Resource Library

Resource Library

Items 1 to 50 of 115 total

  • Presented by: RJMetrics

    Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy. Download this white paper to learn how to properly measure your digital marketing activities.

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    White Paper
    Date: July, 2013

    Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy. 

    Download this white paper to learn how to properly measure your digital marketing activities.

    You will learn:

    - Why your numbers aren't giving you the whole picture
    - How important it is to include repeat purchase rate and customer lifetime value in your ROI numbers
    - What gives you the best return on your marketing dollars

    Calculating your ROI on marketing campaigns is great, but not that helpful if you aren't using the right numbers. Understanding the effectiveness of digital marketing channels and campaigns is critical for creating a fast-growing online store. Profitable, scalable marketing is every marketer’s dream.

    Sponsored by: RJMetrics

  • Presented by: Sumall

    As marketers, we often focus our attention on attracting new customers while neglecting the needs of our most valuable demographic. Returning customers may have the lowest acquisition costs but help us to build and sustain the highest profits.

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    White Paper
    Date: October, 2013

    We all do a million things to grow our business, but have you ever stopped to think about the true value of some of your best customers?

    As marketers, we often focus our attention on attracting new customers while neglecting the needs of our most valuable demographic. Returning customers may have the lowest acquisition costs but help us to build and sustain the highest profits.

    Lifetime Value, or LTV, is an assessment of how often customers return and how much they spend. Businesses can use LTV to derive the value of their company and to determine the amount that is available to spend on acquiring customers. This paper will provide insights and statistics on why LTV is regarded as the guidepost for most businesses as well as provide ways you can find out who your returning customers are and how to keep that number up.

    Sponsored by: SumAll

  • Presented by: Insite Software

    A leader in their industry, Thule wanted a B2C experience for their B2B eCommerce customers. After launching on the InsiteCommerce™ Platform, Thule is enjoying higher revenues, higher adoption rates, and happier customers. Listen to their incredible story

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    Videos
    Date: July, 2014

    In this video, Annie Scopel, Director of North American Customer Service at Thule shares their success of implementing InsiteCommerce with Sitecore for Thule products.

    Thule Video Highlights:

    – Doubled user adoption within 2 months in Canada (a new market)
    – Increased sales volume in North America
    – Automated the complex pre-booking order process
    – Decreased customer service calls

    Watch the video to learn more!

    Sponsored by Insite Software

  • Presented by: Monetate

    Don't miss this timely, quick-hitting 30-minute review of the most important lessons from the 2013 holiday season.

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    Webinar
    Date: January, 2014

    The 2013 holiday shopping season may be over for consumers and retailers alike, but the season's victories (great online sales results for Thanksgiving weekend and early December; consumers' growing usage of tablets and smartphones for their shopping) and challenges (a shortened shopping season that required aggressive marketing before Thanksgiving; fulfillment and delivery challenges the week of Christmas) will greatly impact e-retailers' business strategies for this year.

    Sponsored by marketing software acceleration provider Monetate, this 30-minute webinar features special guest Andrew Lipsman, vice president of marketing and insights at comScore, who will provide data on when and how consumers shopped online, including the noticeable shift to weekend shopping. Internet Retailer senior editor Katie Evans will highlight the marketing methods that worked especially well, e-retailers' aggressive pricing strategies and what caused the delivery delays around Christmas. Blair Lyon, Monetate's vice president of marketing, shares highlights from the Ecommerce Quarterly (EQ) analysis of more than 600 million online shopping sessions, including ideas, best practices and benchmark reports used by leading e-commerce web sites. A lively Q&A session follows.

    Don't miss this timely, quick-hitting 30-minute review of the most important lessons from the 2013 holiday season.

    Sponsored by: Monetate

  • Presented by: ID.me

    Learn how Under Armour improved online sales and increased repeat customers with a digital identification verification program by working with ID.me.

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    IR Thought Leadership
    Date: February, 2014

    Under Armour Honors Heroes
    and Sees Double-Digit Affiliate Revenue Growth

    Under Armour, a well-known maker of apparel, shoes and accessories for athletes has long offered active-duty and retired military personnel a 10% discount in its stores. But offering the same discount online wasn’t easy, at least until ID.me came along. “70% of those who have used ID.me credentials at checkout since November 2012 were first-time customers.”

    Learn how Under Armour improved online sales and increased repeat customers with a digital identification verification program from ID.me.

    Case Study sponsored by ID.me

  • Presented by: Jagged Peak

    TotalCommerce™ includes everything a company needs to quickly and cost-effectively launch a fully operational, best practices ecommerce solution in less than 60 days.

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    Videos
    Date: December, 2012

    TotalCommerce™ includes everything a company needs to quickly and cost-effectively launch a fully operational, best practices ecommerce solution in less than 60 days. And that includes everything -- a fully optimized online store(s), order management software, complete IT infrastructure, warehousing and inventory management, same day order fulfillment, back office program management and a broad range of e-marketing services to help ensure your products are priced right and your site is ranking at the top of the search engines to drive qualified store traffic.

  • Presented by: ChannelAdvisor

    With the high number of comparison shopping engines and differing requirements for data feeds, many e-commerce managers find comparison shopping to be a difficult channel to navigate.

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    White Paper
    Date: January, 2013

    Don't Let These Missteps Trip Up Your Strategy

    With the high number of comparison shopping engines and differing requirements for data feeds, many e-commerce managers find comparison shopping to be a difficult channel to navigate.

