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Resource Library

Resource Library

25 Item(s)

  • Presented by: MyBuys

    Gain new insights from the etailing group’s 2013 consumer research – “How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior.”

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    Free Guide
    Date: September, 2013

    Do you understand the latest trends in consumer attitudes towards personalization and their omni-channel purchasing behavior?

    Gain new insights from 2013 consumer research conducted by MyBuys and the etailing group – “How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior.”

    In this ebook, which details the results from primary research involving more than 1,100 consumers, you’ll get all the facts, figures and conclusions and learn:

    - How consumer expectations of personalized shopping experiences are increasing
    - How customer-centric marketing impacts purchase intent
    - What marketers can do to neutralize the key factors contributing to site and cart abandonment
    - What consumers tell us about why they do purchase and do not purchase
    - What consumers do next when they do not purchase
    - Consumer willingness to share data to improve their shopping experience

    Sponsored by: MyBuys

  • Presented by: Mobify

    Join Mobify's Chief Revenue Officer, Derek Sather, as he demonstrates how to create a high converting responsive website.(spoiler: the responsive design itself is only one component!).

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    Webinar
    Date: June, 2014

    On-Demand Webinar Recording

    Join Mobify's Chief Revenue Officer, Derek Sather, as he demonstrates how to create a high converting responsive website.(spoiler: the responsive design itself is only one component!).

    In 20 minutes, you'll learn:

    • The main reasons why some e-commerce companies are choosing to go responsive.
    • The risks of responsive design for online retailers.
    • How to mitigate these risks and create a high converting experience for customers across all platforms.

    Get Instant Access

    Sponsored by: Mobify

  • Presented by: SAS Institute Inc.

    Right item, right price, right location. That combination is the holy grail for every retailer. If it has been elusive in the past, it is no longer, thanks to High-Performance Retailing.

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    White Paper
    Date: February, 2012

    High-Performance Retailing (HPR) takes traditional retailing challenges, such as pricing, inventory and markdowns, and provides unprecedented insights on a SKU-by-SKU, aisle-by-aisle level. Expand the precise, fast and efficient analysis to a regional or national scale, and discover how HPR can boost your company’s bottom line.

    In this white paper, learn about the eight benefits of implementing HPR and how it can:

    • Respond to your customers’ local and seasonal merchandise demands.
    • Maximize retail spaces with the right product mix.
    • Implement new plans that address specific store needs – with amazing speed.

  • Presented by: Internet Retailer

    More than half of online shoppers use their smartphones and tablet computers in the course of making a typical purchase from an online retailer, according to comScore Inc. data. And so it is no surprise that the look and functionality of mobile and desktop sites are blending as merchants strive to provide a unified experience.

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    IR Special Reports
    Date: February, 2014

    Web and mobile design converge

    Approaches to web design are changing as consumers increasingly browse the web from mobile devices.

    More than half of online shoppers use their smartphones and tablet computers in the course of making a typical purchase from an online retailer, according to comScore Inc. data. And so it is no surprise that the look and functionality of mobile and desktop sites are blending as merchants strive to provide a unified experience.

    Consumers want user-friendly retail sites, and to move easily from a merchant's site on a desktop computer to a smartphone or tablet. Regardless of the device they're using, they want to be able to quickly complete their business. As consumers see it, why should the web site experience change if they access the web using a mobile device or desktop computer?

    This Special Report sponsored by Americaneagle, and 5thFinger.

  • Presented by: Internet Retailer

    When a shopper has to wait, she can quickly grow frustrated, making her more likely to click or tap to a competitor's site. And if that shopper finds the competitor's site meets or exceeds her expectations, chances are she'll remain loyal to that retailer.

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    IR Special Reports
    Date: November, 2013

    Performance Equals Profit

    New technologies help keep sites humming, and revenue flowing.

    Speed matters. Online retailers know that sluggish site performance directly impacts the metrics they care most about: customer satisfaction, conversions, brand reputation and revenue.

    This Special Report sponsored by InstartLogic and Neustar

  • Presented by: Neustar

    This Internet Retailer article explains the importance of website load testing to find and fix problems and protect the bottom line. Get web performance and holiday preparation advice from experts as you gear up for your company's most critical revenue season.

