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Resource Library

Resource Library

15 Item(s)

  • Presented by: Bigcommerce

    Download this handy infographic and learn why retailers are making the switch, the latest trends, and tips to get started.

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    Infographic
    Date: August, 2014

    Download this handy infographic and learn why retailers are making the switch, the latest trends, and tips to get started:

    – How retailers are investing in ecommerce technology
    – Common challenges retailers face when making the switch
    – The upside of change and how it impacts both your top line and bottom line results (for the better!)
    – Things to consider when evaluating a new platform

    Simply fill out the form to download your free copy today!

    Sponsored by Bigcommerce

  • Presented by: Fathom

    Are you in Google Shopping yet? Is your feed optimized? The clock is ticking. Our guide shows merchants how the new system is different, how to profit from it, and how to generally maintain excellent feeds.

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    Free Guide
    Date: August, 2014

    Google Shopping trumps its own prior product listing ads (PLAs) for average revenue by 34%.*

    Are you in Google Shopping yet? Is your feed optimized? The clock is ticking. Our guide shows merchants how the new system is different, how to profit from it, and how to generally maintain excellent feeds. You will learn:

    – How inventory feed structures, campaigns and ad groups differ in Google Shopping.
    – 4 tips for building out shopping campaigns.
    – How to optimize data feeds and evaluate feed management platforms.
    – 5 great ways to use custom labels for segmentation.

    Navigate the Great Shopping Search Transition: Google Shopping & Data Feed Optimization

    Sponsored by: Fathom

  • Presented by: Windsor Circle

    Leveraging purchase history data imported by Windsor Circle, evo.com, an outdoor lifestyle retailer, created an automated email series to educate their customers about their newly purchased product.

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    Case Study
    Date: July, 2014

    Case study: Precision Timing

    How evo saw 3.2 Times the Opens and 9.6 Times the Clicks with Automated How-to Guides

    Leveraging purchase history data imported by Windsor Circle, evo.com, an outdoor lifestyle retailer, created an automated email series to educate their customers about their newly purchased product. Download the case study to learn more.

    Download this case study to learn how evo saw average open rates of 58% and average click rates of 25% from their automated how-to guides. Learn how evo:

    – improved customer satisfaction and brand engagement
    – increased trust in their brand
    – lifted repeat sales
    – reduced return rates

    evo sells over 16,000 ski boots a year, making this one of their highest grossing products; however, they were seeing a growing number of returns and exchanges on this particular product. evo attributed this to the difficulties of trying on ski boots at home and create a 3 part how-to series to send to customers who purchase online ski boots.

    Sponsored by Windsor Circle

  • Presented by: Trustpilot

    Discover how you can calculate the ROI of customer reviews and boost your turnover with that knowledge.

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    Free Guide
    Date: May, 2014

    Every marketing technique needs to be able to demonstrate an ROI, including customer review platforms.

    Download your free copy of How to prove ROI from online reviews to discover:

    • How customer reviews reduce your customer support burdens
    • How customer reviews can improve your social marketing relevance
    • How to calculate the true value of your efforts using customer lifetime value metrics

    Discover how you can calculate the ROI of customer reviews and boost your turnover with that knowledge.

    Sponsored by: Trustpilot

  • Presented by: ROI Revolution

    Download this free report today, give it a quick read, and grow your revenue and profit from the newly revised Google Shopping campaigns.

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    Industry Reports
    Date: May, 2014

    Google Shopping has just undergone a major overhaul in AdWords.

    Upgrading isn't optional. By August 2014, all existing Product Listing Ad campaigns will be forced into this updated structure.

    These new Google Shopping campaigns demand a new level of optimization.

    Read this special report to discover:

    – Which key metrics about your competitors' performance are now accessible.
    (and how to keep this peephole from disappearing!)
    – How to avoid the fresh pitfall of overzealous optimization.
    – The new exhaustively detailed performance data hidden away in an unobvious location.
    (and when to use it.)
    – A simple upgrade plan to keep from losing sales during the forced campaign transition.

    Download this free report today, give it a quick read, and grow your revenue and profit from the newly revised Google Shopping campaigns.

