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Resource Library

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  • Presented by: Digital River

    The rapidly growing economies of the BRIC countries (Brazil, Russia, India, and China) offer online merchants incredible growth potential.

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    White Paper
    Date: December, 2012

    The rapidly growing economies of the BRIC countries (Brazil, Russia, India, and China) offer online merchants incredible growth potential. As each customer base has its own purchasing preferences, e-merchants must develop specific local payment plans if they want to succeed in these soon-to-be top markets.

    The purpose of this whitepaper is to:

    • Provide an overview of the current state of the e-commerce market in each of the BRIC countries
    • Identify preferred local payment methods in the BRIC countries
    • Highlight key facts and figures for the local e-payments landscape

  • While many of the goals of this analysis remain consistent with the inaugural version, there are three additional goals which themselves were born from readers of the initial report.

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    White Paper
    Date: December, 2012

    While many of the goals of this analysis remain consistent with the inaugural version, there are three additional goals which themselves were born from readers of the initial report. The original goals remain:

    1. Present benchmarks for a wide variety of live chat operational practices
    2. Uncover implementation differences affecting key live chat operational issues
    3. Test the statistical causality of live chat operational best practices

    The additional goals in this updated version are:

    1. Monitor and report on changes to key benchmarks since the first report
    2. Calculate benchmarks for higher traffic sites
    3. Identify and present benchmarks for elite users of live chat