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    Industry Reports
    Date: August, 2013

    For online retailers, time is truly money. Just ask any e-retailer whose website has crashed or ground to a halt during back-to-school marketing or the holidays. Downtime or slow performance takes a costly toll in clicks, conversions and revenues, often when you can least afford it. Increasingly, retail and ecommerce companies are seeing a correlation between website performance and revenue performance. With back-to-school selling upon us and the holidays approaching fast, traffic-proofing ecommerce sites is an urgent priority. This Internet Retailer article explains the importance of website load testing to find and fix problems and protect the bottom line. Discover why it's a best practice to take a dual approach, getting baseline data from synthetic website testing and combining it with data about real customer visits. Get web performance and holiday preparation advice from experts as you gear up for your company's most critical revenue season.

    Download the free article to learn:

    - What's at stake: clicks, conversions and online revenues

    - Why retailers do both synthetic and real-user testing

    - How Marketing and IT each have key roles to play

    - The importance of using test results to optimize your site

    Sponsored by Neustar

  • Presented by: LiquidPixels Inc.

    Available as an add-on for LiquiFire Blaze, LiquiFire Station provides intuitive browser-based management of all your digital assets and complete control over every aspect of your publishing workflow.

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    Product Demos
    Date: December, 2012

    Available as an add-on for LiquiFire Blaze, LiquiFire Station provides intuitive browser-based management of all your digital assets and complete control over every aspect of your publishing workflow. More efficient management translates into reduced overhead costs and shorter time to deployment, making it easier than ever to keep your customers engaged with new material.

  • Presented by: Windsor Circle

    Leveraging purchase history data imported by Windsor Circle, evo.com, an outdoor lifestyle retailer, created an automated email series to educate their customers about their newly purchased product.

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    Case Study
    Date: July, 2014

    Case study: Precision Timing

    How evo saw 3.2 Times the Opens and 9.6 Times the Clicks with Automated How-to Guides

    Leveraging purchase history data imported by Windsor Circle, evo.com, an outdoor lifestyle retailer, created an automated email series to educate their customers about their newly purchased product. Download the case study to learn more.

    Download this case study to learn how evo saw average open rates of 58% and average click rates of 25% from their automated how-to guides. Learn how evo:

    – improved customer satisfaction and brand engagement
    – increased trust in their brand
    – lifted repeat sales
    – reduced return rates

    evo sells over 16,000 ski boots a year, making this one of their highest grossing products; however, they were seeing a growing number of returns and exchanges on this particular product. evo attributed this to the difficulties of trying on ski boots at home and create a 3 part how-to series to send to customers who purchase online ski boots.

    Sponsored by Windsor Circle

  • Presented by: Listrak

    One of the hottest trends right now is to use product recommendations on site and to carry the content through to email campaigns. When done correctly, product recommendations will increase AOV and drive additional revenue.

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    Webinar
    Date: March, 2014

    One of the hottest trends right now is to use product recommendations on site and to carry the content through to email campaigns. When done correctly, product recommendations will increase AOV and drive additional revenue. Watch as Ross Kramer, CEO of Listrak, discusses how you can easily implement product recommendations into your campaigns and use them to make each campaign and interaction more personal and impactful.

    You'll learn:

    – The importance of creating a personal and consistent experience for your customers across multiple channels
    – How you can use these tactics to create additional email alerts that keep customers engaged and buying from you
    – The results of two recent reports we conducted regarding the use of recommended merchandise in email campaigns

    Watch webcast

    Sponsored by: Listrak

  • Presented by: Internet Retailer

    More than half of the largest North American retailers as measured by their 2012 web sales ship orders to consumers outside the United States, and even more are looking to tap into international e-commerce growth markets like Asia-Pacific and Latin America.

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    IR Special Reports
    Date: January, 2014

    Go global, but be prepared to verify

    E-retailers must make sure they’ve got the basics in hand before they chase global sales.

    More than half of the largest North American retailers as measured by their 2012 web sales ship orders to consumers outside the United States, and even more are looking to tap into international e-commerce growth markets like Asia-Pacific and Latin America.

    But there’s more to selling online internationally than setting up a web site. Retailers need to make sure their orders get delivered to the customer, and that’s not always
    easy, especially in emerging markets where the delivery infrastructure can be underdeveloped.

    This Special Report sponsored by Melissa Data

  • Presented by: Avalara

    If passed, businesses not currently required to collect sales tax nationally will have to. Even if it doesn’t pass, states are finding ways to extend Nexus and are collecting aggressively.

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    Webinar
    Date: September, 2013

    The Marketplace Fairness Act of 2013

    If passed, businesses not currently required to collect sales tax nationally will have to.  Even if it doesn’t pass, states are finding ways to extend Nexus and are collecting aggressively.