    This "Top 5 Comparison Shopping Misconceptions" white paper identifies the top 5 mistaken beliefs most retailers have about managing their comparison shopping programs and how the ChannelAdvisor Platform can help rectify these strategy missteps.

    Download this white paper now!

  • Presented by: Internet Retailer

    Recognizing that the IRCE 2013 agenda is pretty overwhelming, the editors of Internet Retailer have identified 10 sessions that you won't want to miss.

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    Industry Reports
    Date: May, 2013

    You've got questions, IRCE 2013 has answers

    Think about the hottest topics in e-commerce: How do stores leverage their online assets? How to profit from the new paid Google Shopping program? How do I choose a new e-commerce platform? What are the best ways to serve consumers shopping by smartphones and tablets, and reach shoppers via social networks? All these and more will be addressed by the 200-plus speakers presenting at the 100-plus sessions at IRCE 2013 in Chicago, June 4-7. Recognizing that the agenda is pretty overwhelming, the editors of Internet Retailer have identified 10 sessions that you won't want to miss.

  • Presented by: WoodWing

    WoodWing is doing a survey on Digital Asset Management (DAM), to gather information from 3 target groups: DAM novices, DAM users, and DAM experts. The questions are meant to give an impression of the level of awareness, user experience, and perception among those three target groups toward DAM.

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    Case Study
    Date: April, 2014

    About WoodWing:

    WoodWing Software, founded in the year 2000, has its headquarters in Zaandam, The Netherlands, and has regional sales offices in Europe, the Americas and Asia Pacific. WoodWing Software develops and markets a premier, cost-efficient multi-channel publishing system, Enterprise, and the next generation digital asset management system, Elvis DAM. WoodWing’s solutions are aimed at magazine, newspaper and book publishers, corporate publishers, agencies and marketing departments to reach their audience.  

    WoodWing Digital Asset Management (DAM) Survey 2014:

    WoodWing is doing a survey on Digital Asset Management (DAM), to gather information from 3 target groups: DAM novices, DAM users, and DAM experts. The questions are meant to give an impression of the level of awareness, user experience, and perception among those three target groups toward DAM. 

    The survey target group is non-discriminate of industry, and is available from those with little to no knowledge of DAM, those who may use it occasionally, and those with professional knowledge of DAM systems.

    The survey is open until April 30th. With partaking in the survey, participants get a chance to win a GoPro HERO3+ Black Edition, worth $399.99.

  • Presented by: MarketingSherpa

    Just Released: The E-commerce Benchmark Study. The largest, most scientifically reliable study conducted on the state of e-commerce marketing. Click on the link below to download your copy.

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    Industry Reports
    Date: June, 2014

    The MarketingSherpa E-commerce Benchmark Study quickly arms you with data you need to make key business decisions and gain budget and resources from business leaders and clients.

    This study was:

    – Conducted with 4,346 e-commerce marketing professionals
    – Comprised of 94 charts including cross-tabulated data on the most successful e-commerce marketing practices
    – Distilled from more than 3,000 hours of research from a range of e-commerce experts, leaders and practitioners

    Download your copy of the study by clicking the button below.

    Presented by: MarketingSherpa

  • Presented by: SAS Institute Inc.

    This paper identifies how retailers can get the most value from mobile. Recommendations include: giving ownership to one executive, elevating pricing transparency, and empowering employees with Wi-Fi. To find out more, download the full report.

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    Industry Reports
    Date: December, 2012

    The paper identifies several strategies that forward-thinking retailers are using to get the most advantage from mobile technology. Recommendations include:

    • Give Clear Ownership — A single executive, tasked with managing and improving the overall customer experience, is vital to pushing mobile programs forward.
    • Make Price Transparency a Priority — Price transparency is real, thanks to Amazon's Price Check and eBay's RedLaser applications; retailers need to embrace the capability.
    • Better Understand a Consumer's Path to Purchase — A consumer's path to purchase often begins outside the store and may traverse several "channels.". Retailers must intersect with consumers at the right moment with the right offers.
    • Connectivity Is a Must — Without some sort of connectivity in the store, retailers can't hope to enhance the store experience with mobile. Employees must have Wi-Fi access to be at least as informed as the consumer.

    To find out more, download the full report.

    Sponsored by: SAS

  • Presented by: SAS Institute Inc.

    Whether in-store or online, today’s retail scene is very different than even five years ago. Harvard Business Review contributors share how retailers must evolve in order to thrive in the years ahead.

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    White Paper
    Date: February, 2012

    Inventory, customer experience, pricing, market share – these are questions faced by every retailer, from mom-and-pop shops to multinational mega-chains. What separates the best from the rest (and the defunct) lies in both innovation and common sense, according to this Harvard Business Review Insight Center Report.

    In this collection of essays plus a webinar summary, learn about:

    • Emerging truths in digital retailing, brand marketing, behavioral insights and customer loyalty.
    • How market leaders turn new challenges into new advantages.
    • The unconventional attitudes of retailers across various categories, including electronics, apparel/shoes and grocery.

    Sponsored by: SAS

  • Presented by: SAS Institute Inc.

    This study examines the importance of using omnichannel customer engagement to gain deeper consumer insight. Also included are an in-depth look at how leading retailers use analytics, as well as a review of business analytics vendors.

