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Resource Library

Resource Library

27 Item(s)

  • Presented by: Neustar

    Gain actionable insights to optimize your media planning with Neustar’s 2013 Global Media Intelligence Report.

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    Industry Reports
    Date: February, 2014

    The Neustar 2013 Global Media Intelligence Report delivers authoritative performance data vital to agencies and advertisers alike. Learn the industry's latest on:

    – How digital channels compare for cost, reach, quality of users, and upper-funnel contributions to conversions
    – Performance trends and results for mobile campaigns and video networks
    – How online ads influence online and offline conversions – including which channels are most effective

    Download the 2013 Global Media Intelligence Report today!

    Sponsored by: Neustar

  • Presented by: Fathom

    Make sure you are capturing your fair share today … and tomorrow! Learn about retail email content and sending strategies.

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    White Paper
    Date: March, 2014

    Forrester projects that the e-commerce market as a whole will increase to $279 billion in 2015.

    Make sure you are capturing your fair share today … and tomorrow! Learn about retail email content and sending strategies for:

    – The “welcome” series
    – The “cart abandonment” series
    – Product reviews
    – The “reengagement” series

    4 Automated Campaigns that Every Online Retailer Should Use: Download now

    Sponsored by: Fathom

  • Presented by: Windsor Circle

    Leveraging purchase history data imported by Windsor Circle, evo.com, an outdoor lifestyle retailer, created an automated email series to educate their customers about their newly purchased product.

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    Case Study
    Date: July, 2014

    Case study: Precision Timing

    How evo saw 3.2 Times the Opens and 9.6 Times the Clicks with Automated How-to Guides

    Leveraging purchase history data imported by Windsor Circle, evo.com, an outdoor lifestyle retailer, created an automated email series to educate their customers about their newly purchased product. Download the case study to learn more.

    Download this case study to learn how evo saw average open rates of 58% and average click rates of 25% from their automated how-to guides. Learn how evo:

    – improved customer satisfaction and brand engagement
    – increased trust in their brand
    – lifted repeat sales
    – reduced return rates

    evo sells over 16,000 ski boots a year, making this one of their highest grossing products; however, they were seeing a growing number of returns and exchanges on this particular product. evo attributed this to the difficulties of trying on ski boots at home and create a 3 part how-to series to send to customers who purchase online ski boots.

    Sponsored by Windsor Circle

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on E-Mail Marketing from the August 2013 issue of IR magazine. Featuring Responsys, Listrak, Bronto, and CQuotient.

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    IR Special Reports
    Date: August, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on E-Mail Marketing from the August 2013 issue of IR magazine. Featuring Responsys, Listrak, Bronto, and CQuotient.

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Holiday Readiness from the August 2013 issue of IR magazine. Featuring SaddleCreek, and NetElixir.

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    IR Special Reports
    Date: August, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Holiday Readiness from the August 2013 issue of IR magazine. Featuring SaddleCreek, and NetElixir.

  • Presented by: Bronto

    Are you ready for the tablet-tapping, inbox-stuffing 2013 holiday season? This webinar will give you the data and roadmap to help drive your planning decisions and set you up for a revenue-filled holiday season.

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    Webinar
    Date: August, 2013

    Hear that? It's the holiday season sneaking up on you! With 28% of brands launching their holiday campaigns on or before October 1st, now is the time to get your plan together! Advanced planning can position you and your team for more revenue with less stress.

    Join this webinar to learn:

    - What you need to know to avoid holiday chaos

    - Which promotions will stand out in the overstuffed holiday inbox

    - How to prepare for the unexpected: delivery issues, poor performance and mistakes

    Are you ready for the tablet-tapping, inbox-stuffing 2013 holiday season? This webinar will give you the data and roadmap to help drive your planning decisions and set you up for a revenue-filled holiday season.

  • Presented by: Avalara

    If passed, businesses not currently required to collect sales tax nationally will have to. Even if it doesn’t pass, states are finding ways to extend Nexus and are collecting aggressively.

