014

    Your competition is assessing your strengths, looking for weaknesses, and adapting their business plans to compensate for both.

    Your best strategic defense is to do what your competitors are doing—careful, detailed competitor research.

    Learn why you should do your own competitor research and how to get started today.

    Sponsored by: Terapeak

  • Presented by: Netsuite

    To win loyal customers, you've got to show your customers all available inventory, ship from the optimal location and respond quickly from customer requests fielded from multiple touch-points: e-mail, live chat, social networks and physical store locations.

    Quick view Register
    Webinar
    Date: April, 2014

    Offering the right product to the right customer through the right channel can be a lot harder than it sounds, especially for e-retailers struggling in supply chain management sore spots like inventory and order management. To win loyal customers, you've got to show your customers all available inventory, ship from the optimal location and respond quickly from customer requests fielded from multiple touch-points: e-mail, live chat, social networks and physical store locations.

    Fortunately, we've got industry experts ready to share their strategies on implementing the technology and processes to score profitable supply-chain results.

    Click here to access the webinar slides.

    Sponsored by Netsuite

  • Presented by: SalesWarp

    We hope that you will use this white paper as a resource when seeking a vendor that will deliver a platform for growth and the flexibility a retailer needs to evolve with the changing retail landscape.

    Quick view Download Now
    White Paper
    Date: May, 2014

    The problem for many eCommerce retailers is that traditional ERP systems aren't designed with the eCommerce industry in mind. Because eCommerce ERP is relatively niche, merchants don't know what to look for and often end up trying to attach best-of-breed systems to traditional ERP.

    In this white paper, we explore the different ERP systems available to retailers today. We hope that you will use this white paper as a resource when seeking a vendor that will deliver a platform for growth and the flexibility a retailer needs to evolve with the changing retail landscape.

    Click here to download the white paper.

    Sponsored by: SalesWarp

  • Presented by: Connect Address

    Connect Address has created a simple tool to solve the problem that buyers face when they attempt to make a purchase without knowing or having the correct address.

    Quick view Register
    Webinar
    Date: June, 2014

    FREE Webinar: Increase Online Sales with New E-commerce Strategies

    Date: June 26th, 2014, at 10am PDT/ 1pm EST

    In this free 20-minute webinar Connect Address will introduce new e-commerce strategies that:

    – Drive higher quality traffic to your online store
    – Create growth and expansion with a limited budget
    – Keep web traffic and sales constant during the slow season

    Register here!

    Connect Address has created a simple tool to solve the problem that buyers face when they attempt to make a purchase without knowing or having the correct address. You now have a way to retain sales from previously-lost shoppers who didn't have all of the necessary information to complete their order. At the same time you are gaining direct access to a second customer, the gift-recipient. Our light platform enables you to reach out to gift-recipients and collect contact data, ask marketing questions and send direct offers. Connect Address helps you to complete more online transactions, drive more web traffic and earn more revenue.

    Sponsored by: Connect Address

  • Presented by: Internet Retailer

    Technology is the lifeblood of e-commerce retailers, which is why online merchants constantly bolster their capital investment in web fulfillment, digital marketing, performance monitoring and back-office systems that can scale on demand to stay on e-commerce innovation's leading edge.

    Quick view Download Now
    IR Special Reports
    Date: June, 2014

    A Special Report on the Technologies and Services that help E-Retailing Businesses Grow.

    Technology is the lifeblood of e-commerce retailers, which is why online merchants constantly bolster their capital investment in web fulfillment, digital marketing, performance monitoring and back-office systems that can scale on demand to stay on e-commerce innovation's leading edge.

    As of July 2013, 56% of e-businesses were projected to increase their spending on e-commerce technology in the next 12 months, according to Forrester Research Inc.

    Investing in the right technology comes down to retailers doing their research to find the best fits for their business goals.

    This Special Report sponsored by SaddleCreek Logistic Services, German Trade & Invest, SalesWarp, Needle, Rackspace Digital, ID.me, SOASTA, Americaneagle.com.

  • Presented by: Rackspace

    Getting ready for a peak period, whether it’s the holidays, summer tourism, or a far-reaching marketing campaign, involves evaluating both your infrastructure and code to optimize for best results.

    Quick view Download Now
    Free Guide
    Date: June, 2014

    Most retailers are familiar with the holiday rush. In brick and mortars, it’s the time of year when more hiring happens to ensure smiling faces in the store to help eager customers and enough cashiers at the registers for fast, stress-free checkout. For an ecommerce retailer, beefing up for peak traffic is less about hiring more bodies and more about tuning up the systems and processes that bring, keep, and allow customers to fluidly make transactions on a site.

    Lags in page load not only frustrate users, but Google's search algorithms now also penalize sites for slow loads. Shop.org, The National Retail Federation’s digital division, expects online sales to grow between 9% and 12% in 2013, further increasing the need for a well-planned ecommerce strategy, both on the customer-facing side and in your underlying infrastructure. To add urgency, the 2013 holiday shopping season is almost a week shorter than 2012. Retailers will only have 26 days between Thanksgiving and Christmas, compared with 32 days in 2012, which makes driving sales during the shortened season even more pressing.