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    White Paper
    Date: July, 2013

    The benchmark study includes an in-depth look at how best-in-class retailers use analytics, as well as a review of business analytics software vendors. The authors surveyed senior retail executives and collected secondary research from public and proprietary sources.

    One of the key themes of the study is the extent to which retailers can use analytics insights to drive strategic decisions. Findings reveal that in a time of unprecedented change in retail, brick-and-mortar retail stores must look to omnichannel customer engagement to gain deeper consumer insight. Key findings include:

    -       Retailers' analytics maturity is low. The survey found that 40% of retailers believe they lag behind their competitors in terms of analytics maturity, 40% think they are only at par.

    -       Data management and integration will be a key area of investment. In an effort to increase analytical maturity, retailers will invest in contextual, visual and mobile-friendly delivery of insights.

    -       Retailers' e-commerce/omnichannel function has the highest potential to use analytics strategically.

    -       Usability and access are critical.

    To find out more, download the full report.

  • Presented by: SAS Institute Inc.

    In this custom RIS research report, retailers discuss the major challenges to creating an analytics platform that supports omni-channel merchandising – as well as the competitive advantages.

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    Industry Reports
    Date: November, 2012

    Until a little more than a decade ago, merchandisers only had to deal with physical stores and websites. Then came the shift to online sales and more recently the buzz from mobile and social channels. The proliferation of channels is driven by customers who demand a seamless shopping experience. The impact from these customers is a major disruption in the way merchandisers work – and drives home the point that they need upgraded tools and interactive marketing strategies to compete.

    In this custom RIS research report, retailers discuss the major challenges to creating an analytics platform that supports omni-channel merchandising – as well as the proven advantages.

  • Presented by: LexisNexis

    The annual True Cost of Fraud study conducted by LexisNexis Risk Solutions has helped thousands of retailers stay abreast of the latest risks and solutions related to eCommerce. This year, LexisNexis debuts a study specifically focusing on fraud challenges faced by merchants, financial institutions and consumers in the rapidly expanding mCommerce segment.

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    White Paper
    Date: February, 2014

    The All-New LexisNexis® True Cost of FraudSM Mobile Study

    The annual True Cost of Fraud study conducted by LexisNexis Risk Solutions has helped thousands of retailers stay abreast of the latest risks and solutions related to eCommerce. This year, LexisNexis debuts a study specifically focusing on fraud challenges faced by merchants, financial institutions and consumers in the rapidly expanding mCommerce segment.

    The new study finds that merchants of all sizes are largely unprepared for the fraud that accompanies offering a mobile payment solution such as mPOS, Apps, and other mobile-powered solutions, and are generally unequipped to handle the fraud that invariably accompanies these channels.

    Download the True Cost of Fraud Mobile study to learn about:

    - Key fraud issues affecting the mCommerce space;
    - How the distribution of fraud is shifting across different types of mobile transactions and what it means for your bottom line;
    - How to strengthen your authentication and anti-fraud measures, and;
    - How to reap the benefits of different types of mCommerce while mitigating the efforts of ever more creative fraudsters.

    Download today for all of the insights you need to safely grow your mCommerce channel and protect your revenue.

    Sponsored by: LexisNexis Risk Solutions

  • Presented by: Mobify

    This playbook will give you four strategic methods to increase mobile conversion rates, revenue and customer satisfaction.

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    Industry Reports
    Date: June, 2014

    What's in the ebook?

    This playbook will give you four strategic methods to increase mobile conversion rates, revenue and customer satisfaction.

    Inside, you'll learn the keys to a successful mobile e-commerce strategy in 2014:

    • Integrate mobile into core marketing activities
    • Establish a culture of mobile measurement
    • Optimize design for conversion
    • Integrate tablet commerce into your mobile strategy

    Sponsored by: Mobify

  • Presented by: Mobify

    This guide will give you actionable advice on how to capture your share of this year's holiday spending spree. Inside, you'll find actionable advice to make the most out of the remaining time before Black Friday 2014.

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    Free Guide
    Date: June, 2014

    What's inside?

    This Black Friday, 50% of traffic will be from mobile. Are you ready?

    This guide will give you actionable advice on how to capture your share of this year's holiday spending spree. Inside, you'll find actionable advice to make the most out of the remaining time before Black Friday 2014:

    • How to prioritize different mobile projects before November hits
    • How to boost the performance of your existing mobile presence
    • When to work with a mobile vendor and when to go it alone

    Sponsored by: Mobify

  • Presented by: Neustar

    This Internet Retailer article explains the importance of website load testing to find and fix problems and protect the bottom line. Get web performance and holiday preparation advice from experts as you gear up for your company's most critical revenue season.

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    Industry Reports
    Date: August, 2013

    For online retailers, time is truly money. Just ask any e-retailer whose website has crashed or ground to a halt during back-to-school marketing or the holidays. Downtime or slow performance takes a costly toll in clicks, conversions and revenues, often when you can least afford it. Increasingly, retail and ecommerce companies are seeing a correlation between website performance and revenue performance. With back-to-school selling upon us and the holidays approaching fast, traffic-proofing ecommerce sites is an urgent priority. This Internet Retailer article explains the importance of website load testing to find and fix problems and protect the bottom line. Discover why it's a best practice to take a dual approach, getting baseline data from synthetic website testing and combining it with data about real customer visits. Get web performance and holiday preparation advice from experts as you gear up for your company's most critical revenue season.

