Welcome to our growing library of eCommerce case studies. These documents provide insight and thought leadership for eCommerce and retail communities, and are designed to help you make the right decision for your organization.

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When Zila Inc., a dental products manufacturer, decided to seek a solution to use the web to sell its products, including the Rotadent Professional Powered Brush, directly to consumers, the company knew it needed a something that easily integrated with Microsoft Dynamics GP.

After much research the company decided to go with kCentric Technologies Inc., maker of k-eCommerce, business-to-consumer (B2C) and business-to-business (B2B) e-commerce solutions for Microsoft Dynamics AX and Dynamics GP.

Even if you’re the largest water ski and wakeboard pro shop in the upper Midwest, come football season through spring, you have a lot of down time on your hands. Such was the dilemma facing Crystal, Minn.-based Midwest Mastercraft, and its online arm, Waterskis.com. With approximately two-thirds of its annual business occurring in a two month to three month window during the summer, the water sports cross-channel retailer sought to supplement its revenues during the other nine months of the year.

Shotfarm’s newest case study with activewear manufacturer prAna reveals the significant savings and shortened time to market generated for both suppliers and their resellers through the use of shotfarm’s free Product Image Exchange to distribute and collect product images.

Challenge: Jack Stack Barbecue wanted to more efficiently collect and analyze marketing information so it could strategically direct continuing marketing efforts.

Solution: It implemented Data Management Associates’ MACH software system as its process management software.

Results: The company has the analysis tools it needs to gather the timely strategic and tactical marketing intelligence necessary to measure and plan future marketing efforts.

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