Resource Library

Resource Library

2 Item(s)

  • Presented by: Certona

    To provide online retailers with a reliable benchmarking tool and to help them better understand how to measure the success of personalization, the team at Certona has developed this industry-wide reference series.

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    Free Guide
    Date: December, 2012

    To provide online retailers with a reliable benchmarking tool and to help them better understand how to measure the success of personalization, the team at Certona has developed this industry-wide reference series. We discuss specific key performance indicators (KPIs) and the concepts involved in personalization such as demand, average order value, conversion rate, segmentation, non-responders, testing and more.

  • Presented by: Heiler Software Corp.

    The study shows benchmarks on how international retailers and manufacturers can optimize their business model, revenues, and costs with a Product Information Management (PIM) solution.

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    White Paper
    Date: December, 2012

    The results of the international PIM study shows a return on investment (ROI) from an Enterprise Product Information Management (PIM) solution is possible within the framework of a multichannel commerce strategy.

    Over 300 retailers and manufacturers from 17 countries participated in the extensive study by Heiler Software. The study delivers more than 30 pages measurable results.

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