    Download the free article to learn:

    - What's at stake: clicks, conversions and online revenues

    - Why retailers do both synthetic and real-user testing

    - How Marketing and IT each have key roles to play

    - The importance of using test results to optimize your site

    Sponsored by Neustar

  • Presented by: Windsor Circle

    Learn how any retailer can increase online sales with data-driven e-mail.

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    Case Study
    Date: January, 2014

    Spangler Candy makes 10 million Dum Dums a day. Millions of consumers enjoy their products, and thousands of businesses order online through SpanglerCandy.com.

    Now, using Windsor Circle to integrate and analyze purchase history data, Spangler Candy was able to win-back lapsed customers with a targeted data-driven email, helping to generate their highest day of online sales ever.

    In this detailed 15-page case study, you'll learn:

    - How Spangler Candy won back churning customers, with 30% open and 9% click rate (2.2 times 2013 list average!)
    - How to thank new customers using order data, get 45%+ open rates and create repeat buyers.
    - Steps to build a loyalty program, starting with an opt-in campaign, ending with full automation.
    - How to maximize holiday revenue with a big spenders campaign and segmented product recommendations.
    - How Spangler Candy is building a customer engagement program using Windsor Circle's 9 Pillars of Retention Automation Framework.

    Windsor Circle connects Spangler Candy's in-house e-commerce platform to its ExactTarget email account. Learn how any retailer can increase online sales with data-driven e-mail.

    Sponsored by: Windsor Circle

  • Presented by: 4-Tell

    4-Tell: Success Stories

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    Case Study
    Date: December, 2012

    We are proud to have a significant impact on our customers’ business. 4-Tell Boost® Recommendations for Web increases conversion and provides a better shopping experience for your customers.

  • Presented by: STOROpack Inc.

    Your product deserves to have the best protective packaging. As a role model, we have symbolically chosen the best developer of perfect protective packaging there is — Mother Nature.

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    Videos
    Date: December, 2012

    Your product deserves to have the best protective packaging. As a role model, we have symbolically chosen the best developer of perfect protective packaging there is — Mother Nature. For millions of years, plants, fruit and animals have been developing brilliant »packaging solutions«. They are perfectly adapted to their surrounding conditions, have continued to develop because of changing circumstances and have improved their protective function. This is exactly what we wish to achieve in the perfect solution for our customers.

  • Presented by: RSA Silver Tail

    Distinguish Between Customers and Criminals Online. Register for this roundtable session and learn first-hand from leading analysts at the Ponemon Institute.

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    Webinar
    Date: December, 2013

    Stay Ahead of Cybercrime – Distinguish Between Customers and Criminals Online

    Register for this roundtable session and learn first-hand from leading analysts at the Ponemon Institute about:

    - The top e-commerce threats to online retailers

    - The economic impact of cybercrime on revenue and brand value

    - The role of behavioral analytics in distinguishing customers from criminals online

    Sponsored by RSA

  • Presented by: DynamicAction

    The results of an early 2014 Internet Retailer survey of 165 retail executives suggest that while they have lots of data, they can't use it effectively to make decisions that will increase profits—and that they know it. A big part of the problem is that retailers collect data through a myriad of systems, and that they lack the means to quickly establish relationships between data sets and draw meaningful conclusions.

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    IR Thought Leadership
    Date: April, 2014

    What a siloed retail organization means to your bottom line

    Online retailers have lots of data ... but can they use it effectively to make decisions that will increase profits.

    The results of an early 2014 Internet Retailer survey of 165 retail executives suggest they can't today—and that they know it. A big part of the problem is that retailers collect data through a myriad of systems, and that they lack the means to quickly establish relationships between data sets and draw meaningful conclusions.

    These results and special survey report reflect the reality that too often retailers can only peer into the information collected by one department at a time.

    Sponsored by: DynamicAction

  • Presented by: Soasta

    Retailers are making their preparations for the busiest online selling season of the year. As the quality advisor to the nation’s top retailers and a Gartner and IDC Cloud Testing Leader, SOASTA wants you to be 100% confident that your retail performance will meet expectations.

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    Webinar
    Date: ,

    Webinar Recorded: August 29th, 2013, at 10:00 a.m. Pacific time/1 p.m. Eastern

    Retailers are making their preparations for the busiest online selling season of the year. As the quality advisor to the nation's top retailers and a Gartner and IDC Cloud Testing Leader, SOASTA wants you to be 100% confident that your retail performance will meet expectations.

    Play this SOASTA recorded webinar to learn about commonly overlooked elements of retail performance plans. And most importantly, how you still have time to make Holiday 2013 a success.

    Sponsored by: SOASTA

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on E-Commerce Platforms from the September 2013 issue of IR magazine. Featuring Amazon, AT&T, and Virid.

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    IR Special Reports
    Date: September, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on E-Commerce Platforms from the September 2013 issue of IR magazine. Featuring Amazon, AT&T, and Virid.

  • Presented by: Internet Retailer

    E-retailers, eager to capture a bigger piece of a global e-commerce market that exceeded $1 trillion last year according to eMarketer Inc., also must set their sights on search engine optimization.

