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Resource Library

Resource Library

18 Item(s)

  • Presented by: Vee24

    Discover how face-to-face online communication tools, like the Mayday button, can provide a best in class customer experience, while driving strong positive impact on your key sales and service metrics.

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    Industry Reports
    Date: October, 2014

    The introduction of Amazon’s Mayday button late last year was met with oohs and aahs from consumers, brands and analysts for its ability to connect service agents with customers using voice, video, text and co-browsing right from the Kindle and Fire devices.

    But it's more than a customer service tool, and it's available for more companies than just Amazon. Online retailers can now create a live video assistance solution that brings the personal touch of the sales associate from the store to the web.

    Discover how face-to-face online communication tools, like the Mayday button, can provide a best in class customer experience, while driving strong positive impact on your key sales and service metrics.

    Sponsored by Vee24

  • Presented by: Fathom

    Avoiding Lumps of Coal: Strategy for Profitable Retail Holidays with SEO, PPC, Email & Analytics

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    White Paper
    Date: September, 2014

    Avoiding Lumps of Coal: Strategy for Profitable Retail Holidays with SEO, PPC, Email & Analytics

    The holiday shopping season is short in 2014, so you have more time to prepare well. But don’t wait too long! Retailer marketers don’t need to be told the holidays are a crazy time, but they’re easier when you have a plan.

    Conquer the holidays with the peace of mind that comes from foresight and strategy. Download our 20-pg. guide for tips on how to survive the season, including an in-depth look at 5 winning approaches in Santa’s marketing bag.

    You will learn about:

    • Using SEO to sell more.
    • Incorporating mobile, automating PPC ads, boosting Google Shopping.
    • Adding important dates/tasks to your email and conversion testing calendars.
    • Enhancing email subscriptions, loyalty and sales with holiday-specific approaches.
    • Increasing overall conversions with testing and clean data.

    Sponsored by: Fathom

  • Presented by: ROI Revolution, Inc.

    Google Analytics may be free, but that doesn't stop it from being one of the most powerful tools in your ecommerce arsenal.

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    Free Guide
    Date: September, 2014

    Are you making the most of the knowledge at your fingertips?

    Google Analytics may be free, but that doesn't stop it from being one of the most powerful tools in your ecommerce arsenal. But with great power comes great responsibility–and managing this data is overwhelming, to say the least. That's why we compiled this Quick Reference Guide for you, highlighting five essential Google Analytics reports for ecommerce.

    In the guide, you'll discover built-in reports to help you:

    – Capitalize on your highest-performing marketing channels to get more bang for your promotional buck
    – Diagnose low Quality Score by knowing your landing page data
    – Improve sales funnel retention by dissecting customer navigational patterns with one unique report
    – Gain further insights into your customer intentions by using a single report to target your promotions more efficiently
    – PLUS: get access to the on-demand web clinic featuring a 30-minute walk-through of these reports as a supplement to the Quick Reference Guide

    Download this free exclusive reference guide today and start making the most of your Analytics data!

    Sponsored by ROI Revolution

  • Presented by: Insite Software

    A leader in its industry, Thule wanted a B2C experience for their B2B eCommerce customers. Watch this video to see how Thule earned rave reviews from their customers.

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    Videos
    Date: June, 2014

    A leader in its industry, Thule wanted a B2C experience for their B2B eCommerce customers. After launching on the InsiteCommerce™ Platform, Thule, a maker of bike racks, child carriers, baskets and related products, is enjoying higher revenues, higher adoption rates, and happier customers.

    Thule successfully sold its products through a network of dealers and distributors, but had a very low adoption rate for their dealer site. In order to maintain its position as a category leader, Thule knew they needed to overhaul their existing site and improve their customers' experience. After launching their site powered by InsiteCommerce, the site's user adoption rate in Canada (one of Thule's new markets) doubled in the first two months—far exceeding their expectations. Watch this video to see how Thule earned rave reviews from their customers.