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    Webinar
    Date: September, 2013

    The Marketplace Fairness Act of 2013

    If passed, businesses not currently required to collect sales tax nationally will have to.  Even if it doesn’t pass, states are finding ways to extend Nexus and are collecting aggressively.

    Download this webinar to learn about:

    - The Marketplace Fariness Act
    - State sales tax initiatives
    - How automation keeps you ahead of the changes

  • Presented by: Listrak

    Last year, particularly in the fourth quarter, saw a noticeable shift in consumer shopping behaviors. Online sales soared 14% over 2011, reaching $289 billion, and mobile sales drove 11% of the record-setting holiday season.

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    White Paper
    Date: August, 2013

    Last year, particularly in the fourth quarter, saw a noticeable shift in consumer shopping behaviors. Online sales soared 14% over 2011, reaching $289 billion, and mobile sales drove 11% of the record-setting holiday season. In fact, online sales are growing seven times greater than offline retail, with mobile accounting for one in every 10 eCommerce dollars spent.  

    mCommerce is making an impact, and marketers are adapting new best practices to ensure they reach customers across multiple channels. MarketingSherpa found that 58% of email marketers are developing new strategies for mobile smartphones and tablets.

    You only have one chance to make an impression on your customers and every click counts. As you prepare for the holidays it is imperative that you not only think about the inbox but also the device. Responsive email design allows you to create mobile-friendly emails that look great no matter where they’re opened.  It will help you improve engagement and interaction as it greatly enhances usability.

    Sponsored by Listrak

  • Presented by: Riversand

    As demands on data grow, retailers must manage data more effectively or fall behind.

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    Case Study
    Date: May, 2013

    Product data must be accurate and uniform today, as consumers research and shop in so many ways. A shopper who sees a product advertised for $399 on a comparison shopping site won’t be happy to click through to the retailer’s site to find the item priced at $499. Keeping data accurate and consistent is increasingly important as retailers sell through many channels, including bricks-and-mortar stores, web sites, call centers, mobile sites and apps and online marketplaces. This case study shows how one retailer benefited from improving the way it handles product data.

    Sponsored by: Riversand

  • Presented by: Internet Retailer

    Online purchases by Chinese consumers in 2013 exceeded those of U.S. consumers. That makes China the world's biggest e-commerce market.

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    IR Thought Leadership
    Date: May, 2014

    Online purchases by Chinese consumers in 2013 exceeded those of U.S. consumers. That makes China the world's biggest e-commerce market. The big story line: China's explosive e-commerce growth is spawning big Chinese companies that are not content to stay in China.

    In this special report, Internet Retailer looks at three aspects of China ecommerce explosion. Part I examines the growth of the Chinese e-commerce market and its biggest players. Part II looks at how Western brands and retailers are entering China, the obstacles they're encountering and how they're responding. And Part III describes the steps Chinese e-commerce companies are taking to expand internationally.

    Report sponsored by Hybris Software

  • Presented by: MyBuys

    Gain new insights from the etailing group’s 2013 consumer research – “How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior.”

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    Free Guide
    Date: September, 2013

    Do you understand the latest trends in consumer attitudes towards personalization and their omni-channel purchasing behavior?

    Gain new insights from 2013 consumer research conducted by MyBuys and the etailing group – “How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior.”

    In this ebook, which details the results from primary research involving more than 1,100 consumers, you’ll get all the facts, figures and conclusions and learn:

    - How consumer expectations of personalized shopping experiences are increasing
    - How customer-centric marketing impacts purchase intent
    - What marketers can do to neutralize the key factors contributing to site and cart abandonment
    - What consumers tell us about why they do purchase and do not purchase
    - What consumers do next when they do not purchase
    - Consumer willingness to share data to improve their shopping experience

    Sponsored by: MyBuys

  • Presented by: AT&T

    Your users expect a feature-rich, multi-media online experience...and that's what you should give them. Building your online presence on a robust, flexible platform can offer you the scalability you need and the change management Internet-speed markets demand.

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    Case Study
    Date: June, 2013

    Your users expect a feature-rich, multi-media online experience... and that's what you should give them. Building your online presence on a robust, flexible platform can offer you the scalability you need and the change management Internet-speed markets demand.

