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Resource Library

Resource Library

35 Item(s)

  • Most flash sales models send a daily email to members or promote specials on their web sites. Both scenarios create a specific window of time for order processing.

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    White Paper
    Date: December, 2012

    Most flash sales models send a daily email to members or promote specials on their web sites. Both scenarios create a specific window of time for order processing. For example, Internet retailer Gilt Groupe notifies its members of daily sales at noon. By design, there is an inherent urgency that is created, both for the customer to purchase products and for the fulfillment and warehouse operators to process orders and get them shipped in a timely manner.

  • Presented by: Insite Software

    With careful consideration of seven key questions, successful implementation of a B2B ecommerce site cannot only be realized, but add significant value to the bottom line.

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    White Paper
    Date: December, 2012

    Business-to-Business (B2B) companies are rapidly entering ecommerce space as a way to simultaneously reach new customers, increase sales and cut costs. However, ecommerce is new territory for many B2B businesses, and while they are experts in their own industry, the successful launch of an ecommerce site can appear daunting. In addition, numerous B2B companies have experienced a failed or extremely challenging ecommerce site launch. These attempts typically were not only expensive, they also affected the long-term customer adoption rate of the portal – leaving companies questioning whether ecommerce is right for a B2B company after all. Rest assured that ecommerce is a perfect way for B2B companies to increase their sales and improve efficiencies while cutting costs. With careful consideration of seven key questions, successful implementation of a B2B ecommerce site cannot only be realized, but add significant value to the bottom line.

  • Presented by: CORESense Inc.

    Selecting the right retail system for your business is an important decision. To help you understand all the options, CORESense has developed the following collateral.

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    White Paper
    Date: December, 2012

    Selecting the right retail system for your business is an important decision. To help you understand all the options, CORESense has developed the following collateral.

  • Presented by: ChannelAdvisor

    With the high number of comparison shopping engines and differing requirements for data feeds, many e-commerce managers find comparison shopping to be a difficult channel to navigate.

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    White Paper
    Date: January, 2013

    Don't Let These Missteps Trip Up Your Strategy

    With the high number of comparison shopping engines and differing requirements for data feeds, many e-commerce managers find comparison shopping to be a difficult channel to navigate.

    This "Top 5 Comparison Shopping Misconceptions" white paper identifies the top 5 mistaken beliefs most retailers have about managing their comparison shopping programs and how the ChannelAdvisor Platform can help rectify these strategy missteps.

    Download this white paper now!

  • Presented by: Adobe

    Get the scoop on what your mobile consumers want most.

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    Industry Reports
    Date: December, 2012

    The proliferation of mobile devices and tablets continues to rise, making it more important than ever for you to make mobile part of your ongoing, long-term business initiatives. To help in this effort, Adobe has released the results of their survey of over 1,200 mobile users and their insights into what devices they use, how they interact with websites and apps, and what they want most out of their mobile experiences across five different industries: Consumer Products, Consumer Electronics, Financial Services, Travel Services, and Media & Entertainment.

  • Presented by: Akamai

    Optimize Your Web Performance to Deliver a Better Omnichannel Experience

    Learn:
    - How mobile had a breakthrough year
    - The impact of web performance on your business
    - How to address the challenges of situational performance

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    White Paper
    Date: February, 2013

    Did you know that 88% of online consumers are less likely to return to a site after a bad experience?* With thresholds for customer abandonment growing ever shorter across desktop and mobile experiences, site performance is playing an increasingly critical role in sales results.  More than ever, it is critical to optimize the omnichannel shopping experience for consumers.

    * Gomez whitepaper “Why Performance Matters”

    Now is the time to plan your 2013 strategy to enable the best web experience for your customers.

    Presenters:
    Doug Rassner
    Product Manager
    MICROS-Retail

    Curtis Corl
    Vice President
    Dollar Tree Store

    Lelah Manz
    eCommerce Strategist
    Akamai Technologies

    Don Davis
    Editor in Chief
    Internet Retailer

  • Presented by: SAS Institute Inc.

    Right item, right price, right location. That combination is the holy grail for every retailer. If it has been elusive in the past, it is no longer, thanks to High-Performance Retailing.

