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Resource Library

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  • Presented by: ROI Revolution, Inc.

    Google Analytics may be free, but that doesn't stop it from being one of the most powerful tools in your ecommerce arsenal.

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    Free Guide
    Date: September, 2014

    Are you making the most of the knowledge at your fingertips?

    Google Analytics may be free, but that doesn't stop it from being one of the most powerful tools in your ecommerce arsenal. But with great power comes great responsibility–and managing this data is overwhelming, to say the least. That's why we compiled this Quick Reference Guide for you, highlighting five essential Google Analytics reports for ecommerce.

    In the guide, you'll discover built-in reports to help you:

    – Capitalize on your highest-performing marketing channels to get more bang for your promotional buck
    – Diagnose low Quality Score by knowing your landing page data
    – Improve sales funnel retention by dissecting customer navigational patterns with one unique report
    – Gain further insights into your customer intentions by using a single report to target your promotions more efficiently
    – PLUS: get access to the on-demand web clinic featuring a 30-minute walk-through of these reports as a supplement to the Quick Reference Guide

    Download this free exclusive reference guide today and start making the most of your Analytics data!

    Sponsored by ROI Revolution

  • Presented by: Neustar

    Download Neustar’s A–Z Glossary of Personalized Marketing to better understand the components of scaled, personalized marketing.

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    White Paper
    Date: August, 2014

    Personalized marketing. The whole industry's talking about it—but what exactly does it mean? Are we all speaking the same language?

    Get your free glossary now to cut through the jargon. Become fluent in personalized marketing to help your organization reach customers more relevantly and drive sales.

    Download Neustar's A-Z Glossary of Personalized Marketing to learn:

    The meaning of key terms: activation, closed loop, identity, single view and much more
    How the components fit together to enable personalized dialogue at scale
    Success stories of companies that are using real-time insights to identify, segment, target, personalize and win

    Neustar, the first real-time provider of cloud-based information services and data analytics, is pleased to offer this resource free.

    Sponsored by: Neustar

  • Presented by: Insite Software

    A leader in its industry, Thule wanted a B2C experience for their B2B eCommerce customers. Watch this video to see how Thule earned rave reviews from their customers.

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    Videos
    Date: June, 2014

    A leader in its industry, Thule wanted a B2C experience for their B2B eCommerce customers. After launching on the InsiteCommerce™ Platform, Thule, a maker of bike racks, child carriers, baskets and related products, is enjoying higher revenues, higher adoption rates, and happier customers.

    Thule successfully sold its products through a network of dealers and distributors, but had a very low adoption rate for their dealer site. In order to maintain its position as a category leader, Thule knew they needed to overhaul their existing site and improve their customers' experience. After launching their site powered by InsiteCommerce, the site's user adoption rate in Canada (one of Thule's new markets) doubled in the first two months—far exceeding their expectations. Watch this video to see how Thule earned rave reviews from their customers.

    Sponsored by: Insite Software

  • Presented by: Needle

    Trust, is a powerful tool, and when used wisely, retailers can reap the rewards. This eBook explains how best to build and maintain trust with your online customers.

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    Industry Reports
    Date: June, 2014

    A roadmap for building consumer trust

    With so much competition among online retailers, trying to gain customers based solely on price or convenience may be futile. However, there is another tool online retailers can deploy that will create long-term revenue and growth. And that tool is trust. Trust is what makes consumers return often, spend more, buy more, and refer more people. Trust, is a powerful tool, and when used wisely, retailers can reap the rewards. This eBook explains how best to build and maintain trust with your online customers.

    Provided by Needle

  • Presented by: Insite Software

    Take a look at how you can provide your customers with an eCommerce experience like Grainger.com, but using a solution that is right for your business.

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    Videos
    Date: May, 2014

    While giants like Grainger.com and AmazonSupply.com are receiving all of the press, your customers expect the same capability from you.

    Take a look at how you can provide your customers with an eCommerce experience like Grainger.com, but using a solution that is right for your business.

    Sponsored by: Insite Software

  • Presented by: Internet Retailer

    Virtually every retailer relies on email to engage customers and to keep them coming back. And to maximize results from your email campaigns, retailers must make sure to put the right products in front of the right customers at the right time.

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    IR Thought Leadership
    Date: May, 2014

    Personalization is a proven strategy for boosting email click-throughs and conversions.