    In this eBook the editors of Internet Retailer discuss how online retailers are creating and managing an optimal e-commerce presence. In this exclusive eBook, you'll learn various ways companies like yours are:

    • Improving online experiences
    • Increasing customer retention
    • Growing online sales

    Sign up to download it now or learn more about AT&T eCommerce solutions.

    Sponsored by: AT&T

  • Presented by: WGSN

    Learn about key marketing tactics and technologies and see how other internet retailers are using email newsletters to drive conversion.

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    Industry Reports
    Date: March, 2013

    Email newsletters are securing their place as a strong communications channel for retailers, offering high conversion rates. Over the past couple of years marketing conversations have been dominated by talk of social media and mobile optimization, but when it comes to measurable sales conversion, email marketing continues to reap the highest rewards for retailers.

    Learn about key marketing tactics and technologies and see how other internet retailers are using email newsletters to drive conversion.

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Global E-Commerce from the February 2013 issue of IR magazine. Featuring MelissaData, TransExpress, and Hermes.

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    IR Special Reports
    Date: February, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Global E-Commerce from the February 2013 issue of IR magazine. Featuring MelissaData, TransExpress, and Hermes.

  • Presented by: SAS Institute Inc.

    Right item, right price, right location. That combination is the holy grail for every retailer. If it has been elusive in the past, it is no longer, thanks to High-Performance Retailing.

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    White Paper
    Date: February, 2012

    High-Performance Retailing (HPR) takes traditional retailing challenges, such as pricing, inventory and markdowns, and provides unprecedented insights on a SKU-by-SKU, aisle-by-aisle level. Expand the precise, fast and efficient analysis to a regional or national scale, and discover how HPR can boost your company’s bottom line.

    In this white paper, learn about the eight benefits of implementing HPR and how it can:

    • Respond to your customers’ local and seasonal merchandise demands.
    • Maximize retail spaces with the right product mix.
    • Implement new plans that address specific store needs – with amazing speed.

  • Presented by: Silverpop

    In this webinar we will address some simple things you can do to maximize the revenue of your Holiday Email program, even with just a few weeks left until Black Friday.

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    Webinar
    Date: September, 2013

    Holiday Email Marketing:
    Last Minute Tips to Maximize Revenue

    Specifically, areas Loren McDonald covered in this Webinar included the following:

    - Developing a holiday-specific welcome program
    - Establishing your segmentation and frequency approach
    - Adding shipping and return policy information
    - Beyond promotions, using content and personality
    - Offering opt-down or snooze options
    - Creating post-purchase upsell/cross-sell programs
    - Honing post-holiday programs
    - And more…

    Click the link to access the archived version of this webinar:

    https://www3.gotomeeting.com/register/179421886

  • Presented by: Sumall

    Social media can be like navigating a labyrinth of retweets, likes, and pins, innocently wandering from friends’ wedding photos to sepia-filtered shots of puppies until you find yourself pinning peanut butter cheesecake recipes into the early morning hours wondering how it came to this. But once you’ve snapped out of your daze, you’ll see that maintaining your business’s presence on social media is an awesome way to directly interact with customers, potential leads, and fans.

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    White Paper
    Date: October, 2013

    Social media can be like navigating a labyrinth of retweets, likes, and pins, innocently wandering from friends’ wedding photos to sepia-filtered shots of puppies until you find yourself pinning peanut butter cheesecake recipes into the early morning hours wondering how it came to this. But once you’ve snapped out of your daze, you’ll see that maintaining your business’s presence on social media is an awesome way to directly interact with customers, potential leads, and fans.

    The SumAll blog is a reservoir of information on everything from e-commerce trends to website design in the form of quick step-by-step guides on how to gain a Twitter following as well as in-depth editorials on the state of big data. Social media has and continues to be the most coveted subject as small and enterprise businesses alike realize that platforms like Twitter and Instagram are integral in maintaining an effective marketing strategy.

    How Not to Suck at Social Media Marketing is our curated collection of 11 social media marketing stories from our blog to help you use social smarter.

