Resource Library

Resource Library

10 Item(s)

  • Presented by: Certona

    To provide online retailers with a reliable benchmarking tool and to help them better understand how to measure the success of personalization, the team at Certona has developed this industry-wide reference series.

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    Free Guide
    Date: December, 2012

    To provide online retailers with a reliable benchmarking tool and to help them better understand how to measure the success of personalization, the team at Certona has developed this industry-wide reference series. We discuss specific key performance indicators (KPIs) and the concepts involved in personalization such as demand, average order value, conversion rate, segmentation, non-responders, testing and more.

  • Presented by: Smartling

    Increasingly, localization has become a significant element of long-term, global branding strategies.

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    White Paper
    Date: December, 2012

    Building a Well-Localized Web Experience

    Increasingly, localization has become a significant element of long-term, global branding strategies. For Fortune 500 companies, the driving motivators for translating content are to meet local customer expectations, improve customer service, maintain or increase brand value, reach more customers in markets where they already have a presence, and address local market regulations. Localization requires companies to strike a balance between the preferences of a specific locale, brand identity, and enough return on investment to ensure a sustainable branding effort. Brand managers must understand what true localization is, know the resources available, and leverage those resources to streamline and manage the whole process. These steps will help ensure the company is reaching the target demographic and receiving ample response and return.

  • Presented by: PacNet Services Ltd.

    PacNet Services is your one-stop global payment solution.

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    Free Guide
    Date: December, 2012

    PacNet Services is your one-stop global payment solution. With our help, you can easily accept local forms of payment from around the world:

    • Card Processing
    • Direct Debit Processing
    • Electronic Transfer Collection
    • Check processing
    • Single and Recurring Payment

    With easy integration options, robust data security and worldwide coverage, PacNet offers the payment facilities you need to succeed internationally.

  • Presented by: Wpromote

    In simple, actionable steps, this FREE whitepaper proves that by investing in integrated strategies across these interwoven platforms, your online marketing campaigns can produce results far in excess of the sum of their parts.

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    White Paper
    Date: December, 2012

    In simple, actionable steps, this FREE whitepaper proves that by investing in integrated strategies across these interwoven platforms, your online marketing campaigns can produce results far in excess of the sum of their parts.

    You Will Learn:

    • How integrating Facebook 'Like' and Google '+1' buttons will lower your PPC costs and increase your SEO rankings (and why Google+ matters even if you think it doesn't)
    • Why almost no marketers do SEO and PPC well, and how you can leapfrog them by doing both well
    • Why you are picking all of the wrong keywords to target in SEO
    • How to save massive time and money arriving at the best messaging and creative

    Learn the strategies that the smartest marketers don't want us to share with anyone. They are easy to understand, quickly actionable and backed by real-life examples and data.

  • Presented by: Baynote

    How do your industry peers use metrics to drive bottom-line performance? Lauren Freedman, president of the e-tailing group, recently conducted in-depth interviews with 20 top retailers to find the answers.

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    Webcast
    Date: December, 2012

    How do your industry peers use metrics to drive bottom-line performance? Lauren Freedman, president of the e-tailing group, recently conducted in-depth interviews with 20 top retailers to find the answers. In this webcast, she’ll share insights from this exclusive Baynote-sponsored research along with highlights from the e-tailing group’s 2012 Annual Merchant Survey.

    Prepare to take notes – the doctor is in.

  • Presented by: Translations.com

    In today’s global economy, organizations are increasingly realizing that in order to grow revenue, add new clients, and ensure the long-term success of their operations, it is necessary to focus their web initiatives on a worldwide audience.

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    Product Demos
    Date: December, 2012

    GlobalLink™ OneLink

    Link. Click. Launch.

    In today’s global economy, organizations are increasingly realizing that in order to grow revenue, add new clients, and ensure the long-term success of their operations, it is necessary to focus their web initiatives on a worldwide audience.

  • Presented by: Hermes Europe

    Hermes Europe is the umbrella brand for a multinational group providing full-service supply chain solutions headquartered in Germany.

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    Videos
    Date: December, 2012

    Explore the Hermes World

    Hermes Europe is the umbrella brand for a multinational group providing full-service supply chain solutions headquartered in Germany. The Hermes companies are recognized among the leading businesses in sourcing, transport logistics, fulfilment and distribution of consumer goods.

  • Presented by: Internet Retailer

    E-retailers, eager to capture a bigger piece of a global e-commerce market that exceeded $1 trillion last year according to eMarketer Inc., also must set their sights on search engine optimization.

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    Special Report
    Date: April, 2013

    When online retailers cross international borders and enter new markets, they need to figure out more than just how to ship to new countries offer sales in local currencies and languages. Those e-retailers, eager to capture a bigger piece of a global e-commerce market that exceeded $1 trillion last year according to eMarketer Inc., also must set their sights on search engine optimization.

  • Even if you’re the largest water ski and wakeboard pro shop in the upper Midwest, come football season through spring, you have a lot of down time on your hands.

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    Case Study
    Date: December, 2012

    Even if you’re the largest water ski and wakeboard pro shop in the upper Midwest, come football season through spring, you have a lot of down time on your hands. Such was the dilemma facing Crystal, Minn.-based Midwest Mastercraft, and its online arm, Waterskis.com. With approximately two-thirds of its annual business occurring in a two month to three month window during the summer, the water sports cross-channel retailer sought to supplement its revenues during the other nine months of the year.

  • Presented by: 4-Tell

    4-Tell: Success Stories

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    Case Study
    Date: December, 2012

    We are proud to have a significant impact on our customers’ business. 4-Tell Boost® Recommendations for Web increases conversion and provides a better shopping experience for your customers.

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