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    Industry Reports
    Date: April, 2013

    When online retailers cross international borders and enter new markets, they need to figure out more than just how to ship to new countries offer sales in local currencies and languages. Those e-retailers, eager to capture a bigger piece of a global e-commerce market that exceeded $1 trillion last year according to eMarketer Inc., also must set their sights on search engine optimization. (391)

    Global e-commerce will exceed $1.2 trillion in 2013, so there are big opportunities for online retailers to sell internationally. But first they have to attract the attention of consumers in markets they enter. Showing up high in natural search results is a great way to do that, but retailers must master the search engine optimization tactics that work best in each market.

    Sponsored by: RankAbove

  • Presented by: Connect Address

    Connect Address has created a simple tool to solve the problem that buyers face when they attempt to make a purchase without knowing or having the correct address.

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    Webinar
    Date: June, 2014

    FREE Webinar: Increase Online Sales with New E-commerce Strategies

    Date: June 26th, 2014, at 10am PDT/ 1pm EST

    In this free 20-minute webinar Connect Address will introduce new e-commerce strategies that:

    – Drive higher quality traffic to your online store
    – Create growth and expansion with a limited budget
    – Keep web traffic and sales constant during the slow season

    Register here!

    Connect Address has created a simple tool to solve the problem that buyers face when they attempt to make a purchase without knowing or having the correct address. You now have a way to retain sales from previously-lost shoppers who didn't have all of the necessary information to complete their order. At the same time you are gaining direct access to a second customer, the gift-recipient. Our light platform enables you to reach out to gift-recipients and collect contact data, ask marketing questions and send direct offers. Connect Address helps you to complete more online transactions, drive more web traffic and earn more revenue.

    Sponsored by: Connect Address

  • Presented by: Monetate

    This eBook reveals eight dos and don’ts of segmentation, as well as ways to leverage that knowledge to deliver more relevant customer experiences and improve your bottom line.

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    Industry Reports
    Date: July, 2013

    Make sure you’re asking the right questions from your data, and uncovering attributes about customers that you can respond to in real-time, in order to deliver the relevant website experiences needed to grow your business. This e-book reveals eight dos and don’ts of segmentation, as well as ways to leverage that knowledge to deliver more relevant customer experiences and improve your bottom line.

    You will learn:

    -- how focusing on just interesting data can lead to segments that you can't act on;  
    -- how high-volume segments don't always mean high-value customers; 
    -- why geographic, technographic and demographic attributes are still worth your attention; 
    -- who should be the segmentation rock stars at your company; and more.

    Get your FREE copy of Segmentation Dos and Don'ts now by filling out the form to the right.

    Sponsored by: Monetate

  • Presented by: SecureBuy

    SecureBuy has been fighting against “friendly fraud” and “cyber shoplifting” by developing solutions to keep criminals out of the shopping cart.

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    IR Thought Leadership
    Date: March, 2014

    SecureBuy has been fighting against "friendly fraud" and "cyber shoplifting" by developing solutions to keep criminals out of the shopping cart. The recent onslaught of data breaches and FBI warnings of increasing attacks have pushed fraud prevention to the top of many merchants' priority lists. Yet finding the silver bullet to manage e-commerce fraud can be daunting.

    Sponsored by SecureBuy

  • Presented by: SAS Institute Inc.

    The digital perspective comes into sharper focus in this report, along with a host of technology enablers. Read about key merchandising strategies that help retailers appeal to tech-savvy shoppers.

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    Industry Reports
    Date: September, 2013

    In RSR's sixth annual benchmark report, Merchandising Today, the new digital perspective comes into sharper focus, along with a host of technology enablers. Based on a survey of more than 130 respondents, the report reveals key merchandising strategies that will help retailers appeal to tech-savvy shoppers. Read about the top three opportunities to improve merchandising processes, and the top three organizational inhibitors that prevent moving forward, as well as recommendations to overcome these organizational setbacks. You will also learn about why many of these respondents have implemented demand forecasting within the past 12 months, and are educating themselves on omnichannel merchandising analytics, inventory management, assortment planning and pricing optimization.

    Download now.

  • Presented by: LexisNexis

    These downloads spell out what merchants should do right now to mitigate fraud risk and improve profits in 2014.

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    Webinar
    Date: March, 2014

    Reap the Benefits of eCommerce While Minimizing Fraud

    The recent LexisNexis Post-Holiday webinar: eCommerce, mCommerce and Your Risk Solutions Process summarized the impact of fraud on 2013 holiday business for retailers that accept Internet and mobile transactions—and who doesn't these days? If you missed the webinar, these downloads spell out what merchants should do right now to mitigate fraud risk and improve profits in 2014.

    Download the webinar materials to learn:

    – Key fraud issues affecting the eCommerce & mCommerce space;
    – What you need to know about data breaches and the affect they can have on your business;
    – What steps to take to protect your retail/eCommerce business this year;
    – How to strengthen your authentication and anti-fraud measures; and

    Click through to download the webinar recording and slide deck to get all of the insights from 2013 and learn strategies to improve your outlook for 2014.

    Sponsored by: LexisNexis

  • Presented by: MarketingSherpa

    Download your free Quick Guide to E-commerce with 8 ideas to improve your shopping cart process in less than 2 minutes.

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    Free Guide
    Date: April, 2014

    MarketingSherpa Quick Guide to E-commerce will provide you with 8 easy-to-implement tactics scientifically proven to increase online purchases.