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    White Paper
    Date: February, 2012

    High-Performance Retailing (HPR) takes traditional retailing challenges, such as pricing, inventory and markdowns, and provides unprecedented insights on a SKU-by-SKU, aisle-by-aisle level. Expand the precise, fast and efficient analysis to a regional or national scale, and discover how HPR can boost your company’s bottom line.

    In this white paper, learn about the eight benefits of implementing HPR and how it can:

    • Respond to your customers’ local and seasonal merchandise demands.
    • Maximize retail spaces with the right product mix.
    • Implement new plans that address specific store needs – with amazing speed.

  • Presented by: RJMetrics

    Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy. Download this white paper to learn how to properly measure your digital marketing activities.

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    White Paper
    Date: July, 2013

    Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy. 

    Download this white paper to learn how to properly measure your digital marketing activities.

    You will learn:

    - Why your numbers aren't giving you the whole picture
    - How important it is to include repeat purchase rate and customer lifetime value in your ROI numbers
    - What gives you the best return on your marketing dollars

    Calculating your ROI on marketing campaigns is great, but not that helpful if you aren't using the right numbers. Understanding the effectiveness of digital marketing channels and campaigns is critical for creating a fast-growing online store. Profitable, scalable marketing is every marketer’s dream.

    Sponsored by: RJMetrics

  • Presented by: Listrak

    Last year, particularly in the fourth quarter, saw a noticeable shift in consumer shopping behaviors. Online sales soared 14% over 2011, reaching $289 billion, and mobile sales drove 11% of the record-setting holiday season.

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    White Paper
    Date: August, 2013

    Last year, particularly in the fourth quarter, saw a noticeable shift in consumer shopping behaviors. Online sales soared 14% over 2011, reaching $289 billion, and mobile sales drove 11% of the record-setting holiday season. In fact, online sales are growing seven times greater than offline retail, with mobile accounting for one in every 10 eCommerce dollars spent.  

    mCommerce is making an impact, and marketers are adapting new best practices to ensure they reach customers across multiple channels. MarketingSherpa found that 58% of email marketers are developing new strategies for mobile smartphones and tablets.

    You only have one chance to make an impression on your customers and every click counts. As you prepare for the holidays it is imperative that you not only think about the inbox but also the device. Responsive email design allows you to create mobile-friendly emails that look great no matter where they’re opened.  It will help you improve engagement and interaction as it greatly enhances usability.

    Sponsored by Listrak

  • Presented by: Neustar

    This Internet Retailer article explains the importance of website load testing to find and fix problems and protect the bottom line. Get web performance and holiday preparation advice from experts as you gear up for your company's most critical revenue season.

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    Industry Reports
    Date: August, 2013

    For online retailers, time is truly money. Just ask any e-retailer whose website has crashed or ground to a halt during back-to-school marketing or the holidays. Downtime or slow performance takes a costly toll in clicks, conversions and revenues, often when you can least afford it. Increasingly, retail and ecommerce companies are seeing a correlation between website performance and revenue performance. With back-to-school selling upon us and the holidays approaching fast, traffic-proofing ecommerce sites is an urgent priority. This Internet Retailer article explains the importance of website load testing to find and fix problems and protect the bottom line. Discover why it's a best practice to take a dual approach, getting baseline data from synthetic website testing and combining it with data about real customer visits. Get web performance and holiday preparation advice from experts as you gear up for your company's most critical revenue season.

    Download the free article to learn:

    - What's at stake: clicks, conversions and online revenues

    - Why retailers do both synthetic and real-user testing

    - How Marketing and IT each have key roles to play

    - The importance of using test results to optimize your site

    Sponsored by Neustar

  • Presented by: SAS Institute Inc.

    This study examines the importance of using omnichannel customer engagement to gain deeper consumer insight. Also included are an in-depth look at how leading retailers use analytics, as well as a review of business analytics vendors.

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    White Paper
    Date: July, 2013

    The benchmark study includes an in-depth look at how best-in-class retailers use analytics, as well as a review of business analytics software vendors. The authors surveyed senior retail executives and collected secondary research from public and proprietary sources.