    Sponsored by: SumAll

  • Presented by: Listrak

    One of the hottest trends right now is to use product recommendations on site and to carry the content through to email campaigns. When done correctly, product recommendations will increase AOV and drive additional revenue.

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    Webinar
    Date: March, 2014

    One of the hottest trends right now is to use product recommendations on site and to carry the content through to email campaigns. When done correctly, product recommendations will increase AOV and drive additional revenue. Watch as Ross Kramer, CEO of Listrak, discusses how you can easily implement product recommendations into your campaigns and use them to make each campaign and interaction more personal and impactful.

    You'll learn:

    – The importance of creating a personal and consistent experience for your customers across multiple channels
    – How you can use these tactics to create additional email alerts that keep customers engaged and buying from you
    – The results of two recent reports we conducted regarding the use of recommended merchandise in email campaigns

    Watch webcast

    Sponsored by: Listrak

  • Presented by: Windsor Circle

    CoffeeForLess was able to make over half a million dollars in six months by leveraging purchase history data imported by Windsor Circle.

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    Case Study
    Date: February, 2014

    CoffeeForLess, an IR500 retailer, adopted Windsor Circle's software and services to help increase brand awareness and loyalty through automated lifecycle marketing, with the ultimate goal of getting more customers to their third purchase, a critical retention metric. CoffeeForLess was able to make over half a million dollars in six months by leveraging purchase history data imported by Windsor Circle. Check out this brand new case study to learn more.

    Download this free 6-page case study and learn:

    – Which data drove 66% more opens and 125% more clicks
    – How to use order data to automate replenishment campaigns
    – How to ID and save your churning customers
    – More about the data-driven customer life cycle

    Click below to download this free case study featuring CoffeeForLess.

    Sponsored by: Windsor Circle

  • Presented by: Trustpilot

    Discover how you can calculate the ROI of customer reviews and boost your turnover with that knowledge.

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    Free Guide
    Date: May, 2014

    Every marketing technique needs to be able to demonstrate an ROI, including customer review platforms.

    Download your free copy of How to prove ROI from online reviews to discover:

    • How customer reviews reduce your customer support burdens
    • How customer reviews can improve your social marketing relevance
    • How to calculate the true value of your efforts using customer lifetime value metrics

    Discover how you can calculate the ROI of customer reviews and boost your turnover with that knowledge.

    Sponsored by: Trustpilot

  • Presented by: Internet Retailer

    More than half of the largest North American retailers as measured by their 2012 web sales ship orders to consumers outside the United States, and even more are looking to tap into international e-commerce growth markets like Asia-Pacific and Latin America.

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    IR Special Reports
    Date: January, 2014

    Go global, but be prepared to verify

    E-retailers must make sure they’ve got the basics in hand before they chase global sales.

    More than half of the largest North American retailers as measured by their 2012 web sales ship orders to consumers outside the United States, and even more are looking to tap into international e-commerce growth markets like Asia-Pacific and Latin America.

    But there’s more to selling online internationally than setting up a web site. Retailers need to make sure their orders get delivered to the customer, and that’s not always
    easy, especially in emerging markets where the delivery infrastructure can be underdeveloped.

    This Special Report sponsored by Melissa Data

  • Presented by: Internet Retailer

    Taking a personalized approach to e-mail messages eliminates the one-size-fits-all perception most consumers may have of e-mail and engages them on a deeper level. The payoff is higher open rates, more click-throughs and increased conversions.

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    IR Special Reports
    Date: March, 2014

    To increase opens and conversions, tailor e-mail messages to be more personal and easy to act on.

    E-mail is one of the most effective tools retailers have. But crafting an effective e-mail campaign that cuts through the growing clutter in consumers’ inboxes requires more than timely messages with the right content.

    Today’s successful e-mail marketers speak to consumers in a personal, customer-focused way, just like an in-store sales representative.

    Taking a personalized approach to e-mail messages eliminates the one-size-fits-all perception most consumers may have of e-mail and engages them on a deeper level. The payoff is higher open rates, more click-throughs and increased conversions.

    Download the full report for FREE by filling out the form to the right.

    This Special Report sponsored by Bronto, dotMialer, and Experian.