    Virtually every retailer relies on email to engage customers and to keep them coming back. And to maximize results from your email campaigns, retailers must make sure to put the right products in front of the right customers at the right time.

    In a recent survey conducted by Internet Retailer, 59.5% of retailers say emails featuring personalized products increase click-through rates and 57.4% report higher conversion rates. What those numbers mean is that not only should you be sending personalized emails, you should be sending a higher volume of them. This special survey report, sponsored by Listrak, reflect the reality that personalized email generates sales, and sending personalized email more often will generate more sales.

    Report sponsored by Listrak

  • Presented by: Vee24

    Learn how retailers like Isabella Oliver, Land Rover, Vodafone and Schuh are using Live Video customer service to help increase conversion rates and sales.

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    IR Thought Leadership
    Date: April, 2014

    THE FUTURE OF CUSTOMER EXPERIENCE IS HERE
    How Assisted Selling is Moving the Conversion Needle for E-tailers

    For all the talk of e-commerce cutting into the sales of brick and mortar merchants, many online retailers know the opposite is also true - online conversion rates and average order values are seldom as high as in-store because personal service often seals the deal. If e-retailers could bring face-to-face service to their web sites and apps, they could please more customers and close more sales. The good news is that now they can, with technology from Vee24.

    Learn how retailers like Isabella Oliver, Land Rover, Vodafone and Schuh are using Live Video customer service to help increase conversion rates and sales.

    Sponsored by: Vee24

  • Presented by: Internet Retailer

    Retailers have to rethink their personalization strategies in light of evolving consumer preferences and behaviors in order to present content that is timely and relevant today, and in the future.

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    IR Special Reports
    Date: April, 2014

    Yesterday's personalization methods won't work in today's mobile and multifaceted retail world.

    Online retailers sell more when they present a web site visitor products and content tailored to her interests. And as consumers' Internet usage patterns evolve—with shoppers spending a tremendous amount of time on social networks and on news and entertainment sites, for example—a data-savvy e-retailer can use a shopper's behavioral data to personalize its site content even for a shopper who has never visited the retailer's site.

    In short, retailers have to rethink their personalization strategies in light of evolving consumer preferences and behaviors in order to present content that is timely and relevant today, and in the future.

    This Special Report sponsored by: Neustar, and hiConversion.

  • Presented by: Terapeak

    Your competition is assessing your strengths, looking for weaknesses, and adapting their business plans to compensate for both. Your best strategic defense is to do what your competitors are doing—careful, detailed competitor research.

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    Free Guide
    Date: April, 2014

    Your competition is assessing your strengths, looking for weaknesses, and adapting their business plans to compensate for both.

    Your best strategic defense is to do what your competitors are doing—careful, detailed competitor research.

    Learn why you should do your own competitor research and how to get started today.

    Sponsored by: Terapeak

  • Presented by: Terapeak

    In a recent study, Terapeak analytics uncovered important trends that were seen elsewhere – only – well after the fact.

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    Industry Reports
    Date: March, 2014

    Data analytics have become a necessary strategic resource for online retailers hoping to increase market share.

    In a recent study, Terapeak analytics uncovered important trends that were seen elsewhere – only – well after the fact.

    This article explains how data analytics foretold the struggle of the Microsoft Surface, and how market insights can improve your business.

    Sponsored by Terapeak

  • Presented by: Listrak

    This recent holiday season saw a big increase in the number of online and mobile shoppers. This means you need to have a strategy in place to keep these new customers engaged and active after the holidays in order to turn them into loyal and long-term customers.

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    White Paper
    Date: January, 2014

    This recent holiday season saw a big increase in the number of online and mobile shoppers. This means you need to have a strategy in place to keep these new customers engaged and active after the holidays in order to turn them into loyal and long-term customers.

    Personalize campaigns with product recommendations

    The key to re-engaging these shoppers is to create personalized email campaigns, and adding recommended products to post-holiday campaigns is a great way to keep new customers buying from you. In fact, 77% of online shoppers make additional purchases when presented with recommended products that match their individual preferences.

    Download this whitepaper to learn how you can turn your mass post-holiday blasts into extremely personalized campaigns that are merchandised to customers individually. It includes five new campaign ideas and other suggestions on where and how to use recommended merchandise to increase sales.