    One of the key themes of the study is the extent to which retailers can use analytics insights to drive strategic decisions. Findings reveal that in a time of unprecedented change in retail, brick-and-mortar retail stores must look to omnichannel customer engagement to gain deeper consumer insight. Key findings include:

    -       Retailers' analytics maturity is low. The survey found that 40% of retailers believe they lag behind their competitors in terms of analytics maturity, 40% think they are only at par.

    -       Data management and integration will be a key area of investment. In an effort to increase analytical maturity, retailers will invest in contextual, visual and mobile-friendly delivery of insights.

    -       Retailers' e-commerce/omnichannel function has the highest potential to use analytics strategically.

    -       Usability and access are critical.

    To find out more, download the full report.

  • Presented by: UzerZoom

    To help retailers understand this challenge, UserZoom conducted a usability study with 200 female smartphone and tablet shoppers, asking them to complete several tasks on top apparel sites using their mobile devices. The results provide retailers insight into common pain points in the mobile shopping experience that they can address in their own mobile strategies.

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    Industry Reports
    Date: August, 2013

    Measuring the User Experience of Retail Web Stores on Tablet Devices

    Many retailers are still not taking advantage of the shopping potential offered by mobile devices and tablets, or are providing mobile experiences that fall below consumers’ expectations.

    To help retailers understand this challenge, UserZoom conducted a usability study with 200 female smartphone and tablet shoppers, asking them to complete several tasks on top apparel sites using their mobile devices. The results provide retailers insight into common pain points in the mobile shopping experience that they can address in their own mobile strategies.

    By downloading the report you’ll learn:

    – What's important to users when shopping on a tablet?
    – What makes users abandon a purchase?
    – Do users prefer a mobile web or app?
    – How does having a tablet optimized site affect consumer satisfaction?

  • Presented by: Insite Software

    Independent analyst firm Forrester Research released “The Forrester Wave™: B2B Commerce Suites, Q4 2013,” which reflects the growing importance of B2B-centricity for B2B eCommerce efforts. Simply put, a B2C platform isn’t going to cut it for your B2B needs.

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    Industry Reports
    Date: October, 2013

    Learn more about:

    • Insite’s unique position in the marketplace with a sole focus on B2B eCommerce
    • Ability to provide comprehensive B2B features and tools right out of the box


    Contact Insite to start a conversation about how our B2B DNA can help your company get an eCommerce initiative to market faster than our competitors.

    Download your free copy of the report or visit us at www.insitesoft.com.

    Sponsored by: Insite Software

  • Presented by: Sumall

    As marketers, we often focus our attention on attracting new customers while neglecting the needs of our most valuable demographic. Returning customers may have the lowest acquisition costs but help us to build and sustain the highest profits.

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    White Paper
    Date: October, 2013

    We all do a million things to grow our business, but have you ever stopped to think about the true value of some of your best customers?

    As marketers, we often focus our attention on attracting new customers while neglecting the needs of our most valuable demographic. Returning customers may have the lowest acquisition costs but help us to build and sustain the highest profits.

    Lifetime Value, or LTV, is an assessment of how often customers return and how much they spend. Businesses can use LTV to derive the value of their company and to determine the amount that is available to spend on acquiring customers. This paper will provide insights and statistics on why LTV is regarded as the guidepost for most businesses as well as provide ways you can find out who your returning customers are and how to keep that number up.

    Sponsored by: SumAll

  • Presented by: Sumall

    Social media can be like navigating a labyrinth of retweets, likes, and pins, innocently wandering from friends’ wedding photos to sepia-filtered shots of puppies until you find yourself pinning peanut butter cheesecake recipes into the early morning hours wondering how it came to this. But once you’ve snapped out of your daze, you’ll see that maintaining your business’s presence on social media is an awesome way to directly interact with customers, potential leads, and fans.

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    White Paper
    Date: October, 2013

    Social media can be like navigating a labyrinth of retweets, likes, and pins, innocently wandering from friends’ wedding photos to sepia-filtered shots of puppies until you find yourself pinning peanut butter cheesecake recipes into the early morning hours wondering how it came to this. But once you’ve snapped out of your daze, you’ll see that maintaining your business’s presence on social media is an awesome way to directly interact with customers, potential leads, and fans.

    The SumAll blog is a reservoir of information on everything from e-commerce trends to website design in the form of quick step-by-step guides on how to gain a Twitter following as well as in-depth editorials on the state of big data. Social media has and continues to be the most coveted subject as small and enterprise businesses alike realize that platforms like Twitter and Instagram are integral in maintaining an effective marketing strategy.

