Resource Library

Resource Library

2 Item(s)

  • Improving Stategic Analysis to Enrich Future Marketing Campaigns

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    Case Study
    Date: December, 2012

    Challenge: Jack Stack Barbecue wanted to more efficiently collect and analyze marketing information so it could strategically direct continuing marketing efforts.

    Solution: It implemented Data Management Associates’ MACH software system as its process management software.

    Results: The company has the analysis tools it needs to gather the timely strategic and tactical marketing intelligence necessary to measure and plan future marketing efforts.

  • Presented by: Melissa Data

    Undeliverable-as-addressed (UAA) mail costs the average company today more than $3 per mail piece. And mail that doesn’t reach the intended recipient could seriously damage customer relationships.

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    White Paper
    Date: December, 2012

    Undeliverable-as-addressed (UAA) mail costs the average company today more than $3 per mail piece. And mail that doesn’t reach the intended recipient could seriously damage customer relationships. You can reduce and even prevent UAA mail easily and cost-effectively with the use of proper address management practices. Implementing a smart address verification solution is key to building profitable relationships with your customers – and improving your bottom line.

    Download this white paper now and learn:

    • The true cost of UAA mail
    • How to reduce UAA mail using NCOALink™ and other USPS® products
    • How to maintain an accurate contact database
    • And much more…

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