    You'll get instant access to:

    – 6 quick cart changes you can make this week
    – 6 tips on the ideal length of the checkout process
    – 7 simple steps to reduce cart abandonment
    – 3 ways to recapture sales from abandoned carts

    Just a few of the companies examined for this free 14-page report include:

    – Cabela's
    – Fanatics.com
    – Crate & Barrel

    Download your free Quick Guide to E-commerce with 8 ideas to improve your shopping cart process in less than 2 minutes >>

    Sponsored by: MarketingSherpa

  • Presented by: Internet Retailer

    Virtually every retailer relies on email to engage customers and to keep them coming back. And to maximize results from your email campaigns, retailers must make sure to put the right products in front of the right customers at the right time.

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    IR Thought Leadership
    Date: May, 2014

    Personalization is a proven strategy for boosting email click-throughs and conversions.

    Virtually every retailer relies on email to engage customers and to keep them coming back. And to maximize results from your email campaigns, retailers must make sure to put the right products in front of the right customers at the right time.

    In a recent survey conducted by Internet Retailer, 59.5% of retailers say emails featuring personalized products increase click-through rates and 57.4% report higher conversion rates. What those numbers mean is that not only should you be sending personalized emails, you should be sending a higher volume of them. This special survey report, sponsored by Listrak, reflect the reality that personalized email generates sales, and sending personalized email more often will generate more sales.

    Report sponsored by Listrak

  • Presented by: IBM

    Consumers expect to use all their technologies (smart phones, tablets, social media, etc.) in all aspects of their lives – including in stores, which are still the heart of the brand experience. With additional data sources, such as intelligent opt-in location based technology, combined with existing data sources (POS, web, marketing, social, etc.) and using advanced analytics, retailers can gain a true 360 view of customers and performance, and turn that insight into action.

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    Webinar
    Date: March, 2014

    Physical-Digital convergence is transforming the retail experience.

    Consumers expect to use all their technologies (smart phones, tablets, social media, etc.) in all aspects of their lives – including in stores, which are still the heart of the brand experience. With additional data sources, such as intelligent opt-in location based technology, combined with existing data sources (POS, web, marketing, social, etc.) and using advanced analytics, retailers can gain a true 360 view of customers and performance, and turn that insight into action.

    Download now to learn:

    – The newest technologies impacting the omnichannel experience
    – How retailers of all types can leverage new tech-driven data points into increased sales and profits
    – Instances of success already seen by some retailers
    – And much more...

  • Presented by: Listrak

    This recent holiday season saw a big increase in the number of online and mobile shoppers. This means you need to have a strategy in place to keep these new customers engaged and active after the holidays in order to turn them into loyal and long-term customers.

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    White Paper
    Date: January, 2014

    This recent holiday season saw a big increase in the number of online and mobile shoppers. This means you need to have a strategy in place to keep these new customers engaged and active after the holidays in order to turn them into loyal and long-term customers.

    Personalize campaigns with product recommendations

    The key to re-engaging these shoppers is to create personalized email campaigns, and adding recommended products to post-holiday campaigns is a great way to keep new customers buying from you. In fact, 77% of online shoppers make additional purchases when presented with recommended products that match their individual preferences.

    Download this whitepaper to learn how you can turn your mass post-holiday blasts into extremely personalized campaigns that are merchandised to customers individually. It includes five new campaign ideas and other suggestions on where and how to use recommended merchandise to increase sales.

    Sponsored by Listrak

  • Presented by: Rackspace

    Getting ready for a peak period, whether it’s the holidays, summer tourism, or a far-reaching marketing campaign, involves evaluating both your infrastructure and code to optimize for best results.

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    Free Guide
    Date: June, 2014

    Most retailers are familiar with the holiday rush. In brick and mortars, it’s the time of year when more hiring happens to ensure smiling faces in the store to help eager customers and enough cashiers at the registers for fast, stress-free checkout. For an ecommerce retailer, beefing up for peak traffic is less about hiring more bodies and more about tuning up the systems and processes that bring, keep, and allow customers to fluidly make transactions on a site.

    Lags in page load not only frustrate users, but Google's search algorithms now also penalize sites for slow loads. Shop.org, The National Retail Federation’s digital division, expects online sales to grow between 9% and 12% in 2013, further increasing the need for a well-planned ecommerce strategy, both on the customer-facing side and in your underlying infrastructure. To add urgency, the 2013 holiday shopping season is almost a week shorter than 2012. Retailers will only have 26 days between Thanksgiving and Christmas, compared with 32 days in 2012, which makes driving sales during the shortened season even more pressing.

    Getting ready for a peak period, whether it’s the holidays, summer tourism, or a far-reaching marketing campaign, involves evaluating both your infrastructure and code to optimize for best results. The cornerstone of peak traffic planning is rigorously load testing your system ahead of time to identify and correct breakpoints and bottlenecks.

    For a step-by-step guide to preparing for peak traffic volumes, click here.

    Sponsored by: Rackspace

  • Presented by: Akamai

    Optimize Your Web Performance to Deliver a Better Omnichannel Experience

    Learn:
    - How mobile had a breakthrough year
    - The impact of web performance on your business
    - How to address the challenges of situational performance

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    White Paper
    Date: February, 2013

    Did you know that 88% of online consumers are less likely to return to a site after a bad experience?* With thresholds for customer abandonment growing ever shorter across desktop and mobile experiences, site performance is playing an increasingly critical role in sales results.  More than ever, it is critical to optimize the omnichannel shopping experience for consumers.

    * Gomez whitepaper “Why Performance Matters”

    Now is the time to plan your 2013 strategy to enable the best web experience for your customers.

