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Resource Library

Resource Library

15 Item(s)

  • Presented by: Internet Retailer

    Retailers have to rethink their personalization strategies in light of evolving consumer preferences and behaviors in order to present content that is timely and relevant today, and in the future.

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    IR Special Reports
    Date: April, 2014

    Yesterday's personalization methods won't work in today's mobile and multifaceted retail world.

    Online retailers sell more when they present a web site visitor products and content tailored to her interests. And as consumers' Internet usage patterns evolve—with shoppers spending a tremendous amount of time on social networks and on news and entertainment sites, for example—a data-savvy e-retailer can use a shopper's behavioral data to personalize its site content even for a shopper who has never visited the retailer's site.

    In short, retailers have to rethink their personalization strategies in light of evolving consumer preferences and behaviors in order to present content that is timely and relevant today, and in the future.

    This Special Report sponsored by: Neustar, and hiConversion.

  • Presented by: Riversand

    As demands on data grow, retailers must manage data more effectively or fall behind.

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    Case Study
    Date: May, 2013

    Product data must be accurate and uniform today, as consumers research and shop in so many ways. A shopper who sees a product advertised for $399 on a comparison shopping site won’t be happy to click through to the retailer’s site to find the item priced at $499. Keeping data accurate and consistent is increasingly important as retailers sell through many channels, including bricks-and-mortar stores, web sites, call centers, mobile sites and apps and online marketplaces. This case study shows how one retailer benefited from improving the way it handles product data.

    Sponsored by: Riversand

  • Presented by: AT&T

    Your users expect a feature-rich, multi-media online experience...and that's what you should give them. Building your online presence on a robust, flexible platform can offer you the scalability you need and the change management Internet-speed markets demand.

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    Case Study
    Date: June, 2013

    Your users expect a feature-rich, multi-media online experience... and that's what you should give them. Building your online presence on a robust, flexible platform can offer you the scalability you need and the change management Internet-speed markets demand.

    In this eBook the editors of Internet Retailer discuss how online retailers are creating and managing an optimal e-commerce presence. In this exclusive eBook, you'll learn various ways companies like yours are:

    • Improving online experiences
    • Increasing customer retention
    • Growing online sales

    Sign up to download it now or learn more about AT&T eCommerce solutions.

    Sponsored by: AT&T

  • Presented by: Certona

    To provide online retailers with a reliable benchmarking tool and to help them better understand how to measure the success of personalization, the team at Certona has developed this industry-wide reference series.

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    Free Guide
    Date: December, 2012

    To provide online retailers with a reliable benchmarking tool and to help them better understand how to measure the success of personalization, the team at Certona has developed this industry-wide reference series. We discuss specific key performance indicators (KPIs) and the concepts involved in personalization such as demand, average order value, conversion rate, segmentation, non-responders, testing and more.

  • Presented by: Sumall

    Social media can be like navigating a labyrinth of retweets, likes, and pins, innocently wandering from friends’ wedding photos to sepia-filtered shots of puppies until you find yourself pinning peanut butter cheesecake recipes into the early morning hours wondering how it came to this. But once you’ve snapped out of your daze, you’ll see that maintaining your business’s presence on social media is an awesome way to directly interact with customers, potential leads, and fans.

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    White Paper
    Date: October, 2013

    Social media can be like navigating a labyrinth of retweets, likes, and pins, innocently wandering from friends’ wedding photos to sepia-filtered shots of puppies until you find yourself pinning peanut butter cheesecake recipes into the early morning hours wondering how it came to this. But once you’ve snapped out of your daze, you’ll see that maintaining your business’s presence on social media is an awesome way to directly interact with customers, potential leads, and fans.

    The SumAll blog is a reservoir of information on everything from e-commerce trends to website design in the form of quick step-by-step guides on how to gain a Twitter following as well as in-depth editorials on the state of big data. Social media has and continues to be the most coveted subject as small and enterprise businesses alike realize that platforms like Twitter and Instagram are integral in maintaining an effective marketing strategy.