  • Presented by: DynamicAction

    The results of an early 2014 Internet Retailer survey of 165 retail executives suggest that while they have lots of data, they can't use it effectively to make decisions that will increase profits—and that they know it. A big part of the problem is that retailers collect data through a myriad of systems, and that they lack the means to quickly establish relationships between data sets and draw meaningful conclusions.

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    IR Thought Leadership
    Date: April, 2014

    What a siloed retail organization means to your bottom line

    Online retailers have lots of data ... but can they use it effectively to make decisions that will increase profits.

    The results of an early 2014 Internet Retailer survey of 165 retail executives suggest they can't today—and that they know it. A big part of the problem is that retailers collect data through a myriad of systems, and that they lack the means to quickly establish relationships between data sets and draw meaningful conclusions.

    These results and special survey report reflect the reality that too often retailers can only peer into the information collected by one department at a time.

    Sponsored by: DynamicAction

  • Presented by: SAS Institute Inc.

    Whether in-store or online, today’s retail scene is very different than even five years ago. Harvard Business Review contributors share how retailers must evolve in order to thrive in the years ahead.

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    White Paper
    Date: February, 2012

    Inventory, customer experience, pricing, market share – these are questions faced by every retailer, from mom-and-pop shops to multinational mega-chains. What separates the best from the rest (and the defunct) lies in both innovation and common sense, according to this Harvard Business Review Insight Center Report.

    In this collection of essays plus a webinar summary, learn about:

    • Emerging truths in digital retailing, brand marketing, behavioral insights and customer loyalty.
    • How market leaders turn new challenges into new advantages.
    • The unconventional attitudes of retailers across various categories, including electronics, apparel/shoes and grocery.

    Sponsored by: SAS

  • Presented by: Internet Retailer

    Recognizing that the IRCE 2013 agenda is pretty overwhelming, the editors of Internet Retailer have identified 10 sessions that you won't want to miss.

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    Industry Reports
    Date: May, 2013

    You've got questions, IRCE 2013 has answers

    Think about the hottest topics in e-commerce: How do stores leverage their online assets? How to profit from the new paid Google Shopping program? How do I choose a new e-commerce platform? What are the best ways to serve consumers shopping by smartphones and tablets, and reach shoppers via social networks? All these and more will be addressed by the 200-plus speakers presenting at the 100-plus sessions at IRCE 2013 in Chicago, June 4-7. Recognizing that the agenda is pretty overwhelming, the editors of Internet Retailer have identified 10 sessions that you won't want to miss.

  • Presented by: Sumall

    As marketers, we often focus our attention on attracting new customers while neglecting the needs of our most valuable demographic. Returning customers may have the lowest acquisition costs but help us to build and sustain the highest profits.

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    White Paper
    Date: October, 2013

    We all do a million things to grow our business, but have you ever stopped to think about the true value of some of your best customers?

    As marketers, we often focus our attention on attracting new customers while neglecting the needs of our most valuable demographic. Returning customers may have the lowest acquisition costs but help us to build and sustain the highest profits.

    Lifetime Value, or LTV, is an assessment of how often customers return and how much they spend. Businesses can use LTV to derive the value of their company and to determine the amount that is available to spend on acquiring customers. This paper will provide insights and statistics on why LTV is regarded as the guidepost for most businesses as well as provide ways you can find out who your returning customers are and how to keep that number up.

    Sponsored by: SumAll

  • Presented by: RJMetrics

    Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy. Download this white paper to learn how to properly measure your digital marketing activities.

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    White Paper
    Date: July, 2013

    Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy. 

    Download this white paper to learn how to properly measure your digital marketing activities.

    You will learn:

    - Why your numbers aren't giving you the whole picture
    - How important it is to include repeat purchase rate and customer lifetime value in your ROI numbers
    - What gives you the best return on your marketing dollars

    Calculating your ROI on marketing campaigns is great, but not that helpful if you aren't using the right numbers. Understanding the effectiveness of digital marketing channels and campaigns is critical for creating a fast-growing online store. Profitable, scalable marketing is every marketer’s dream.

    Sponsored by: RJMetrics