    How Not to Suck at Social Media Marketing is our curated collection of 11 social media marketing stories from our blog to help you use social smarter.

    Sponsored by: SumAll

  • Presented by: SAS Institute Inc.

    In its 2013 benchmark report, Retail Systems Research shares the latest analytics technologies that retailers are looking at to plan, execute and measure pricing and promotional strategies. Read more.

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    Industry Reports
    Date: April, 2013

    The seventh annual retail pricing survey by Retail Systems Research (RSR) is one of the most anticipated benchmarks of the year. It is an opportunity for retailers to get answers to their most challenging pricing questions and measure themselves against hundreds of other retailers who participated.

    So why would RSR use the term “tough love” in the title of its 2013 pricing report? Because the data tells us that while some retailers continue to succeed with aggressive price-based promotions, others are failing miserably. As retailers become less dependent on store traffic, and focus more on promotions across multiple channels, expectations about improving margins and top-line sales are shifting. Those retailers without the integrated technology to analyze their past history, respond quickly to competitors, and forecast the impact of pricing decisions will be seriously constrained. Read more about RSR’s top recommendations on how to plan, execute and measure the real impact of price changes.

  • Presented by: SAS Institute Inc.

    The digital perspective comes into sharper focus in this report, along with a host of technology enablers. Read about key merchandising strategies that help retailers appeal to tech-savvy shoppers.

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    Industry Reports
    Date: September, 2013

    In RSR's sixth annual benchmark report, Merchandising Today, the new digital perspective comes into sharper focus, along with a host of technology enablers. Based on a survey of more than 130 respondents, the report reveals key merchandising strategies that will help retailers appeal to tech-savvy shoppers. Read about the top three opportunities to improve merchandising processes, and the top three organizational inhibitors that prevent moving forward, as well as recommendations to overcome these organizational setbacks. You will also learn about why many of these respondents have implemented demand forecasting within the past 12 months, and are educating themselves on omnichannel merchandising analytics, inventory management, assortment planning and pricing optimization.

    Download now.

  • Presented by: Listrak

    This recent holiday season saw a big increase in the number of online and mobile shoppers. This means you need to have a strategy in place to keep these new customers engaged and active after the holidays in order to turn them into loyal and long-term customers.

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    White Paper
    Date: January, 2014

    This recent holiday season saw a big increase in the number of online and mobile shoppers. This means you need to have a strategy in place to keep these new customers engaged and active after the holidays in order to turn them into loyal and long-term customers.

    Personalize campaigns with product recommendations

    The key to re-engaging these shoppers is to create personalized email campaigns, and adding recommended products to post-holiday campaigns is a great way to keep new customers buying from you. In fact, 77% of online shoppers make additional purchases when presented with recommended products that match their individual preferences.

    Download this whitepaper to learn how you can turn your mass post-holiday blasts into extremely personalized campaigns that are merchandised to customers individually. It includes five new campaign ideas and other suggestions on where and how to use recommended merchandise to increase sales.

    Sponsored by Listrak

  • Presented by: LexisNexis

    The annual True Cost of Fraud study conducted by LexisNexis Risk Solutions has helped thousands of retailers stay abreast of the latest risks and solutions related to eCommerce. This year, LexisNexis debuts a study specifically focusing on fraud challenges faced by merchants, financial institutions and consumers in the rapidly expanding mCommerce segment.

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    White Paper
    Date: February, 2014

    The All-New LexisNexis® True Cost of FraudSM Mobile Study

    The annual True Cost of Fraud study conducted by LexisNexis Risk Solutions has helped thousands of retailers stay abreast of the latest risks and solutions related to eCommerce. This year, LexisNexis debuts a study specifically focusing on fraud challenges faced by merchants, financial institutions and consumers in the rapidly expanding mCommerce segment.

    The new study finds that merchants of all sizes are largely unprepared for the fraud that accompanies offering a mobile payment solution such as mPOS, Apps, and other mobile-powered solutions, and are generally unequipped to handle the fraud that invariably accompanies these channels.

