Resource Library

Resource Library

11 Item(s)

  • Presented by: Knotice

    Making Sense of Mobile Marketing is a must read for anyone beginning to explore mobile marketing or looking for important information to make their current mobile efforts more meaningful to end users and more measurable for the bottom line.

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    White Paper
    Date: December, 2012

    Making Sense of Mobile Marketing is a must read for anyone beginning to explore mobile marketing or looking for important information to make their current mobile efforts more meaningful to end users and more measurable for the bottom line.

    Author Bryce Marshall, Knotice’s Director of Strategic Services, is internationally recognized for his insight on mobile marketing. Submit the form on the right to download the white paper now and learn how to build and execute a winning mobile marketing strategy

  • Presented by: Bronto Software Inc.

    All online retailers experience shopping cart abandonment. In fact, with rates averaging between 60-70%, marketers know that the majority of shoppers who start the checkout process will leave before completing it.

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    White Paper
    Date: December, 2012

    All online retailers experience shopping cart abandonment. In fact, with rates averaging between 60-70%, marketers know that the majority of shoppers who start the checkout process will leave before completing it.

    Those departing shoppers represent a significant amount of revenue. To recapture as much of that revenue as possible, you need to be aware of reasons for abandonment and the top strategies for bringing those shoppers back.

    For this white paper, we examined the carting experience and follow-up email strategies of 100 retailers.  You'll discover:

    • Top reasons shoppers abandon online purchases
    • Analysis of post-abandonment email strategies
    • Recommendations for maximizing conversions

    "From Abandon to Conversion: Why Shoppers Abandon Carts and What Merchants Can Do About It."

  • Presented by: Adobe

    Get the scoop on what your mobile consumers want most.

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    Special Report
    Date: December, 2012

    The proliferation of mobile devices and tablets continues to rise, making it more important than ever for you to make mobile part of your ongoing, long-term business initiatives. To help in this effort, Adobe has released the results of their survey of over 1,200 mobile users and their insights into what devices they use, how they interact with websites and apps, and what they want most out of their mobile experiences across five different industries: Consumer Products, Consumer Electronics, Financial Services, Travel Services, and Media & Entertainment.

  • Presented by: SAS Institute Inc.

    Whether in-store or online, today’s retail scene is very different than even five years ago. Harvard Business Review contributors share how retailers must evolve in order to thrive in the years ahead.

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    White Paper
    Date: February, 2012

    Inventory, customer experience, pricing, market share – these are questions faced by every retailer, from mom-and-pop shops to multinational mega-chains. What separates the best from the rest (and the defunct) lies in both innovation and common sense, according to this Harvard Business Review Insight Center Report.

    In this collection of essays plus a webinar summary, learn about:

    • Emerging truths in digital retailing, brand marketing, behavioral insights and customer loyalty.
    • How market leaders turn new challenges into new advantages.
    • The unconventional attitudes of retailers across various categories, including electronics, apparel/shoes and grocery.

  • Presented by: Digital River

    The rapidly growing economies of the BRIC countries (Brazil, Russia, India, and China) offer online merchants incredible growth potential.

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    White Paper
    Date: December, 2012

    The rapidly growing economies of the BRIC countries (Brazil, Russia, India, and China) offer online merchants incredible growth potential. As each customer base has its own purchasing preferences, e-merchants must develop specific local payment plans if they want to succeed in these soon-to-be top markets.

    The purpose of this whitepaper is to:

    • Provide an overview of the current state of the e-commerce market in each of the BRIC countries
    • Identify preferred local payment methods in the BRIC countries
    • Highlight key facts and figures for the local e-payments landscape

  • Presented by: Mineful

    See Why Mineful is the Most Powerful Customer Retention Tool

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    Product Demos
    Date: December, 2012

    See Why Mineful is the Most Powerful Customer Retention Tool

    • Free 30-Day Trial
    • Detects purchase pattern changes
    • Triggered emails
    • Easy integration with shopping cart software
    • User behavior dashboards
    • Latest technology, built by PhDs

    Contact us for an online demo or try Mineful's customer retention tool for free.

  • Presented by: ExactTarget

    Let’s face it—your brand is being discussed on the real-time web through hundreds and thousands of real-time email, mobile, social, and website messages a second.

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    Product Demos
    Date: December, 2012

    Let’s face it—your brand is being discussed on the real-time web through hundreds and thousands of real-time email, mobile, social, and website messages a second. As a result, your brand is the sum of those conversations, and it’s not enough to remain idle or stand by.

    It’s time to get real when it comes to your marketing, and in order to do so, you need real-time data. ExactTarget’s new brief, Real-Time Marketing: Data is the New Creative of the Real-Time Web, will turn the challenges of the real-time web into real-smart marketing opportunities with key insights from industry experts.  

    Inside the Brief:

    • Explore how data has replaced creative over time
    • Understand the types of customer data and insights available to modern marketers
    • Learn how to use real-time data to join and manage real-time conversations

  • Presented by: Internet Retailer

    Recognizing that the IRCE 2013 agenda is pretty overwhelming, the editors of Internet Retailer have identified 10 sessions that you won't want to miss.

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    Special Report
    Date: May, 2013

    You've got questions, IRCE 2013 has answers

    Think about the hottest topics in e-commerce: How do stores leverage their online assets? How to profit from the new paid Google Shopping program? How do I choose a new e-commerce platform? What are the best ways to serve consumers shopping by smartphones and tablets, and reach shoppers via social networks? All these and more will be addressed by the 200-plus speakers presenting at the 100-plus sessions at IRCE 2013 in Chicago, June 4-7. Recognizing that the agenda is pretty overwhelming, the editors of Internet Retailer have identified 10 sessions that you won't want to miss.

  • Presented by: Adobe

    Discover new insights into the beliefs of consumers and professional marketers.

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    Case Study
    Date: October, 2012

    As society becomes more engrossed in the digital space and our culture becomes more involved in social media, the way we advertise is changing as well as the way consumers view advertising. Adobe conducted a study on how consumers view advertisements and the marketers behind the advertisements.  "Click Here: The State of Online Advertising," highlights how marketers are missing a powerful opportunity to engage with consumers and build their brands online.

  • Presented by: SAS Institute Inc.

    Right item, right price, right location. That combination is the holy grail for every retailer. If it has been elusive in the past, it is no longer, thanks to High-Performance Retailing.

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    White Paper
    Date: February, 2012

    High-Performance Retailing (HPR) takes traditional retailing challenges, such as pricing, inventory and markdowns, and provides unprecedented insights on a SKU-by-SKU, aisle-by-aisle level. Expand the precise, fast and efficient analysis to a regional or national scale, and discover how HPR can boost your company’s bottom line.

    In this white paper, learn about the eight benefits of implementing HPR and how it can:

    • Respond to your customers’ local and seasonal merchandise demands.
    • Maximize retail spaces with the right product mix.
    • Implement new plans that address specific store needs – with amazing speed.

  • Presented by: WGSN

    Learn about key marketing tactics and technologies and see how other internet retailers are using email newsletters to drive conversion.

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    Special Report
    Date: March, 2013

    Email newsletters are securing their place as a strong communications channel for retailers, offering high conversion rates. Over the past couple of years marketing conversations have been dominated by talk of social media and mobile optimization, but when it comes to measurable sales conversion, email marketing continues to reap the highest rewards for retailers.

    Learn about key marketing tactics and technologies and see how other internet retailers are using email newsletters to drive conversion.

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