    Presenters:
    Doug Rassner
    Product Manager
    MICROS-Retail

    Curtis Corl
    Vice President
    Dollar Tree Store

    Lelah Manz
    eCommerce Strategist
    Akamai Technologies

    Don Davis
    Editor in Chief
    Internet Retailer

  • Presented by: RJMetrics

    Learn how to improve sales and increase ROI by optimizing your holiday marketing strategy from the leaders in e-commerce analytics. RJMetrics helps hundreds of online retailers measure and optimize their most important metrics.

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    Free Guide
    Date: November, 2013

    Whoever said the holidays were the most wonderful time of the year was clearly not an e-commerce marketer. While the rest of the world is off roasting chestnuts over open fires, you're faced with:

    - Monumental competition
    - Erratic shopping behaviors
    - Marketing to a whole new customer

    Learn how to improve sales and increase ROI by optimizing your holiday marketing strategy from the leaders in e-commerce analytics.

    RJMetrics helps hundreds of online retailers measure and optimize their most important metrics.

    Sponsored by: RJMetrics

  • Presented by: Internet Retailer

    When a shopper has to wait, she can quickly grow frustrated, making her more likely to click or tap to a competitor's site. And if that shopper finds the competitor's site meets or exceeds her expectations, chances are she'll remain loyal to that retailer.

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    IR Special Reports
    Date: November, 2013

    Performance Equals Profit

    New technologies help keep sites humming, and revenue flowing.

    Speed matters. Online retailers know that sluggish site performance directly impacts the metrics they care most about: customer satisfaction, conversions, brand reputation and revenue.

    This Special Report sponsored by InstartLogic and Neustar

  • Presented by: Internet Retailer

    Senior Analyst Andy Hoar from Forrester Research teamed up with Internet Retailer in the fall of 2013 to conduct a first-of-its-kind large-scale survey of B2B companies, including wholesalers, distributors, suppliers, and manufacturers.

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    Webinar
    Date: November, 2013

    Although the dollar volume of business-to-business e-commerce in the United States is more than twice that of business-to-consumer e-commerce, to date no one has published detailed or credible B2B e-commerce benchmarks…until now.

    Senior Analyst Andy Hoar from Forrester Research teamed up with Internet Retailer in the fall of 2013 to conduct a first-of-its-kind large-scale survey of B2B companies, including wholesalers, distributors, suppliers, and manufacturers.

    Hoar reported on the results of this survey in this webinar, presenting critical insights about how B2B companies are performing online.

    In this webinar, Hoar discussed:

    - B2B benchmarks for online revenue, costs and expenses, and loyalty, including conversion rates, abandonment rates, average order values, online sales penetration and growth rates and Net Promoter Scores
    - How and where B2B e-commerce operations are prioritizing budget and spending plans for online and mobile
    - What geographies B2B companies are targeting for market expansion
    - Which e-commerce features and functions B2B companies are prioritizing for development in the next 12-24 months
    - Where B2B companies are focusing in 2014 to close the online customer experience gap with B2C sites

    This webinar was organized by Internet Retailer and sponsored by e-commerce technology provider hybris.

  • Presented by: Internet Retailer

    Retailers gain valuable insights when shoppers sign in with their social network credentials.

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    IR Special Reports
    Date: May, 2014

    Streamline login and checkout for online shoppers
    Retailers gain valuable insights when shoppers sign in with their social network credentials

    Much like consumer fatigue with loyalty cards, consumers have grown tired of having to recall or reset the plethora of usernames and passwords they have created to sign into e-retail sites.

    Online shoppers want a simpler way of logging into web sites. One solution is to chuck the traditional, retailer-specific account registration and allow consumers to log in using usernames and passwords they've already created for popular social networks like Facebook and Twitter. Rather than asking a consumer to create a new account, a retailer can invite her to click a button linked to a social network. She enters her username and password for that network, which authenticates her for the retailer. The retail site displays buttons featuring the logos of the major social networks offered by the retailer, making it easy for the consumer to choose the network credentials she prefers to use.

    This Special Report sponsored by: Gigya.

  • Presented by: Internet Retailer

    New technology and services help retailers fulfill orders faster and at lower costs.

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    IR Special Reports
    Date: May, 2014

    The Final Steps
    New technology and services help retailers fulfill orders faster and at lower costs

    Online shoppers expect their orders to reach them on time, every time and without any errors, regardless of whether orders are shipped across town, across the country or internationally. A mistake made during any stage of the fulfillment or delivery process can risk a retailer a customer's loyalty, or worse, a lost sale and expensive return.

    Raising the bar on fulfillment requires investing in technology that adds agility, speed and dependability to warehouse operations, while keeping down operating and delivery costs. It's a juggling act that involves keeping several balls in the air at once, such as warehouse management tools and carrier relationships. Drop one ball, even momentarily, and retailers are at risk of failing to accurately pick, pack and ship orders to meet consumers' expectations for speedy delivery.

    This Special Report sponsored by: Saddle Creek, Newgistics, Innotrac, wnDirect, and Swisslog.

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Fulfillment from the May 2013 issue of IR magazine. Featuring SaddleCreek, Hermes, Innotrac, and Kiva Systems.

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    IR Special Reports
    Date: May, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Fulfillment from the May 2013 issue of IR magazine. Featuring SaddleCreek, Hermes, Innotrac, and Kiva Systems.