    Sponsored by Listrak

  • Presented by: Windsor Circle

    Learn how any retailer can increase online sales with data-driven e-mail.

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    Case Study
    Date: January, 2014

    Spangler Candy makes 10 million Dum Dums a day. Millions of consumers enjoy their products, and thousands of businesses order online through SpanglerCandy.com.

    Now, using Windsor Circle to integrate and analyze purchase history data, Spangler Candy was able to win-back lapsed customers with a targeted data-driven email, helping to generate their highest day of online sales ever.

    In this detailed 15-page case study, you'll learn:

    - How Spangler Candy won back churning customers, with 30% open and 9% click rate (2.2 times 2013 list average!)
    - How to thank new customers using order data, get 45%+ open rates and create repeat buyers.
    - Steps to build a loyalty program, starting with an opt-in campaign, ending with full automation.
    - How to maximize holiday revenue with a big spenders campaign and segmented product recommendations.
    - How Spangler Candy is building a customer engagement program using Windsor Circle's 9 Pillars of Retention Automation Framework.

    Windsor Circle connects Spangler Candy's in-house e-commerce platform to its ExactTarget email account. Learn how any retailer can increase online sales with data-driven e-mail.

    Sponsored by: Windsor Circle

  • Presented by: Internet Retailer

    Senior Analyst Andy Hoar from Forrester Research teamed up with Internet Retailer in the fall of 2013 to conduct a first-of-its-kind large-scale survey of B2B companies, including wholesalers, distributors, suppliers, and manufacturers.

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    Webinar
    Date: November, 2013

    Although the dollar volume of business-to-business e-commerce in the United States is more than twice that of business-to-consumer e-commerce, to date no one has published detailed or credible B2B e-commerce benchmarks…until now.

    Senior Analyst Andy Hoar from Forrester Research teamed up with Internet Retailer in the fall of 2013 to conduct a first-of-its-kind large-scale survey of B2B companies, including wholesalers, distributors, suppliers, and manufacturers.

    Hoar reported on the results of this survey in this webinar, presenting critical insights about how B2B companies are performing online.

    In this webinar, Hoar discussed:

    - B2B benchmarks for online revenue, costs and expenses, and loyalty, including conversion rates, abandonment rates, average order values, online sales penetration and growth rates and Net Promoter Scores
    - How and where B2B e-commerce operations are prioritizing budget and spending plans for online and mobile
    - What geographies B2B companies are targeting for market expansion
    - Which e-commerce features and functions B2B companies are prioritizing for development in the next 12-24 months
    - Where B2B companies are focusing in 2014 to close the online customer experience gap with B2C sites

    This webinar was organized by Internet Retailer and sponsored by e-commerce technology provider hybris.

  • Presented by: Conversocial

    10% of JackThreads customer service queries now come through social media - where they have achieved an amazing 95% positive sentiment rating.

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    Case Study
    Date: September, 2013

    JackThreads saw the number of interactions they can process per hour increase tenfold. 

    Read the Case Study to Learn How JackThreads:

    - JackThreads has gained a fast growing online following: collectively over 400,000 people on Facebook and Twitter and a 366% growth in new members year-over-year
    - Customers clicking from social networks to JackThreads.com account for 13.8% of the site’s traffic, making it No. 7 in the Social Media 300, an Internet Retailer research guide that ranks retailers by the percentage of traffic to their web sites from social networks
    - Since switching to Conversocial, JackThreads has been able to process 7-10 times more interactions per hour, and allowed them to better plan their resourcing to match agents with customer demand

    Sponsored by: Conversocial

  • Presented by: Soasta

    Retailers are making their preparations for the busiest online selling season of the year. As the quality advisor to the nation’s top retailers and a Gartner and IDC Cloud Testing Leader, SOASTA wants you to be 100% confident that your retail performance will meet expectations.

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    Webinar
    Date: ,

    Webinar Recorded: August 29th, 2013, at 10:00 a.m. Pacific time/1 p.m. Eastern

    Retailers are making their preparations for the busiest online selling season of the year. As the quality advisor to the nation's top retailers and a Gartner and IDC Cloud Testing Leader, SOASTA wants you to be 100% confident that your retail performance will meet expectations.

    Play this SOASTA recorded webinar to learn about commonly overlooked elements of retail performance plans. And most importantly, how you still have time to make Holiday 2013 a success.

    Sponsored by: SOASTA