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Resource Library

Resource Library

10 Item(s)

  • Presented by: SAS Institute Inc.

    This paper identifies how retailers can get the most value from mobile. Recommendations include: giving ownership to one executive, elevating pricing transparency, and empowering employees with Wi-Fi. To find out more, download the full report.

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    Industry Reports
    Date: December, 2012

    The paper identifies several strategies that forward-thinking retailers are using to get the most advantage from mobile technology. Recommendations include:

    • Give Clear Ownership — A single executive, tasked with managing and improving the overall customer experience, is vital to pushing mobile programs forward.
    • Make Price Transparency a Priority — Price transparency is real, thanks to Amazon's Price Check and eBay's RedLaser applications; retailers need to embrace the capability.
    • Better Understand a Consumer's Path to Purchase — A consumer's path to purchase often begins outside the store and may traverse several "channels.". Retailers must intersect with consumers at the right moment with the right offers.
    • Connectivity Is a Must — Without some sort of connectivity in the store, retailers can't hope to enhance the store experience with mobile. Employees must have Wi-Fi access to be at least as informed as the consumer.

    To find out more, download the full report.

    Sponsored by: SAS

  • Presented by: SAS Institute Inc.

    In this custom RIS research report, retailers discuss the major challenges to creating an analytics platform that supports omni-channel merchandising – as well as the competitive advantages.

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    Industry Reports
    Date: November, 2012

    Until a little more than a decade ago, merchandisers only had to deal with physical stores and websites. Then came the shift to online sales and more recently the buzz from mobile and social channels. The proliferation of channels is driven by customers who demand a seamless shopping experience. The impact from these customers is a major disruption in the way merchandisers work – and drives home the point that they need upgraded tools and interactive marketing strategies to compete.

    In this custom RIS research report, retailers discuss the major challenges to creating an analytics platform that supports omni-channel merchandising – as well as the proven advantages.

  • Presented by: 4-Tell

    4-Tell: Success Stories

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    Case Study
    Date: December, 2012

    We are proud to have a significant impact on our customers’ business. 4-Tell Boost® Recommendations for Web increases conversion and provides a better shopping experience for your customers.

  • Plow & Hearth is a catalog, retail and Internet company specializing in qualitybuilt, unique, enduring home and lifestyle products.

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    Case Study
    Date: December, 2012

    Plow & Hearth is a catalog, retail and Internet company specializing in qualitybuilt, unique, enduring home and lifestyle products. What began in 1980 as a small retail store in Madison, Virginia, has grown to include the flagship brand – Plow & Hearth – plus Problem Solvers, WinterthurStore, and Wind & Weather.

  • Presented by: OrderDynamics Corp.

    Welcome to our growing library of eCommerce case studies. These documents provide insight and thought leadership for eCommerce and retail communities, and are designed to help you make the right decision for your organization.

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    Case Study
    Date: December, 2012

    Welcome to our growing library of eCommerce case studies. These documents provide insight and thought leadership for eCommerce and retail communities, and are designed to help you make the right decision for your organization.

  • Presented by: MarketLive Inc.

    In 2007, after a thorough evaluation, totes»ISOTONER selected MarketLive as the company to replace its home-grown site with a new state-of-the-art eCommerce solution.

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    Case Study
    Date: December, 2012

    In 2007, after a thorough evaluation, totes»ISOTONER selected MarketLive as the company to replace its home-grown site with a new state-of-the-art eCommerce solution. Since that time, totes»ISOTONER and MarketLive have developed a close partnership.

    “Personally, I don’t want to work with vendors, I only want to work with partners,” said Reighley. “MarketLive is a great example of a real partnership. They truly understand our business and are committed to our success.”

  • Presented by: Shotfarm

    Shotfarm’s newest case study with activewear manufacturer prAna reveals the significant savings and shortened time to market generated for both suppliers and their resellers through the use of shotfarm’s free Product Image Exchange to distribute and collect product images.

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    Case Study
    Date: December, 2012

    Shotfarm’s newest case study with activewear manufacturer prAna reveals the significant savings and shortened time to market generated for both suppliers and their resellers through the use of shotfarm’s free Product Image Exchange to distribute and collect product images.

  • Presented by: Alexander Interactive

    Visual design on e-commerce sites is sometimes viewed as a purely aesthetic matter, but it has another important job.

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    Case Study
    Date: December, 2012

    Visual design on e-commerce sites is sometimes viewed as a purely aesthetic matter, but it has another important job. Used effectively, such design elements as color and type font can help visitors navigate a page and call out a product’s best features. Used poorly, they can distract visitors and detract from sales.

    Josh Levine and Seth Newman discuss the redesign of Action Envelope's successful ecommerce website by web agency Alexander Interactive. Presented at the 2009 Internet Retailer Web Design Conference and Expo.

  • Even if you’re the largest water ski and wakeboard pro shop in the upper Midwest, come football season through spring, you have a lot of down time on your hands.

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    Case Study
    Date: December, 2012

    Even if you’re the largest water ski and wakeboard pro shop in the upper Midwest, come football season through spring, you have a lot of down time on your hands. Such was the dilemma facing Crystal, Minn.-based Midwest Mastercraft, and its online arm, Waterskis.com. With approximately two-thirds of its annual business occurring in a two month to three month window during the summer, the water sports cross-channel retailer sought to supplement its revenues during the other nine months of the year.

  • Presented by: Adobe

    Get the scoop on what your mobile consumers want most.

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    Industry Reports
    Date: December, 2012

    The proliferation of mobile devices and tablets continues to rise, making it more important than ever for you to make mobile part of your ongoing, long-term business initiatives. To help in this effort, Adobe has released the results of their survey of over 1,200 mobile users and their insights into what devices they use, how they interact with websites and apps, and what they want most out of their mobile experiences across five different industries: Consumer Products, Consumer Electronics, Financial Services, Travel Services, and Media & Entertainment.