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China: The Emerging Global E-commerce Powerhouse

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Online purchases by Chinese consumers in 2013 exceeded those of U.S. consumers. That makes China the world's biggest e-commerce market.

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May2014 Hybris Cover

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  • May2014 Hybris Cover

Product Description

Online purchases by Chinese consumers in 2013 exceeded those of U.S. consumers. That makes China the world's biggest e-commerce market. The big story line: China's explosive e-commerce growth is spawning big Chinese companies that are not content to stay in China.


In this special report, Internet Retailer looks at three aspects of China ecommerce explosion. Part I examines the growth of the Chinese e-commerce market and its biggest players. Part II looks at how Western brands and retailers are entering China, the obstacles they're encountering and how they're responding. And Part III describes the steps Chinese e-commerce companies are taking to expand internationally.


Report sponsored by Hybris Software