    Getting ready for a peak period, whether it’s the holidays, summer tourism, or a far-reaching marketing campaign, involves evaluating both your infrastructure and code to optimize for best results. The cornerstone of peak traffic planning is rigorously load testing your system ahead of time to identify and correct breakpoints and bottlenecks.

    For a step-by-step guide to preparing for peak traffic volumes, click here.

    Sponsored by: Rackspace

  • Presented by: ROI Revolution

    You can't just 'set it and forget it' with AdWords. The key to increasing profitability lies beyond the settings which Google recommends. Download this free report today and improve your profitability in AdWords.

    Quick view Download Now
    White Paper
    Date: May, 2014

    10 Questions to Maximize Profitability in eCommerce AdWords Accounts

    You can't just 'set it and forget it' with AdWords. The key to increasing profitability lies beyond the settings which Google recommends.

    Most AdWords accounts can gain 20% efficiency with the right account management tactics. In this report, we include 10 questions that will reveal:

    – The #1 Google Shopping mistake many retailers are making.
    – Target those most likely to purchase TODAY with this straightforward default remarketing tweak.
    – The display advertising default setting you should avoid at all costs.
    – Quick AdWords adjustments to mobile settings to turn the scale of profitability for your mobile visitors.
    – A little-used MAJOR enhancement to default campaign targeting that can attract more traffic in better-performing locations.

    Download this free report today and improve your profitability in AdWords.

    Sponsored by: ROI Revolution

  • Presented by: Wpromote

    Experts & Engines is a must read if you: A) Feel that you aren’t getting the best possible ROI, B) Are frustrated you’re not dominating top Google Rankings, or C) Are concerned competitors are outpacing you.

    Quick view Download Now
    White Paper
    Date: July, 2014

    In this ebook , Wpromote will explain how to:

    Make Data-Driven Decisions — When running a campaign with ISI in mind, data is absolutely the driver of decision-making. We don’t guess, we test. We don’t assume, we prove. Learn how to sift through the data to find out what you really need to know.
    Manage Integrated Campaigns – From PPC to SEO, Content Marketing to Email, and everything (else) in between, this eBook will provide integration methods and ongoing strategies to set you up for success.
    Improve ROI & Results — Have you reached a plateau and didn’t think things could get any better? Well if that is the case you aren’t setting high enough goals. ISI is guaranteed to take you to that next level.
    Expand Your Online Reach — In the ever-changing online marketing space, you must continuously test new channels, betas, and methods to keep up. There is a plethora of options and we will tell you some of our favorites.
    Ask “Why?” — You must go beyond testing version A and B; try out version C and beyond. Then ask why one outperformed the other – was it the free shipping or the 20% off? The long form or short? And of course, WHY?
    Use Proper Tools & Tactics — Read some of the best tools available and the tactics you have yet to think of. The combination of the 10 tools and tactics provided in this eBook is just the starting point; the possibilities are truly endless.

    Sponsored by: Wpromote

  • Presented by: Insite Software

    This white paper outlines an approach to developing a technology plan that will allow you to quickly and cost-effectively establish the “core” for your digital ecosystem.

    Quick view Download Now
    White Paper
    Date: August, 2014

    As one of the catalysts for digital transformation, it is imperative to enable an eCommerce technology strategy and weave it into the overall fabric of your business. This white paper outlines an approach to developing a technology plan that will allow you to quickly and cost-effectively establish the “core” for your digital ecosystem.

    Sponsored by: Insite Software

  • Presented by: Internet Retailer

    E-retailers should also prepare their fulfillment operations for the upcoming holiday season by evaluating the speed and accuracy of their order-handling systems to identify areas that they can improvement.

    Quick view Download Now
    IR Special Reports
    Date: August, 2014

    A Special Report on the Technologies and Services that can Help Make E-Retailers' Holiday Sales Merry and Bright

    While there may not be time for e-retailers to make major changes to their platforms and properly test them in time for the holiday shopping season, there's still plenty of time to make smaller moves that can boost sales and customer satisfaction. The key is to identify simple changes that have the power to deliver a big impact and to implement them with a sense of urgency, rather than invest in last-minute, costly capital projects, say experts.

    E-retailers should also prepare their fulfillment operations for the upcoming holiday season by evaluating the speed and accuracy of their order-handling systems to identify areas that they can improvement.

    Whatever challenges a retailer faces, there’s likely a vendor that can help. By identifying that need now, online merchants can put a plan in place, which should help make their holidays a little merrier.

    This Special Report sponsored by Neustar, Bastian Solutions, Rackspace, Crossview, SCLogistics, BigCommerce, Americaneagle.com.

  • Presented by: Needle

    This paper illustrates how companies are now able to replace traditional chat with unique online engagement that delivers the personal, informed help online shoppers have been lacking. The result is greater online sales revenue and customer satisfaction.

    Quick view Download Now
    White Paper
    Date: August, 2014

    The Rise of Online Advocate-to-Customer Interaction

    Over the last four decades, online chat has created unprecedented opportunities for retailers, but it’s also fallen short in innovation and in crucial elements of the shopping experience. Until now.

    This paper illustrates how companies are now able to replace traditional chat with unique online engagement that delivers the personal, informed help online shoppers have been lacking. The result is greater online sales revenue and customer satisfaction.

    Sponsored by Needle