    Download this webinar to learn about:

    - The Marketplace Fariness Act
    - State sales tax initiatives
    - How automation keeps you ahead of the changes

  • Presented by: Insite Software

    A leader in their industry, Thule wanted a B2C experience for their B2B eCommerce customers. After launching on the InsiteCommerce™ Platform, Thule is enjoying higher revenues, higher adoption rates, and happier customers. Listen to their incredible story

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    Videos
    Date: July, 2014

    In this video, Annie Scopel, Director of North American Customer Service at Thule shares their success of implementing InsiteCommerce with Sitecore for Thule products.

    Thule Video Highlights:

    – Doubled user adoption within 2 months in Canada (a new market)
    – Increased sales volume in North America
    – Automated the complex pre-booking order process
    – Decreased customer service calls

    Watch the video to learn more!

    Sponsored by Insite Software

  • Presented by: RJMetrics

    Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy. Download this white paper to learn how to properly measure your digital marketing activities.

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    White Paper
    Date: July, 2013

    Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy. 

    Download this white paper to learn how to properly measure your digital marketing activities.

    You will learn:

    - Why your numbers aren't giving you the whole picture
    - How important it is to include repeat purchase rate and customer lifetime value in your ROI numbers
    - What gives you the best return on your marketing dollars

    Calculating your ROI on marketing campaigns is great, but not that helpful if you aren't using the right numbers. Understanding the effectiveness of digital marketing channels and campaigns is critical for creating a fast-growing online store. Profitable, scalable marketing is every marketer’s dream.

    Sponsored by: RJMetrics

  • Presented by: MarketingSherpa

    Download your free Quick Guide to Conversion Rate Optimization in less than 2 minutes.

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    Free Guide
    Date: April, 2014

    Online testing has become standard practice in many marketing departments, yet our research has shown that almost half of those departments don't calculate statistical significance! In other words, they are making important decisions based on bad data!

    MarketingSherpa Quick Guide to Conversion Rate Optimization will provide you with 9 tactics to ensure you are running valid tests including a free validity tool to record and evaluate your testing data.

    This free 14-page report will teach you how to:

    – Design split tests and multifactorial tests
    – Avoid the three most common validity threats
    – Determine the proper sample size
    – Work with a small sample size
    – Optimize calls-to-action for maximum conversion

    Download your free Quick Guide to Conversion Rate Optimization in less than 2 minutes >>

    Sponsored by: MarketingSherpa

  • Presented by: RSA Silver Tail

    Distinguish Between Customers and Criminals Online. Register for this roundtable session and learn first-hand from leading analysts at the Ponemon Institute.

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    Webinar
    Date: December, 2013

    Stay Ahead of Cybercrime – Distinguish Between Customers and Criminals Online

    Register for this roundtable session and learn first-hand from leading analysts at the Ponemon Institute about:

    - The top e-commerce threats to online retailers

    - The economic impact of cybercrime on revenue and brand value

    - The role of behavioral analytics in distinguishing customers from criminals online

    Sponsored by RSA

  • Presented by: Shotfarm

    Shotfarm’s newest case study with activewear manufacturer prAna reveals the significant savings and shortened time to market generated for both suppliers and their resellers through the use of shotfarm’s free Product Image Exchange to distribute and collect product images.

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    Case Study
    Date: December, 2012

    Shotfarm’s newest case study with activewear manufacturer prAna reveals the significant savings and shortened time to market generated for both suppliers and their resellers through the use of shotfarm’s free Product Image Exchange to distribute and collect product images.

  • Presented by: Trustpilot

    Discover how you can calculate the ROI of customer reviews and boost your turnover with that knowledge.

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    Free Guide
    Date: May, 2014

    Every marketing technique needs to be able to demonstrate an ROI, including customer review platforms.

    Download your free copy of How to prove ROI from online reviews to discover:

    • How customer reviews reduce your customer support burdens
    • How customer reviews can improve your social marketing relevance
    • How to calculate the true value of your efforts using customer lifetime value metrics

    Discover how you can calculate the ROI of customer reviews and boost your turnover with that knowledge.

    Sponsored by: Trustpilot

  • Presented by: Neustar

    Gain actionable insights to optimize your media planning with Neustar’s 2013 Global Media Intelligence Report.