  • Presented by: MarketingSherpa

    Download your free Quick Guide to Conversion Rate Optimization in less than 2 minutes.

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    Free Guide
    Date: April, 2014

    Online testing has become standard practice in many marketing departments, yet our research has shown that almost half of those departments don't calculate statistical significance! In other words, they are making important decisions based on bad data!

    MarketingSherpa Quick Guide to Conversion Rate Optimization will provide you with 9 tactics to ensure you are running valid tests including a free validity tool to record and evaluate your testing data.

    This free 14-page report will teach you how to:

    – Design split tests and multifactorial tests
    – Avoid the three most common validity threats
    – Determine the proper sample size
    – Work with a small sample size
    – Optimize calls-to-action for maximum conversion

    Download your free Quick Guide to Conversion Rate Optimization in less than 2 minutes >>

    Sponsored by: MarketingSherpa

  • Presented by: Internet Retailer

    Taking a personalized approach to e-mail messages eliminates the one-size-fits-all perception most consumers may have of e-mail and engages them on a deeper level. The payoff is higher open rates, more click-throughs and increased conversions.

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    IR Special Reports
    Date: March, 2014

    To increase opens and conversions, tailor e-mail messages to be more personal and easy to act on.

    E-mail is one of the most effective tools retailers have. But crafting an effective e-mail campaign that cuts through the growing clutter in consumers’ inboxes requires more than timely messages with the right content.

    Today’s successful e-mail marketers speak to consumers in a personal, customer-focused way, just like an in-store sales representative.

    Taking a personalized approach to e-mail messages eliminates the one-size-fits-all perception most consumers may have of e-mail and engages them on a deeper level. The payoff is higher open rates, more click-throughs and increased conversions.

    Download the full report for FREE by filling out the form to the right.

    This Special Report sponsored by Bronto, dotMialer, and Experian.

  • Presented by: Internet Retailer

    Staying ahead of criminals requires retailers to regularly evaluate their security and fraud prevention systems to spot weaknesses criminals can exploit.

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    IR Special Reports
    Date: March, 2014

    E-retailers can leverage technology and tactics to avoid falling prey to cyber criminals.

    Cyber criminals aren’t resting. They're constantly finding new ways to defeat retailer's data security and fraud prevention systems—whether they're stealing millions of credit card accounts in one fell swoop, perpetrating fraudulent transactions or finding new vulnerabilities to exploit.

    That means retailers that let their guard down risk becoming the next high-profile victim of a data breach that shakes consumers' confidence in their brand and costs money.

    Staying ahead of criminals requires retailers to regularly evaluate their security and fraud prevention systems to spot weaknesses criminals can exploit.

    Download the full report for FREE by filling out the form to the right.

    This Special Report sponsored by Litle & Co., Verifi, and SecureBuy.

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Fraud Prevention from the March 2013 issue of IR magazine. Featuring UniteU, Kount, Neustar, and SecureBuy.

    Quick view Add to cart
    IR Special Reports
    Date: March, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Fraud Prevention from the March 2013 issue of IR magazine. Featuring UniteU, Kount, Neustar, and SecureBuy.

  • Presented by: Miva Merchant

    Miva Merchant has launched more than 300,000 online stores since 1997 and helped our customers sell more than $100 billion online.

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    Videos
    Date: December, 2012

    Miva Merchant has launched more than 300,000 online stores since 1997 and helped our customers sell more than $100 billion online.

  • Presented by: SalesWarp

    With SalesWarp's Omni Channel Management system, S&S replaced 6 of 7 different pieces of software, reduced annual software costs by over 90% and increased eCommerce sales by 300% in year 1.

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    Case Study
    Date: April, 2014

    How synchronized inventory, consolidated data and complete customization led to 300% growth and a platform to “DREAM BIG”

    As a shoe and sporting goods retailer who has been in business for over 35 years, S&S Sports' biggest challenge was maintaining one set of inventory data for their B2B and B2C channels.

    S&S Sports selected SalesWarp ENTERPRISE for its' flexible and customizable architecture and ability to consolidate all inventory, order, customer and product data into one system across all of their sales channels.

    With SalesWarp's Omni Channel Management system, S&S replaced 6 of 7 different pieces of software, reduced annual software costs by over 90% and increased eCommerce sales by 300% in year 1.

    Sponsored by: SalesWarp

  • Presented by: UzerZoom

    To help retailers understand this challenge, UserZoom conducted a usability study with 200 female smartphone and tablet shoppers, asking them to complete several tasks on top apparel sites using their mobile devices. The results provide retailers insight into common pain points in the mobile shopping experience that they can address in their own mobile strategies.

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    Industry Reports
    Date: August, 2013

    Measuring the User Experience of Retail Web Stores on Tablet Devices

    Many retailers are still not taking advantage of the shopping potential offered by mobile devices and tablets, or are providing mobile experiences that fall below consumers’ expectations.

    To help retailers understand this challenge, UserZoom conducted a usability study with 200 female smartphone and tablet shoppers, asking them to complete several tasks on top apparel sites using their mobile devices. The results provide retailers insight into common pain points in the mobile shopping experience that they can address in their own mobile strategies.

    By downloading the report you’ll learn:

    – What's important to users when shopping on a tablet?
    – What makes users abandon a purchase?
    – Do users prefer a mobile web or app?
    – How does having a tablet optimized site affect consumer satisfaction?