Resource Library

Resource Library

2 Item(s)

  • Presented by: Riversand

    As demands on data grow, retailers must manage data more effectively or fall behind.

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    Case Study
    Date: May, 2013

    Whether a retailer sells only online or through the web, bricks-and-mortar stores, a call center or a combination of the above, the retailer calls on product data to do some really heavy lifting. Data is spread and used throughout the retail organization, and it is also distributed to external marketing channels, such as through data feeds to online marketplaces, shopping engines and web advertising networks. Retailers’ pursuit of the omnichannel retailing model and consumers’ ready access to the web make it crucial that everything move in lockstep.

  • Even if you’re the largest water ski and wakeboard pro shop in the upper Midwest, come football season through spring, you have a lot of down time on your hands.

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    Case Study
    Date: December, 2012

    Even if you’re the largest water ski and wakeboard pro shop in the upper Midwest, come football season through spring, you have a lot of down time on your hands. Such was the dilemma facing Crystal, Minn.-based Midwest Mastercraft, and its online arm, Waterskis.com. With approximately two-thirds of its annual business occurring in a two month to three month window during the summer, the water sports cross-channel retailer sought to supplement its revenues during the other nine months of the year.

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