    Download the True Cost of Fraud Mobile study to learn about:

    - Key fraud issues affecting the mCommerce space;
    - How the distribution of fraud is shifting across different types of mobile transactions and what it means for your bottom line;
    - How to strengthen your authentication and anti-fraud measures, and;
    - How to reap the benefits of different types of mCommerce while mitigating the efforts of ever more creative fraudsters.

    Download today for all of the insights you need to safely grow your mCommerce channel and protect your revenue.

    Sponsored by: LexisNexis Risk Solutions

  • Presented by: Harte-Hanks, Inc.

    Facing rising shopper expectations for delivery that’s fast and cheap, online retailers are exploring a range of new technologies and services.

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    White Paper
    Date: February, 2014

    Retail e-commerce today is more challenging than ever, with consumers expecting consistently high-level shopping experience across online and mobile as well as store channels. But nowhere is the competition more challenging—or more important to keeping customers happy—than in an e-retailer’s ability to fulfill orders quickly and accurately, and without charging too much for delivery.

    This special report addresses these challenges and shows how savvy online retailers are meeting them and growing their businesses.

    Sponsored by: Harte-Hanks, Inc.

  • Presented by: Neustar

    Gain actionable insights to optimize your media planning with Neustar’s 2013 Global Media Intelligence Report.

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    Industry Reports
    Date: February, 2014

    The Neustar 2013 Global Media Intelligence Report delivers authoritative performance data vital to agencies and advertisers alike. Learn the industry's latest on:

    – How digital channels compare for cost, reach, quality of users, and upper-funnel contributions to conversions
    – Performance trends and results for mobile campaigns and video networks
    – How online ads influence online and offline conversions – including which channels are most effective

    Download the 2013 Global Media Intelligence Report today!

    Sponsored by: Neustar

  • Presented by: ROI Revolution, Inc.

    This report reveals the top 5 product feed mistakes that are costing retailers profits — and how to fix them!

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    Industry Reports
    Date: February, 2014

    Combine ever-changing shopping feed requirements with constantly updating inventory, and the fallout from feed mistakes can quickly snowball.

    This report reveals the top 5 product feed mistakes that are costing retailers profits — and how to fix them! We will highlight:

    – Ways to optimize the #1 indexed attribute of a retailer's product feed.
    – The ideal product description length to show up for more relevant queries in Google Shopping.
    4 oft-neglected attributes that should be included in every product's description.
    – A key feed attribute that can limit retailer reach and exposure on Google Shopping.
    Critical reasons successful retailers update their feeds regularly. (You'll be surprised at who's making this mistake.)

    Don't get caught making any of these mistakes. Download this free report today.

    Sponsored by: ROI Revolution

  • Presented by: Terapeak

    In a recent study, Terapeak analytics uncovered important trends that were seen elsewhere – only – well after the fact.

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    Industry Reports
    Date: March, 2014

    Data analytics have become a necessary strategic resource for online retailers hoping to increase market share.

    In a recent study, Terapeak analytics uncovered important trends that were seen elsewhere – only – well after the fact.

    This article explains how data analytics foretold the struggle of the Microsoft Surface, and how market insights can improve your business.

    Sponsored by Terapeak

  • Presented by: Optimal Payments

    This special report from the editors of Internet Retailer examines the strategies of Canada's top online retailers and provides detailed data about each of Canada's Top 20. That includes, for each retailer, their sales, traffic, customer demographics, online selection, conversion rate and more.

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    Industry Reports
    Date: March, 2014

    Canada is generally viewed as lagging behind the U.S. in e-commerce, but that doesn't mean Canada-based online retailers are asleep at the switch. On the contrary, the largest Canadian online retailers are growing faster than their U.S. counterparts, in large part by selling aggressively to U.S. consumers while benefiting from less intense online competition for the business of Canadian consumers.

    This special report from the editors of Internet Retailer examines the strategies of Canada's top online retailers and provides detailed data about each of Canada's Top 20.

    Report sponsored by Optimal Payments

  • Presented by: Fathom

    Make sure you are capturing your fair share today … and tomorrow! Learn about retail email content and sending strategies.

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    White Paper
    Date: March, 2014

    Forrester projects that the e-commerce market as a whole will increase to $279 billion in 2015.