    Sponsored by: ROI Revolution

  • Presented by: DynamicAction

    The results of an early 2014 Internet Retailer survey of 165 retail executives suggest that while they have lots of data, they can't use it effectively to make decisions that will increase profits—and that they know it. A big part of the problem is that retailers collect data through a myriad of systems, and that they lack the means to quickly establish relationships between data sets and draw meaningful conclusions.

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    IR Thought Leadership
    Date: April, 2014

    What a siloed retail organization means to your bottom line

    Online retailers have lots of data ... but can they use it effectively to make decisions that will increase profits.

    The results of an early 2014 Internet Retailer survey of 165 retail executives suggest they can't today—and that they know it. A big part of the problem is that retailers collect data through a myriad of systems, and that they lack the means to quickly establish relationships between data sets and draw meaningful conclusions.

    These results and special survey report reflect the reality that too often retailers can only peer into the information collected by one department at a time.

    Sponsored by: DynamicAction

  • Presented by: Windsor Circle

    CoffeeForLess was able to make over half a million dollars in six months by leveraging purchase history data imported by Windsor Circle.

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    Case Study
    Date: February, 2014

    CoffeeForLess, an IR500 retailer, adopted Windsor Circle's software and services to help increase brand awareness and loyalty through automated lifecycle marketing, with the ultimate goal of getting more customers to their third purchase, a critical retention metric. CoffeeForLess was able to make over half a million dollars in six months by leveraging purchase history data imported by Windsor Circle. Check out this brand new case study to learn more.

    Download this free 6-page case study and learn:

    – Which data drove 66% more opens and 125% more clicks
    – How to use order data to automate replenishment campaigns
    – How to ID and save your churning customers
    – More about the data-driven customer life cycle

    Click below to download this free case study featuring CoffeeForLess.

    Sponsored by: Windsor Circle

  • Presented by: Listrak

    One of the hottest trends right now is to use product recommendations on site and to carry the content through to email campaigns. When done correctly, product recommendations will increase AOV and drive additional revenue.

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    Webinar
    Date: March, 2014

    One of the hottest trends right now is to use product recommendations on site and to carry the content through to email campaigns. When done correctly, product recommendations will increase AOV and drive additional revenue. Watch as Ross Kramer, CEO of Listrak, discusses how you can easily implement product recommendations into your campaigns and use them to make each campaign and interaction more personal and impactful.

    You'll learn:

    – The importance of creating a personal and consistent experience for your customers across multiple channels
    – How you can use these tactics to create additional email alerts that keep customers engaged and buying from you
    – The results of two recent reports we conducted regarding the use of recommended merchandise in email campaigns

    Watch webcast

    Sponsored by: Listrak

  • Presented by: Sumall

    Social media can be like navigating a labyrinth of retweets, likes, and pins, innocently wandering from friends’ wedding photos to sepia-filtered shots of puppies until you find yourself pinning peanut butter cheesecake recipes into the early morning hours wondering how it came to this. But once you’ve snapped out of your daze, you’ll see that maintaining your business’s presence on social media is an awesome way to directly interact with customers, potential leads, and fans.

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    White Paper
    Date: October, 2013

    Social media can be like navigating a labyrinth of retweets, likes, and pins, innocently wandering from friends’ wedding photos to sepia-filtered shots of puppies until you find yourself pinning peanut butter cheesecake recipes into the early morning hours wondering how it came to this. But once you’ve snapped out of your daze, you’ll see that maintaining your business’s presence on social media is an awesome way to directly interact with customers, potential leads, and fans.

    The SumAll blog is a reservoir of information on everything from e-commerce trends to website design in the form of quick step-by-step guides on how to gain a Twitter following as well as in-depth editorials on the state of big data. Social media has and continues to be the most coveted subject as small and enterprise businesses alike realize that platforms like Twitter and Instagram are integral in maintaining an effective marketing strategy.

    How Not to Suck at Social Media Marketing is our curated collection of 11 social media marketing stories from our blog to help you use social smarter.