    Sponsored by: Insite Software

  • Presented by: Needle

    Trust, is a powerful tool, and when used wisely, retailers can reap the rewards. This eBook explains how best to build and maintain trust with your online customers.

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    Industry Reports
    Date: June, 2014

    A roadmap for building consumer trust

    With so much competition among online retailers, trying to gain customers based solely on price or convenience may be futile. However, there is another tool online retailers can deploy that will create long-term revenue and growth. And that tool is trust. Trust is what makes consumers return often, spend more, buy more, and refer more people. Trust, is a powerful tool, and when used wisely, retailers can reap the rewards. This eBook explains how best to build and maintain trust with your online customers.

    Provided by Needle

  • Presented by: Insite Software

    Take a look at how you can provide your customers with an eCommerce experience like Grainger.com, but using a solution that is right for your business.

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    Videos
    Date: May, 2014

    While giants like Grainger.com and AmazonSupply.com are receiving all of the press, your customers expect the same capability from you.

    Take a look at how you can provide your customers with an eCommerce experience like Grainger.com, but using a solution that is right for your business.

    Sponsored by: Insite Software

  • Presented by: Vee24

    Learn how retailers like Isabella Oliver, Land Rover, Vodafone and Schuh are using Live Video customer service to help increase conversion rates and sales.

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    IR Thought Leadership
    Date: April, 2014

    THE FUTURE OF CUSTOMER EXPERIENCE IS HERE
    How Assisted Selling is Moving the Conversion Needle for E-tailers

    For all the talk of e-commerce cutting into the sales of brick and mortar merchants, many online retailers know the opposite is also true - online conversion rates and average order values are seldom as high as in-store because personal service often seals the deal. If e-retailers could bring face-to-face service to their web sites and apps, they could please more customers and close more sales. The good news is that now they can, with technology from Vee24.

    Learn how retailers like Isabella Oliver, Land Rover, Vodafone and Schuh are using Live Video customer service to help increase conversion rates and sales.

    Sponsored by: Vee24

  • Presented by: Netsuite

    To win loyal customers, you've got to show your customers all available inventory, ship from the optimal location and respond quickly from customer requests fielded from multiple touch-points: e-mail, live chat, social networks and physical store locations.

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    Webinar
    Date: April, 2014

    Offering the right product to the right customer through the right channel can be a lot harder than it sounds, especially for e-retailers struggling in supply chain management sore spots like inventory and order management. To win loyal customers, you've got to show your customers all available inventory, ship from the optimal location and respond quickly from customer requests fielded from multiple touch-points: e-mail, live chat, social networks and physical store locations.

    Fortunately, we've got industry experts ready to share their strategies on implementing the technology and processes to score profitable supply-chain results.

    Click here to access the webinar slides.

    Sponsored by Netsuite

  • Presented by: Terapeak

    Your competition is assessing your strengths, looking for weaknesses, and adapting their business plans to compensate for both. Your best strategic defense is to do what your competitors are doing—careful, detailed competitor research.

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    Free Guide
    Date: April, 2014

    Your competition is assessing your strengths, looking for weaknesses, and adapting their business plans to compensate for both.

    Your best strategic defense is to do what your competitors are doing—careful, detailed competitor research.

    Learn why you should do your own competitor research and how to get started today.

    Sponsored by: Terapeak

  • Presented by: MarketingSherpa

    Download your free Quick Guide to E-commerce with 8 ideas to improve your shopping cart process in less than 2 minutes.

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    Free Guide
    Date: April, 2014

    MarketingSherpa Quick Guide to E-commerce will provide you with 8 easy-to-implement tactics scientifically proven to increase online purchases.

    You'll get instant access to:

    – 6 quick cart changes you can make this week
    – 6 tips on the ideal length of the checkout process
    – 7 simple steps to reduce cart abandonment
    – 3 ways to recapture sales from abandoned carts

    Just a few of the companies examined for this free 14-page report include:

    – Cabela's
    – Fanatics.com
    – Crate & Barrel

    Download your free Quick Guide to E-commerce with 8 ideas to improve your shopping cart process in less than 2 minutes >>

    Sponsored by: MarketingSherpa

  • Presented by: Optimal Payments

    This special report from the editors of Internet Retailer examines the strategies of Canada's top online retailers and provides detailed data about each of Canada's Top 20. That includes, for each retailer, their sales, traffic, customer demographics, online selection, conversion rate and more.