    How Not to Suck at Social Media Marketing is our curated collection of 11 social media marketing stories from our blog to help you use social smarter.

    Sponsored by: SumAll

  • Presented by: Windsor Circle

    CoffeeForLess was able to make over half a million dollars in six months by leveraging purchase history data imported by Windsor Circle.

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    Case Study
    Date: February, 2014

    CoffeeForLess, an IR500 retailer, adopted Windsor Circle's software and services to help increase brand awareness and loyalty through automated lifecycle marketing, with the ultimate goal of getting more customers to their third purchase, a critical retention metric. CoffeeForLess was able to make over half a million dollars in six months by leveraging purchase history data imported by Windsor Circle. Check out this brand new case study to learn more.

    Download this free 6-page case study and learn:

    – Which data drove 66% more opens and 125% more clicks
    – How to use order data to automate replenishment campaigns
    – How to ID and save your churning customers
    – More about the data-driven customer life cycle

    Click below to download this free case study featuring CoffeeForLess.

    Sponsored by: Windsor Circle

  • Presented by: Baynote

    How do your industry peers use metrics to drive bottom-line performance? Lauren Freedman, president of the e-tailing group, recently conducted in-depth interviews with 20 top retailers to find the answers.

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    Webinar
    Date: December, 2012

    How do your industry peers use metrics to drive bottom-line performance? Lauren Freedman, president of the e-tailing group, recently conducted in-depth interviews with 20 top retailers to find the answers. In this webcast, she’ll share insights from this exclusive Baynote-sponsored research along with highlights from the e-tailing group’s 2012 Annual Merchant Survey.

    Prepare to take notes – the doctor is in.

  • Presented by: Listrak

    This recent holiday season saw a big increase in the number of online and mobile shoppers. This means you need to have a strategy in place to keep these new customers engaged and active after the holidays in order to turn them into loyal and long-term customers.

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    White Paper
    Date: January, 2014

    This recent holiday season saw a big increase in the number of online and mobile shoppers. This means you need to have a strategy in place to keep these new customers engaged and active after the holidays in order to turn them into loyal and long-term customers.

    Personalize campaigns with product recommendations

    The key to re-engaging these shoppers is to create personalized email campaigns, and adding recommended products to post-holiday campaigns is a great way to keep new customers buying from you. In fact, 77% of online shoppers make additional purchases when presented with recommended products that match their individual preferences.

    Download this whitepaper to learn how you can turn your mass post-holiday blasts into extremely personalized campaigns that are merchandised to customers individually. It includes five new campaign ideas and other suggestions on where and how to use recommended merchandise to increase sales.

    Sponsored by Listrak

  • Presented by: Monetate

    This eBook reveals eight dos and don’ts of segmentation, as well as ways to leverage that knowledge to deliver more relevant customer experiences and improve your bottom line.

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    Industry Reports
    Date: July, 2013

    Make sure you’re asking the right questions from your data, and uncovering attributes about customers that you can respond to in real-time, in order to deliver the relevant website experiences needed to grow your business. This e-book reveals eight dos and don’ts of segmentation, as well as ways to leverage that knowledge to deliver more relevant customer experiences and improve your bottom line.

    You will learn:

    -- how focusing on just interesting data can lead to segments that you can't act on;  
    -- how high-volume segments don't always mean high-value customers; 
    -- why geographic, technographic and demographic attributes are still worth your attention; 
    -- who should be the segmentation rock stars at your company; and more.

    Get your FREE copy of Segmentation Dos and Don'ts now by filling out the form to the right.

    Sponsored by: Monetate

  • Presented by: DynamicAction

    The results of an early 2014 Internet Retailer survey of 165 retail executives suggest that while they have lots of data, they can't use it effectively to make decisions that will increase profits—and that they know it. A big part of the problem is that retailers collect data through a myriad of systems, and that they lack the means to quickly establish relationships between data sets and draw meaningful conclusions.