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    Industry Reports
    Date: February, 2014

    The Neustar 2013 Global Media Intelligence Report delivers authoritative performance data vital to agencies and advertisers alike. Learn the industry's latest on:

    – How digital channels compare for cost, reach, quality of users, and upper-funnel contributions to conversions
    – Performance trends and results for mobile campaigns and video networks
    – How online ads influence online and offline conversions – including which channels are most effective

    Download the 2013 Global Media Intelligence Report today!

    Sponsored by: Neustar

  • Presented by: Fathom

    Are you in Google Shopping yet? Is your feed optimized? The clock is ticking. Our guide shows merchants how the new system is different, how to profit from it, and how to generally maintain excellent feeds.

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    Free Guide
    Date: August, 2014

    Google Shopping trumps its own prior product listing ads (PLAs) for average revenue by 34%.*

    Are you in Google Shopping yet? Is your feed optimized? The clock is ticking. Our guide shows merchants how the new system is different, how to profit from it, and how to generally maintain excellent feeds. You will learn:

    – How inventory feed structures, campaigns and ad groups differ in Google Shopping.
    – 4 tips for building out shopping campaigns.
    – How to optimize data feeds and evaluate feed management platforms.
    – 5 great ways to use custom labels for segmentation.

    Navigate the Great Shopping Search Transition: Google Shopping & Data Feed Optimization

    Sponsored by: Fathom

  • Presented by: Internet Retailer

    Online purchases by Chinese consumers in 2013 exceeded those of U.S. consumers. That makes China the world's biggest e-commerce market.

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    IR Thought Leadership
    Date: May, 2014

    Online purchases by Chinese consumers in 2013 exceeded those of U.S. consumers. That makes China the world's biggest e-commerce market. The big story line: China's explosive e-commerce growth is spawning big Chinese companies that are not content to stay in China.

    In this special report, Internet Retailer looks at three aspects of China ecommerce explosion. Part I examines the growth of the Chinese e-commerce market and its biggest players. Part II looks at how Western brands and retailers are entering China, the obstacles they're encountering and how they're responding. And Part III describes the steps Chinese e-commerce companies are taking to expand internationally.

    Report sponsored by Hybris Software

  • Presented by: Bigcommerce

    Download this handy infographic and learn why retailers are making the switch, the latest trends, and tips to get started.

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    Infographic
    Date: August, 2014

    Download this handy infographic and learn why retailers are making the switch, the latest trends, and tips to get started:

    – How retailers are investing in ecommerce technology
    – Common challenges retailers face when making the switch
    – The upside of change and how it impacts both your top line and bottom line results (for the better!)
    – Things to consider when evaluating a new platform

    Simply fill out the form to download your free copy today!

    Sponsored by Bigcommerce

  • Presented by: ROI Revolution

    Download this free report today, give it a quick read, and grow your revenue and profit from the newly revised Google Shopping campaigns.

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    Industry Reports
    Date: May, 2014

    Google Shopping has just undergone a major overhaul in AdWords.

    Upgrading isn't optional. By August 2014, all existing Product Listing Ad campaigns will be forced into this updated structure.

    These new Google Shopping campaigns demand a new level of optimization.

    Read this special report to discover:

    – Which key metrics about your competitors' performance are now accessible.
    (and how to keep this peephole from disappearing!)
    – How to avoid the fresh pitfall of overzealous optimization.
    – The new exhaustively detailed performance data hidden away in an unobvious location.
    (and when to use it.)
    – A simple upgrade plan to keep from losing sales during the forced campaign transition.

    Download this free report today, give it a quick read, and grow your revenue and profit from the newly revised Google Shopping campaigns.

    Sponsored by: ROI Revolution

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Holiday Readiness from the August 2013 issue of IR magazine. Featuring SaddleCreek, and NetElixir.

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    IR Special Reports
    Date: August, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Holiday Readiness from the August 2013 issue of IR magazine. Featuring SaddleCreek, and NetElixir.

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Fraud Prevention from the March 2013 issue of IR magazine. Featuring UniteU, Kount, Neustar, and SecureBuy.

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    IR Special Reports
    Date: March, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Fraud Prevention from the March 2013 issue of IR magazine. Featuring UniteU, Kount, Neustar, and SecureBuy.

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Global E-Commerce from the February 2013 issue of IR magazine. Featuring MelissaData, TransExpress, and Hermes.

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    IR Special Reports
    Date: February, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Global E-Commerce from the February 2013 issue of IR magazine. Featuring MelissaData, TransExpress, and Hermes.