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Resource Library

Resource Library

22 Item(s)

  • Presented by: Urban Airship

    Learn tips for driving customer loyalty and lifetime value through location-based messaging and mobile apps from Urban Airship.

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    Industry Reports
    Date: September, 2014

    Location-based messaging that goes beyond in-store couponing

    Location-based mobile technologies like beacons and other in-store tools have been growing in popularity among retailers—and for good reason. However, shoppers spend most of their time outside of stores.

    Consulting firm Deloitte predicts that digital interactions will influence 50% of in-store sales by the end of 2014, up from 36% in 2013. Thus, a retailer whose mobile app isn’t engaging shoppers outside the store is missing opportunities to build loyalty and drive sales.

    Learn tips for driving customer loyalty and lifetime value through location-based messaging and mobile apps from Urban Airship.

    Sponsored by Urban Airship

  • Presented by: Trustpilot

    You've spent all this time and money to get people to your website, but once they reach the checkout process of your site, some folks will decide not to purchase just yet - and leave.

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    Free Guide
    Date: September, 2014

    You've spent all this time and money to get people to your website, but once they reach the checkout process of your site, some folks will decide not to purchase just yet - and leave.

    Our eGuide will share 6 impactful strategies that should help you:

    – Lower shopping cart abandonment
    – Increase sales conversions
    – Increase basket size
    – Increase returning visitor rates

    Sometimes it's the small things that have the greatest impact.

    Download our free eGuide now: 6 Tried and Tested Strategies for Increasing Conversion Rate

    Sponsored by: Trustpilot

  • Presented by: SalesWarp

    This white paper will discuss some of the challenges of managing product data while exploring the ways merchants can use a product information management system as a valuable strategic asset for delivering clean, coordinated product information to every customer, across every channel.

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    White Paper
    Date: September, 2014

    Today’s retail landscape has grown increasingly complex due to the growing number of sales channels consumers are shopping on. Consumer expectations have changed with the evolution of an omni channel experience, putting even more pressure on retailers to help consumers make informed purchase decisions through coordinated and rich product data presented across all sales channels.

    This white paper will discuss some of the challenges of managing product data while exploring the ways merchants can use a product information management system as a valuable strategic asset for delivering clean, coordinated product information to every customer, across every channel.

    Download:
    http://www.saleswarp.com/news/white-papers/download-pim-white-paper/

    Sponsored by: SalesWarp

  • Presented by: Boldchat

    This extensive research report from BoldChat provides insights and best practices on improving your mobile experience with your customers.

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    Industry Reports
    Date: January, 2014

    Streamlining the customer experience with mobile chat

    According to Forrester Research, U.S. mobile retail sales are estimated to grow from $12 billion in 2013 to $27 billion by 2016 – a $15 billion increase.

    Mobile devices are increasingly used by consumers online and in-store for product research and purchases. Organizations that create a seamless customer experience for consumers will reap the greatest benefits from mCommerce. Mobile chat is a proven way to incorporate the human touch into mobile interactions throughout the customer lifecycle. Though technology keeps us apart in so many ways, adding that human factor can ultimately turn it into one that brings companies closer to their buyers.

    This extensive research report from BoldChat provides insights and best practices on improving your mobile experience with your customers.

    Sponsored by Boldchat

  • Presented by: Boldchat

    This free study, conducted by the e-tailing group and sponsored by BoldChat that explores the changing mobile landscape from the eyes of both consumers and retailers.

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    Free Guide
    Date: August, 2014

    Merchants Seek Mobile Mastery is a free study, conducted by the e-tailing group and sponsored by BoldChat that explores the changing mobile landscape from the eyes of both consumers and retailers. With their analysis of the mobile sites of more than 50 companies, you'll learn:

    – What online shoppers are looking for in a mobile site
    – Key areas to focus on to help branding and merchandise coexist
    – Best practices to improve the mobile experience and increase conversions

  • Presented by: Bigcommerce

    Download this handy infographic and learn why retailers are making the switch, the latest trends, and tips to get started.

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    Infographic
    Date: August, 2014

    Download this handy infographic and learn why retailers are making the switch, the latest trends, and tips to get started:

    – How retailers are investing in ecommerce technology
    – Common challenges retailers face when making the switch
    – The upside of change and how it impacts both your top line and bottom line results (for the better!)
    – Things to consider when evaluating a new platform

    Simply fill out the form to download your free copy today!

    Sponsored by Bigcommerce

  • Presented by: Neustar

    Download Neustar’s A–Z Glossary of Personalized Marketing to better understand the components of scaled, personalized marketing.

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    White Paper
    Date: August, 2014

    Personalized marketing. The whole industry's talking about it—but what exactly does it mean? Are we all speaking the same language?

    Get your free glossary now to cut through the jargon. Become fluent in personalized marketing to help your organization reach customers more relevantly and drive sales.

    Download Neustar's A-Z Glossary of Personalized Marketing to learn:

    The meaning of key terms: activation, closed loop, identity, single view and much more
    How the components fit together to enable personalized dialogue at scale
    Success stories of companies that are using real-time insights to identify, segment, target, personalize and win

    Neustar, the first real-time provider of cloud-based information services and data analytics, is pleased to offer this resource free.

    Sponsored by: Neustar

  • Presented by: Windsor Circle

    Leveraging purchase history data imported by Windsor Circle, evo.com, an outdoor lifestyle retailer, created an automated email series to educate their customers about their newly purchased product.