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    Industry Reports
    Date: March, 2014

    Canada is generally viewed as lagging behind the U.S. in e-commerce, but that doesn't mean Canada-based online retailers are asleep at the switch. On the contrary, the largest Canadian online retailers are growing faster than their U.S. counterparts, in large part by selling aggressively to U.S. consumers while benefiting from less intense online competition for the business of Canadian consumers.

    This special report from the editors of Internet Retailer examines the strategies of Canada's top online retailers and provides detailed data about each of Canada's Top 20.

    Report sponsored by Optimal Payments

  • Presented by: Terapeak

    In a recent study, Terapeak analytics uncovered important trends that were seen elsewhere – only – well after the fact.

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    Industry Reports
    Date: March, 2014

    Data analytics have become a necessary strategic resource for online retailers hoping to increase market share.

    In a recent study, Terapeak analytics uncovered important trends that were seen elsewhere – only – well after the fact.

    This article explains how data analytics foretold the struggle of the Microsoft Surface, and how market insights can improve your business.

    Sponsored by Terapeak

  • Presented by: ID.me

    Learn how Under Armour improved online sales and increased repeat customers with a digital identification verification program by working with ID.me.

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    IR Thought Leadership
    Date: February, 2014

    Under Armour Honors Heroes
    and Sees Double-Digit Affiliate Revenue Growth

    Under Armour, a well-known maker of apparel, shoes and accessories for athletes has long offered active-duty and retired military personnel a 10% discount in its stores. But offering the same discount online wasn’t easy, at least until ID.me came along. “70% of those who have used ID.me credentials at checkout since November 2012 were first-time customers.”

    Learn how Under Armour improved online sales and increased repeat customers with a digital identification verification program from ID.me.

    Case Study sponsored by ID.me

  • Presented by: LexisNexis

    The annual True Cost of Fraud study conducted by LexisNexis Risk Solutions has helped thousands of retailers stay abreast of the latest risks and solutions related to eCommerce. This year, LexisNexis debuts a study specifically focusing on fraud challenges faced by merchants, financial institutions and consumers in the rapidly expanding mCommerce segment.

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    White Paper
    Date: February, 2014

    The All-New LexisNexis® True Cost of FraudSM Mobile Study

    The annual True Cost of Fraud study conducted by LexisNexis Risk Solutions has helped thousands of retailers stay abreast of the latest risks and solutions related to eCommerce. This year, LexisNexis debuts a study specifically focusing on fraud challenges faced by merchants, financial institutions and consumers in the rapidly expanding mCommerce segment.

    The new study finds that merchants of all sizes are largely unprepared for the fraud that accompanies offering a mobile payment solution such as mPOS, Apps, and other mobile-powered solutions, and are generally unequipped to handle the fraud that invariably accompanies these channels.

    Download the True Cost of Fraud Mobile study to learn about:

    - Key fraud issues affecting the mCommerce space;
    - How the distribution of fraud is shifting across different types of mobile transactions and what it means for your bottom line;
    - How to strengthen your authentication and anti-fraud measures, and;
    - How to reap the benefits of different types of mCommerce while mitigating the efforts of ever more creative fraudsters.

    Download today for all of the insights you need to safely grow your mCommerce channel and protect your revenue.

    Sponsored by: LexisNexis Risk Solutions

  • Presented by: Windsor Circle

    Learn how any retailer can increase online sales with data-driven e-mail.

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    Case Study
    Date: January, 2014

    Spangler Candy makes 10 million Dum Dums a day. Millions of consumers enjoy their products, and thousands of businesses order online through SpanglerCandy.com.