    Sponsored by: SumAll

  • Presented by: Sumall

    As marketers, we often focus our attention on attracting new customers while neglecting the needs of our most valuable demographic. Returning customers may have the lowest acquisition costs but help us to build and sustain the highest profits.

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    White Paper
    Date: October, 2013

    We all do a million things to grow our business, but have you ever stopped to think about the true value of some of your best customers?

    As marketers, we often focus our attention on attracting new customers while neglecting the needs of our most valuable demographic. Returning customers may have the lowest acquisition costs but help us to build and sustain the highest profits.

    Lifetime Value, or LTV, is an assessment of how often customers return and how much they spend. Businesses can use LTV to derive the value of their company and to determine the amount that is available to spend on acquiring customers. This paper will provide insights and statistics on why LTV is regarded as the guidepost for most businesses as well as provide ways you can find out who your returning customers are and how to keep that number up.

    Sponsored by: SumAll

  • Presented by: MyBuys

    Gain new insights from the etailing group’s 2013 consumer research – “How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior.”

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    Free Guide
    Date: September, 2013

    Do you understand the latest trends in consumer attitudes towards personalization and their omni-channel purchasing behavior?

    Gain new insights from 2013 consumer research conducted by MyBuys and the etailing group – “How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior.”

    In this ebook, which details the results from primary research involving more than 1,100 consumers, you’ll get all the facts, figures and conclusions and learn:

    - How consumer expectations of personalized shopping experiences are increasing
    - How customer-centric marketing impacts purchase intent
    - What marketers can do to neutralize the key factors contributing to site and cart abandonment
    - What consumers tell us about why they do purchase and do not purchase
    - What consumers do next when they do not purchase
    - Consumer willingness to share data to improve their shopping experience

    Sponsored by: MyBuys

  • Presented by: Avalara

    If passed, businesses not currently required to collect sales tax nationally will have to. Even if it doesn’t pass, states are finding ways to extend Nexus and are collecting aggressively.

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    Webinar
    Date: September, 2013

    The Marketplace Fairness Act of 2013

    If passed, businesses not currently required to collect sales tax nationally will have to.  Even if it doesn’t pass, states are finding ways to extend Nexus and are collecting aggressively.

    Download this webinar to learn about:

    - The Marketplace Fariness Act
    - State sales tax initiatives
    - How automation keeps you ahead of the changes

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Holiday Readiness from the August 2013 issue of IR magazine. Featuring SaddleCreek, and NetElixir.

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    IR Special Reports
    Date: August, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Holiday Readiness from the August 2013 issue of IR magazine. Featuring SaddleCreek, and NetElixir.

  • Presented by: RJMetrics

    Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy. Download this white paper to learn how to properly measure your digital marketing activities.

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    White Paper
    Date: July, 2013

    Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy. 

    Download this white paper to learn how to properly measure your digital marketing activities.

    You will learn:

    - Why your numbers aren't giving you the whole picture
    - How important it is to include repeat purchase rate and customer lifetime value in your ROI numbers
    - What gives you the best return on your marketing dollars

    Calculating your ROI on marketing campaigns is great, but not that helpful if you aren't using the right numbers. Understanding the effectiveness of digital marketing channels and campaigns is critical for creating a fast-growing online store. Profitable, scalable marketing is every marketer’s dream.

    Sponsored by: RJMetrics

  • Presented by: SAS Institute Inc.

    Right item, right price, right location. That combination is the holy grail for every retailer. If it has been elusive in the past, it is no longer, thanks to High-Performance Retailing.

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    White Paper
    Date: February, 2012

    High-Performance Retailing (HPR) takes traditional retailing challenges, such as pricing, inventory and markdowns, and provides unprecedented insights on a SKU-by-SKU, aisle-by-aisle level. Expand the precise, fast and efficient analysis to a regional or national scale, and discover how HPR can boost your company’s bottom line.

    In this white paper, learn about the eight benefits of implementing HPR and how it can:

    • Respond to your customers’ local and seasonal merchandise demands.
    • Maximize retail spaces with the right product mix.
    • Implement new plans that address specific store needs – with amazing speed.