Previous Next

Resource Library

Resource Library

2 Item(s)

  • Presented by: Fathom

    Avoiding Lumps of Coal: Strategy for Profitable Retail Holidays with SEO, PPC, Email & Analytics

    Quick view Download Now
    White Paper
    Date: September, 2014

    Avoiding Lumps of Coal: Strategy for Profitable Retail Holidays with SEO, PPC, Email & Analytics

    The holiday shopping season is short in 2014, so you have more time to prepare well. But don’t wait too long! Retailer marketers don’t need to be told the holidays are a crazy time, but they’re easier when you have a plan.

    Conquer the holidays with the peace of mind that comes from foresight and strategy. Download our 20-pg. guide for tips on how to survive the season, including an in-depth look at 5 winning approaches in Santa’s marketing bag.

    You will learn about:

    • Using SEO to sell more.
    • Incorporating mobile, automating PPC ads, boosting Google Shopping.
    • Adding important dates/tasks to your email and conversion testing calendars.
    • Enhancing email subscriptions, loyalty and sales with holiday-specific approaches.
    • Increasing overall conversions with testing and clean data.

    Sponsored by: Fathom

  • Presented by: Conversocial

    10% of JackThreads customer service queries now come through social media - where they have achieved an amazing 95% positive sentiment rating.

    Quick view Download Now
    Case Study
    Date: September, 2013

    JackThreads saw the number of interactions they can process per hour increase tenfold. 

    Read the Case Study to Learn How JackThreads:

    - JackThreads has gained a fast growing online following: collectively over 400,000 people on Facebook and Twitter and a 366% growth in new members year-over-year
    - Customers clicking from social networks to account for 13.8% of the site’s traffic, making it No. 7 in the Social Media 300, an Internet Retailer research guide that ranks retailers by the percentage of traffic to their web sites from social networks
    - Since switching to Conversocial, JackThreads has been able to process 7-10 times more interactions per hour, and allowed them to better plan their resourcing to match agents with customer demand

    Sponsored by: Conversocial