Resource Library

Resource Library

7 Item(s)

  • Presented by: Internet Retailer

    E-retailers, eager to capture a bigger piece of a global e-commerce market that exceeded $1 trillion last year according to eMarketer Inc., also must set their sights on search engine optimization.

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    Special Report
    Date: April, 2013

    When online retailers cross international borders and enter new markets, they need to figure out more than just how to ship to new countries offer sales in local currencies and languages. Those e-retailers, eager to capture a bigger piece of a global e-commerce market that exceeded $1 trillion last year according to eMarketer Inc., also must set their sights on search engine optimization.

  • Presented by: SAS Institute Inc.

    Whether in-store or online, today’s retail scene is very different than even five years ago. Harvard Business Review contributors share how retailers must evolve in order to thrive in the years ahead.

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    White Paper
    Date: February, 2012

    Inventory, customer experience, pricing, market share – these are questions faced by every retailer, from mom-and-pop shops to multinational mega-chains. What separates the best from the rest (and the defunct) lies in both innovation and common sense, according to this Harvard Business Review Insight Center Report.

    In this collection of essays plus a webinar summary, learn about:

    • Emerging truths in digital retailing, brand marketing, behavioral insights and customer loyalty.
    • How market leaders turn new challenges into new advantages.
    • The unconventional attitudes of retailers across various categories, including electronics, apparel/shoes and grocery.

  • Presented by: Internet Retailer

    Recognizing that the IRCE 2013 agenda is pretty overwhelming, the editors of Internet Retailer have identified 10 sessions that you won't want to miss.

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    Special Report
    Date: May, 2013

    You've got questions, IRCE 2013 has answers

    Think about the hottest topics in e-commerce: How do stores leverage their online assets? How to profit from the new paid Google Shopping program? How do I choose a new e-commerce platform? What are the best ways to serve consumers shopping by smartphones and tablets, and reach shoppers via social networks? All these and more will be addressed by the 200-plus speakers presenting at the 100-plus sessions at IRCE 2013 in Chicago, June 4-7. Recognizing that the agenda is pretty overwhelming, the editors of Internet Retailer have identified 10 sessions that you won't want to miss.

  • Improving Stategic Analysis to Enrich Future Marketing Campaigns

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    Case Study
    Date: December, 2012

    Challenge: Jack Stack Barbecue wanted to more efficiently collect and analyze marketing information so it could strategically direct continuing marketing efforts.

    Solution: It implemented Data Management Associates’ MACH software system as its process management software.

    Results: The company has the analysis tools it needs to gather the timely strategic and tactical marketing intelligence necessary to measure and plan future marketing efforts.

  • Presented by: Wpromote

    In simple, actionable steps, this FREE whitepaper proves that by investing in integrated strategies across these interwoven platforms, your online marketing campaigns can produce results far in excess of the sum of their parts.

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    White Paper
    Date: December, 2012

    In simple, actionable steps, this FREE whitepaper proves that by investing in integrated strategies across these interwoven platforms, your online marketing campaigns can produce results far in excess of the sum of their parts.

    You Will Learn:

    • How integrating Facebook 'Like' and Google '+1' buttons will lower your PPC costs and increase your SEO rankings (and why Google+ matters even if you think it doesn't)
    • Why almost no marketers do SEO and PPC well, and how you can leapfrog them by doing both well
    • Why you are picking all of the wrong keywords to target in SEO
    • How to save massive time and money arriving at the best messaging and creative

    Learn the strategies that the smartest marketers don't want us to share with anyone. They are easy to understand, quickly actionable and backed by real-life examples and data.

  • Presented by: SAS Institute Inc.

    Right item, right price, right location. That combination is the holy grail for every retailer. If it has been elusive in the past, it is no longer, thanks to High-Performance Retailing.

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    White Paper
    Date: February, 2012

    High-Performance Retailing (HPR) takes traditional retailing challenges, such as pricing, inventory and markdowns, and provides unprecedented insights on a SKU-by-SKU, aisle-by-aisle level. Expand the precise, fast and efficient analysis to a regional or national scale, and discover how HPR can boost your company’s bottom line.

    In this white paper, learn about the eight benefits of implementing HPR and how it can:

    • Respond to your customers’ local and seasonal merchandise demands.
    • Maximize retail spaces with the right product mix.
    • Implement new plans that address specific store needs – with amazing speed.

  • Presented by: Heiler Software Corp.

    The study shows benchmarks on how international retailers and manufacturers can optimize their business model, revenues, and costs with a Product Information Management (PIM) solution.

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    White Paper
    Date: December, 2012

    The results of the international PIM study shows a return on investment (ROI) from an Enterprise Product Information Management (PIM) solution is possible within the framework of a multichannel commerce strategy.

    Over 300 retailers and manufacturers from 17 countries participated in the extensive study by Heiler Software. The study delivers more than 30 pages measurable results.

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