    Now, using Windsor Circle to integrate and analyze purchase history data, Spangler Candy was able to win-back lapsed customers with a targeted data-driven email, helping to generate their highest day of online sales ever.

    In this detailed 15-page case study, you'll learn:

    - How Spangler Candy won back churning customers, with 30% open and 9% click rate (2.2 times 2013 list average!)
    - How to thank new customers using order data, get 45%+ open rates and create repeat buyers.
    - Steps to build a loyalty program, starting with an opt-in campaign, ending with full automation.
    - How to maximize holiday revenue with a big spenders campaign and segmented product recommendations.
    - How Spangler Candy is building a customer engagement program using Windsor Circle's 9 Pillars of Retention Automation Framework.

    Windsor Circle connects Spangler Candy's in-house e-commerce platform to its ExactTarget email account. Learn how any retailer can increase online sales with data-driven e-mail.

    Sponsored by: Windsor Circle

  • Presented by: Internet Retailer

    Senior Analyst Andy Hoar from Forrester Research teamed up with Internet Retailer in the fall of 2013 to conduct a first-of-its-kind large-scale survey of B2B companies, including wholesalers, distributors, suppliers, and manufacturers.

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    Webinar
    Date: November, 2013

    Although the dollar volume of business-to-business e-commerce in the United States is more than twice that of business-to-consumer e-commerce, to date no one has published detailed or credible B2B e-commerce benchmarks…until now.

    Senior Analyst Andy Hoar from Forrester Research teamed up with Internet Retailer in the fall of 2013 to conduct a first-of-its-kind large-scale survey of B2B companies, including wholesalers, distributors, suppliers, and manufacturers.

    Hoar reported on the results of this survey in this webinar, presenting critical insights about how B2B companies are performing online.

    In this webinar, Hoar discussed:

    - B2B benchmarks for online revenue, costs and expenses, and loyalty, including conversion rates, abandonment rates, average order values, online sales penetration and growth rates and Net Promoter Scores
    - How and where B2B e-commerce operations are prioritizing budget and spending plans for online and mobile
    - What geographies B2B companies are targeting for market expansion
    - Which e-commerce features and functions B2B companies are prioritizing for development in the next 12-24 months
    - Where B2B companies are focusing in 2014 to close the online customer experience gap with B2C sites

    This webinar was organized by Internet Retailer and sponsored by e-commerce technology provider hybris.

  • Presented by: Conversocial

    10% of JackThreads customer service queries now come through social media - where they have achieved an amazing 95% positive sentiment rating.

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    Case Study
    Date: September, 2013

    JackThreads saw the number of interactions they can process per hour increase tenfold. 

    Read the Case Study to Learn How JackThreads:

    - JackThreads has gained a fast growing online following: collectively over 400,000 people on Facebook and Twitter and a 366% growth in new members year-over-year
    - Customers clicking from social networks to JackThreads.com account for 13.8% of the site’s traffic, making it No. 7 in the Social Media 300, an Internet Retailer research guide that ranks retailers by the percentage of traffic to their web sites from social networks
    - Since switching to Conversocial, JackThreads has been able to process 7-10 times more interactions per hour, and allowed them to better plan their resourcing to match agents with customer demand

    Sponsored by: Conversocial

  • Presented by: Soasta

    Retailers are making their preparations for the busiest online selling season of the year. As the quality advisor to the nation’s top retailers and a Gartner and IDC Cloud Testing Leader, SOASTA wants you to be 100% confident that your retail performance will meet expectations.

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    Webinar
    Date: ,

    Webinar Recorded: August 29th, 2013, at 10:00 a.m. Pacific time/1 p.m. Eastern

    Retailers are making their preparations for the busiest online selling season of the year. As the quality advisor to the nation's top retailers and a Gartner and IDC Cloud Testing Leader, SOASTA wants you to be 100% confident that your retail performance will meet expectations.

    Play this SOASTA recorded webinar to learn about commonly overlooked elements of retail performance plans. And most importantly, how you still have time to make Holiday 2013 a success.

    Sponsored by: SOASTA