    Make sure you are capturing your fair share today … and tomorrow! Learn about retail email content and sending strategies for:

    – The “welcome” series
    – The “cart abandonment” series
    – Product reviews
    – The “reengagement” series

    4 Automated Campaigns that Every Online Retailer Should Use: Download now

    Sponsored by: Fathom

  • Presented by: ROI Revolution

    Download this free report today, give it a quick read, and grow your revenue and profit from the newly revised Google Shopping campaigns.

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    Industry Reports
    Date: May, 2014

    Google Shopping has just undergone a major overhaul in AdWords.

    Upgrading isn't optional. By August 2014, all existing Product Listing Ad campaigns will be forced into this updated structure.

    These new Google Shopping campaigns demand a new level of optimization.

    Read this special report to discover:

    – Which key metrics about your competitors' performance are now accessible.
    (and how to keep this peephole from disappearing!)
    – How to avoid the fresh pitfall of overzealous optimization.
    – The new exhaustively detailed performance data hidden away in an unobvious location.
    (and when to use it.)
    – A simple upgrade plan to keep from losing sales during the forced campaign transition.

    Download this free report today, give it a quick read, and grow your revenue and profit from the newly revised Google Shopping campaigns.

    Sponsored by: ROI Revolution

  • Presented by: SalesWarp

    We hope that you will use this white paper as a resource when seeking a vendor that will deliver a platform for growth and the flexibility a retailer needs to evolve with the changing retail landscape.

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    White Paper
    Date: May, 2014

    The problem for many eCommerce retailers is that traditional ERP systems aren't designed with the eCommerce industry in mind. Because eCommerce ERP is relatively niche, merchants don't know what to look for and often end up trying to attach best-of-breed systems to traditional ERP.

    In this white paper, we explore the different ERP systems available to retailers today. We hope that you will use this white paper as a resource when seeking a vendor that will deliver a platform for growth and the flexibility a retailer needs to evolve with the changing retail landscape.

    Click here to download the white paper.

    Sponsored by: SalesWarp

  • Presented by: MarketingSherpa

    Just Released: The E-commerce Benchmark Study. The largest, most scientifically reliable study conducted on the state of e-commerce marketing. Click on the link below to download your copy.

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    Industry Reports
    Date: June, 2014

    The MarketingSherpa E-commerce Benchmark Study quickly arms you with data you need to make key business decisions and gain budget and resources from business leaders and clients.

    This study was:

    – Conducted with 4,346 e-commerce marketing professionals
    – Comprised of 94 charts including cross-tabulated data on the most successful e-commerce marketing practices
    – Distilled from more than 3,000 hours of research from a range of e-commerce experts, leaders and practitioners

    Download your copy of the study by clicking the button below.

    Presented by: MarketingSherpa

  • Presented by: Needle

    Trust, is a powerful tool, and when used wisely, retailers can reap the rewards. This eBook explains how best to build and maintain trust with your online customers.

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    Industry Reports
    Date: June, 2014

    A roadmap for building consumer trust

    With so much competition among online retailers, trying to gain customers based solely on price or convenience may be futile. However, there is another tool online retailers can deploy that will create long-term revenue and growth. And that tool is trust. Trust is what makes consumers return often, spend more, buy more, and refer more people. Trust, is a powerful tool, and when used wisely, retailers can reap the rewards. This eBook explains how best to build and maintain trust with your online customers.

    Provided by Needle

  • Presented by: ROI Revolution

    You can't just 'set it and forget it' with AdWords. The key to increasing profitability lies beyond the settings which Google recommends. Download this free report today and improve your profitability in AdWords.

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    White Paper
    Date: May, 2014

    10 Questions to Maximize Profitability in eCommerce AdWords Accounts

    You can't just 'set it and forget it' with AdWords. The key to increasing profitability lies beyond the settings which Google recommends.

    Most AdWords accounts can gain 20% efficiency with the right account management tactics. In this report, we include 10 questions that will reveal:

    – The #1 Google Shopping mistake many retailers are making.
    – Target those most likely to purchase TODAY with this straightforward default remarketing tweak.
    – The display advertising default setting you should avoid at all costs.
    – Quick AdWords adjustments to mobile settings to turn the scale of profitability for your mobile visitors.
    – A little-used MAJOR enhancement to default campaign targeting that can attract more traffic in better-performing locations.