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    IR Thought Leadership
    Date: April, 2014

    What a siloed retail organization means to your bottom line

    Online retailers have lots of data ... but can they use it effectively to make decisions that will increase profits.

    The results of an early 2014 Internet Retailer survey of 165 retail executives suggest they can't today—and that they know it. A big part of the problem is that retailers collect data through a myriad of systems, and that they lack the means to quickly establish relationships between data sets and draw meaningful conclusions.

    These results and special survey report reflect the reality that too often retailers can only peer into the information collected by one department at a time.

    Sponsored by: DynamicAction

  • Presented by: STOROpack Inc.

    Your product deserves to have the best protective packaging. As a role model, we have symbolically chosen the best developer of perfect protective packaging there is — Mother Nature.

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    Videos
    Date: December, 2012

    Your product deserves to have the best protective packaging. As a role model, we have symbolically chosen the best developer of perfect protective packaging there is — Mother Nature. For millions of years, plants, fruit and animals have been developing brilliant »packaging solutions«. They are perfectly adapted to their surrounding conditions, have continued to develop because of changing circumstances and have improved their protective function. This is exactly what we wish to achieve in the perfect solution for our customers.

  • Presented by: 4-Tell

    4-Tell: Success Stories

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    Case Study
    Date: December, 2012

    We are proud to have a significant impact on our customers’ business. 4-Tell Boost® Recommendations for Web increases conversion and provides a better shopping experience for your customers.

  • Presented by: Internet Retailer

    Recognizing that the IRCE 2013 agenda is pretty overwhelming, the editors of Internet Retailer have identified 10 sessions that you won't want to miss.

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    Industry Reports
    Date: May, 2013

    You've got questions, IRCE 2013 has answers

    Think about the hottest topics in e-commerce: How do stores leverage their online assets? How to profit from the new paid Google Shopping program? How do I choose a new e-commerce platform? What are the best ways to serve consumers shopping by smartphones and tablets, and reach shoppers via social networks? All these and more will be addressed by the 200-plus speakers presenting at the 100-plus sessions at IRCE 2013 in Chicago, June 4-7. Recognizing that the agenda is pretty overwhelming, the editors of Internet Retailer have identified 10 sessions that you won't want to miss.

  • Presented by: Melissa Data

    Undeliverable-as-addressed (UAA) mail costs the average company today more than $3 per mail piece. And mail that doesn’t reach the intended recipient could seriously damage customer relationships.

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    White Paper
    Date: December, 2012

    Undeliverable-as-addressed (UAA) mail costs the average company today more than $3 per mail piece. And mail that doesn’t reach the intended recipient could seriously damage customer relationships. You can reduce and even prevent UAA mail easily and cost-effectively with the use of proper address management practices. Implementing a smart address verification solution is key to building profitable relationships with your customers – and improving your bottom line.

    Download this white paper now and learn:

    • The true cost of UAA mail
    • How to reduce UAA mail using NCOALink™ and other USPS® products
    • How to maintain an accurate contact database
    • And much more…

  • Presented by: Sumall

    As marketers, we often focus our attention on attracting new customers while neglecting the needs of our most valuable demographic. Returning customers may have the lowest acquisition costs but help us to build and sustain the highest profits.

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    White Paper
    Date: October, 2013

    We all do a million things to grow our business, but have you ever stopped to think about the true value of some of your best customers?

    As marketers, we often focus our attention on attracting new customers while neglecting the needs of our most valuable demographic. Returning customers may have the lowest acquisition costs but help us to build and sustain the highest profits.

    Lifetime Value, or LTV, is an assessment of how often customers return and how much they spend. Businesses can use LTV to derive the value of their company and to determine the amount that is available to spend on acquiring customers. This paper will provide insights and statistics on why LTV is regarded as the guidepost for most businesses as well as provide ways you can find out who your returning customers are and how to keep that number up.

    Sponsored by: SumAll