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    Case Study
    Date: July, 2014

    Case study: Precision Timing

    How evo saw 3.2 Times the Opens and 9.6 Times the Clicks with Automated How-to Guides

    Leveraging purchase history data imported by Windsor Circle, evo.com, an outdoor lifestyle retailer, created an automated email series to educate their customers about their newly purchased product. Download the case study to learn more.

    Download this case study to learn how evo saw average open rates of 58% and average click rates of 25% from their automated how-to guides. Learn how evo:

    – improved customer satisfaction and brand engagement
    – increased trust in their brand
    – lifted repeat sales
    – reduced return rates

    evo sells over 16,000 ski boots a year, making this one of their highest grossing products; however, they were seeing a growing number of returns and exchanges on this particular product. evo attributed this to the difficulties of trying on ski boots at home and create a 3 part how-to series to send to customers who purchase online ski boots.

    Sponsored by Windsor Circle

  • Presented by: Internet Retailer

    Virtually every retailer relies on email to engage customers and to keep them coming back. And to maximize results from your email campaigns, retailers must make sure to put the right products in front of the right customers at the right time.

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    IR Thought Leadership
    Date: May, 2014

    Personalization is a proven strategy for boosting email click-throughs and conversions.

    Virtually every retailer relies on email to engage customers and to keep them coming back. And to maximize results from your email campaigns, retailers must make sure to put the right products in front of the right customers at the right time.

    In a recent survey conducted by Internet Retailer, 59.5% of retailers say emails featuring personalized products increase click-through rates and 57.4% report higher conversion rates. What those numbers mean is that not only should you be sending personalized emails, you should be sending a higher volume of them. This special survey report, sponsored by Listrak, reflect the reality that personalized email generates sales, and sending personalized email more often will generate more sales.

    Report sponsored by Listrak

  • Presented by: Internet Retailer

    Retailers have to rethink their personalization strategies in light of evolving consumer preferences and behaviors in order to present content that is timely and relevant today, and in the future.

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    IR Special Reports
    Date: April, 2014

    Yesterday's personalization methods won't work in today's mobile and multifaceted retail world.

    Online retailers sell more when they present a web site visitor products and content tailored to her interests. And as consumers' Internet usage patterns evolve—with shoppers spending a tremendous amount of time on social networks and on news and entertainment sites, for example—a data-savvy e-retailer can use a shopper's behavioral data to personalize its site content even for a shopper who has never visited the retailer's site.

    In short, retailers have to rethink their personalization strategies in light of evolving consumer preferences and behaviors in order to present content that is timely and relevant today, and in the future.

    This Special Report sponsored by: Neustar, and hiConversion.

  • Presented by: Avalara

    If passed, businesses not currently required to collect sales tax nationally will have to. Even if it doesn’t pass, states are finding ways to extend Nexus and are collecting aggressively.

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    Webinar
    Date: September, 2013

    The Marketplace Fairness Act of 2013

    If passed, businesses not currently required to collect sales tax nationally will have to.  Even if it doesn’t pass, states are finding ways to extend Nexus and are collecting aggressively.

    Download this webinar to learn about:

    - The Marketplace Fariness Act
    - State sales tax initiatives
    - How automation keeps you ahead of the changes

  • Presented by: UzerZoom

    To help retailers understand this challenge, UserZoom conducted a usability study with 200 female smartphone and tablet shoppers, asking them to complete several tasks on top apparel sites using their mobile devices. The results provide retailers insight into common pain points in the mobile shopping experience that they can address in their own mobile strategies.

    Quick view Download Now
    Industry Reports
    Date: August, 2013

    Measuring the User Experience of Retail Web Stores on Tablet Devices

    Many retailers are still not taking advantage of the shopping potential offered by mobile devices and tablets, or are providing mobile experiences that fall below consumers’ expectations.

    To help retailers understand this challenge, UserZoom conducted a usability study with 200 female smartphone and tablet shoppers, asking them to complete several tasks on top apparel sites using their mobile devices. The results provide retailers insight into common pain points in the mobile shopping experience that they can address in their own mobile strategies.

    By downloading the report you’ll learn:

    – What's important to users when shopping on a tablet?
    – What makes users abandon a purchase?
    – Do users prefer a mobile web or app?
    – How does having a tablet optimized site affect consumer satisfaction?

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Holiday Readiness from the August 2013 issue of IR magazine. Featuring SaddleCreek, and NetElixir.

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    IR Special Reports
    Date: August, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Holiday Readiness from the August 2013 issue of IR magazine. Featuring SaddleCreek, and NetElixir.

  • Presented by: ChannelAdvisor

    ChannelAdvisor partnered with Mobile Money Network, a leading mobile payments company, to create this Retailer’s Guide to Mobile eBook. By explaining the opportunities that mobile offers retailers across every channel, this eBook will help you create a strategy to maximize your m-commerce revenue.

    Quick view Download Now
    Free Guide
    Date: January, 2013

    Retailer's Guide to Mobile

    ChannelAdvisor partnered with Mobile Money Network, a leading mobile payments company, to create this Retailer’s Guide to Mobile eBook. By explaining the opportunities that mobile offers retailers across every channel, this eBook will help you create a strategy to maximize your m-commerce revenue.

    The data in the Retailer's Guide to Mobile outlines how to:

    • Maximize multichannel revenues
    • Create the best mobile experience possible
    • Improve sales conversions
    • And more

    Download the eBook now!