    Download this free report today and improve your profitability in AdWords.

    Sponsored by: ROI Revolution

  • Presented by: Wpromote

    Experts & Engines is a must read if you: A) Feel that you aren’t getting the best possible ROI, B) Are frustrated you’re not dominating top Google Rankings, or C) Are concerned competitors are outpacing you.

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    White Paper
    Date: July, 2014

    In this ebook , Wpromote will explain how to:

    Make Data-Driven Decisions — When running a campaign with ISI in mind, data is absolutely the driver of decision-making. We don’t guess, we test. We don’t assume, we prove. Learn how to sift through the data to find out what you really need to know.
    Manage Integrated Campaigns – From PPC to SEO, Content Marketing to Email, and everything (else) in between, this eBook will provide integration methods and ongoing strategies to set you up for success.
    Improve ROI & Results — Have you reached a plateau and didn’t think things could get any better? Well if that is the case you aren’t setting high enough goals. ISI is guaranteed to take you to that next level.
    Expand Your Online Reach — In the ever-changing online marketing space, you must continuously test new channels, betas, and methods to keep up. There is a plethora of options and we will tell you some of our favorites.
    Ask “Why?” — You must go beyond testing version A and B; try out version C and beyond. Then ask why one outperformed the other – was it the free shipping or the 20% off? The long form or short? And of course, WHY?
    Use Proper Tools & Tactics — Read some of the best tools available and the tactics you have yet to think of. The combination of the 10 tools and tactics provided in this eBook is just the starting point; the possibilities are truly endless.

    Sponsored by: Wpromote

  • Presented by: Oracle

    Download this white paper to learn 5 commerce best practices to help you improve commerce experiences, grow customer loyalty, achieve better results, and stay competitive in the global commerce marketplace.

    Quick view Download Now
    Industry Reports
    Date: July, 2014

    Personalize Commerce Experiences. Connect Interactions. Drive Results.

    Today's customers have more ways to research, evaluate, compare, purchase, and provide feedback on products and services than ever before. Download this white paper to learn 5 commerce best practices to help you improve commerce experiences, grow customer loyalty, achieve better results, and stay competitive in the global commerce marketplace.

    Sponsored by Oracle

  • Presented by: Neustar

    Download Neustar’s A–Z Glossary of Personalized Marketing to better understand the components of scaled, personalized marketing.

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    White Paper
    Date: August, 2014

    Personalized marketing. The whole industry's talking about it—but what exactly does it mean? Are we all speaking the same language?

    Get your free glossary now to cut through the jargon. Become fluent in personalized marketing to help your organization reach customers more relevantly and drive sales.

    Download Neustar's A-Z Glossary of Personalized Marketing to learn:

    The meaning of key terms: activation, closed loop, identity, single view and much more
    How the components fit together to enable personalized dialogue at scale
    Success stories of companies that are using real-time insights to identify, segment, target, personalize and win

    Neustar, the first real-time provider of cloud-based information services and data analytics, is pleased to offer this resource free.

    Sponsored by: Neustar

  • Presented by: Insite Software

    This white paper outlines an approach to developing a technology plan that will allow you to quickly and cost-effectively establish the “core” for your digital ecosystem.

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    White Paper
    Date: August, 2014

    As one of the catalysts for digital transformation, it is imperative to enable an eCommerce technology strategy and weave it into the overall fabric of your business. This white paper outlines an approach to developing a technology plan that will allow you to quickly and cost-effectively establish the “core” for your digital ecosystem.

    Sponsored by: Insite Software

  • Presented by: Needle

    This paper illustrates how companies are now able to replace traditional chat with unique online engagement that delivers the personal, informed help online shoppers have been lacking. The result is greater online sales revenue and customer satisfaction.

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    White Paper
    Date: August, 2014

    The Rise of Online Advocate-to-Customer Interaction

    Over the last four decades, online chat has created unprecedented opportunities for retailers, but it’s also fallen short in innovation and in crucial elements of the shopping experience. Until now.

    This paper illustrates how companies are now able to replace traditional chat with unique online engagement that delivers the personal, informed help online shoppers have been lacking. The result is greater online sales revenue and customer satisfaction.

    Sponsored by Needle