Resource Library

Resource Library

3 Item(s)

  • Presented by: ChannelAdvisor

    With the high number of comparison shopping engines and differing requirements for data feeds, many e-commerce managers find comparison shopping to be a difficult channel to navigate.

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    White Paper
    Date: January, 2013

    Don't Let These Missteps Trip Up Your Strategy

    With the high number of comparison shopping engines and differing requirements for data feeds, many e-commerce managers find comparison shopping to be a difficult channel to navigate.

    This "Top 5 Comparison Shopping Misconceptions" white paper identifies the top 5 mistaken beliefs most retailers have about managing their comparison shopping programs and how the ChannelAdvisor Platform can help rectify these strategy missteps.

    Download this white paper now!

  • Presented by: Wpromote

    In simple, actionable steps, this FREE whitepaper proves that by investing in integrated strategies across these interwoven platforms, your online marketing campaigns can produce results far in excess of the sum of their parts.

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    White Paper
    Date: December, 2012

    In simple, actionable steps, this FREE whitepaper proves that by investing in integrated strategies across these interwoven platforms, your online marketing campaigns can produce results far in excess of the sum of their parts.

    You Will Learn:

    • How integrating Facebook 'Like' and Google '+1' buttons will lower your PPC costs and increase your SEO rankings (and why Google+ matters even if you think it doesn't)
    • Why almost no marketers do SEO and PPC well, and how you can leapfrog them by doing both well
    • Why you are picking all of the wrong keywords to target in SEO
    • How to save massive time and money arriving at the best messaging and creative

    Learn the strategies that the smartest marketers don't want us to share with anyone. They are easy to understand, quickly actionable and backed by real-life examples and data.

  • Presented by: Melissa Data

    Undeliverable-as-addressed (UAA) mail costs the average company today more than $3 per mail piece. And mail that doesn’t reach the intended recipient could seriously damage customer relationships.

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    White Paper
    Date: December, 2012

    Undeliverable-as-addressed (UAA) mail costs the average company today more than $3 per mail piece. And mail that doesn’t reach the intended recipient could seriously damage customer relationships. You can reduce and even prevent UAA mail easily and cost-effectively with the use of proper address management practices. Implementing a smart address verification solution is key to building profitable relationships with your customers – and improving your bottom line.

    Download this white paper now and learn:

    • The true cost of UAA mail
    • How to reduce UAA mail using NCOALink™ and other USPS® products
    • How to maintain an accurate contact database
    • And much more…

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