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Resource Library

Resource Library

37 Item(s)

  • Presented by: ChannelAdvisor

    ChannelAdvisor partnered with Mobile Money Network, a leading mobile payments company, to create this Retailer’s Guide to Mobile eBook. By explaining the opportunities that mobile offers retailers across every channel, this eBook will help you create a strategy to maximize your m-commerce revenue.

    Quick view Download Now
    Free Guide
    Date: January, 2013

    Retailer's Guide to Mobile

    ChannelAdvisor partnered with Mobile Money Network, a leading mobile payments company, to create this Retailer’s Guide to Mobile eBook. By explaining the opportunities that mobile offers retailers across every channel, this eBook will help you create a strategy to maximize your m-commerce revenue.

    The data in the Retailer's Guide to Mobile outlines how to:

    • Maximize multichannel revenues
    • Create the best mobile experience possible
    • Improve sales conversions
    • And more

    Download the eBook now!

  • Presented by: ChannelAdvisor

    You’re spending valuable time and money to drive traffic to your website via paid search and comparison shopping engines. Learn how you can make these channels more profitable for you with ChannelAdvisor’s eBook Improve Conversions on your Webstore from Paid Search and Comparison Shopping Traffic.

    Quick view Download Now
    Free Guide
    Date: January, 2013

    Improve Conversions on Your Webstore from Paid Search and Comparison Shopping Traffic

    You’re spending valuable time and money to drive traffic to your we bsite via paid search and comparison shopping engines. Learn how you can make these channels more profitable for you with this e-book from ChannelAdvisor.

    This e-book will show you how to:

    • Optimize the shopping cart experience for improved conversions
    • Analyze your site search to dictate new content for your site
    • Uncover upsell opportunities via your Thank You page
    • And much more

    Sponsored by: ChannelAdvisor

  • Presented by: Neustar

    This Internet Retailer article explains the importance of website load testing to find and fix problems and protect the bottom line. Get web performance and holiday preparation advice from experts as you gear up for your company's most critical revenue season.

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    Industry Reports
    Date: August, 2013

    For online retailers, time is truly money. Just ask any e-retailer whose website has crashed or ground to a halt during back-to-school marketing or the holidays. Downtime or slow performance takes a costly toll in clicks, conversions and revenues, often when you can least afford it. Increasingly, retail and ecommerce companies are seeing a correlation between website performance and revenue performance. With back-to-school selling upon us and the holidays approaching fast, traffic-proofing ecommerce sites is an urgent priority. This Internet Retailer article explains the importance of website load testing to find and fix problems and protect the bottom line. Discover why it's a best practice to take a dual approach, getting baseline data from synthetic website testing and combining it with data about real customer visits. Get web performance and holiday preparation advice from experts as you gear up for your company's most critical revenue season.

    Download the free article to learn:

    - What's at stake: clicks, conversions and online revenues

    - Why retailers do both synthetic and real-user testing

    - How Marketing and IT each have key roles to play

    - The importance of using test results to optimize your site

    Sponsored by Neustar

  • Presented by: UzerZoom

    To help retailers understand this challenge, UserZoom conducted a usability study with 200 female smartphone and tablet shoppers, asking them to complete several tasks on top apparel sites using their mobile devices. The results provide retailers insight into common pain points in the mobile shopping experience that they can address in their own mobile strategies.

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    Industry Reports
    Date: August, 2013

    Measuring the User Experience of Retail Web Stores on Tablet Devices

    Many retailers are still not taking advantage of the shopping potential offered by mobile devices and tablets, or are providing mobile experiences that fall below consumers’ expectations.

    To help retailers understand this challenge, UserZoom conducted a usability study with 200 female smartphone and tablet shoppers, asking them to complete several tasks on top apparel sites using their mobile devices. The results provide retailers insight into common pain points in the mobile shopping experience that they can address in their own mobile strategies.

    By downloading the report you’ll learn:

    – What's important to users when shopping on a tablet?
    – What makes users abandon a purchase?
    – Do users prefer a mobile web or app?
    – How does having a tablet optimized site affect consumer satisfaction?

  • Presented by: MyBuys

    Gain new insights from the etailing group’s 2013 consumer research – “How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior.”

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    Free Guide
    Date: September, 2013

    Do you understand the latest trends in consumer attitudes towards personalization and their omni-channel purchasing behavior?

    Gain new insights from 2013 consumer research conducted by MyBuys and the etailing group – “How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior.”

    In this ebook, which details the results from primary research involving more than 1,100 consumers, you’ll get all the facts, figures and conclusions and learn:

    - How consumer expectations of personalized shopping experiences are increasing
    - How customer-centric marketing impacts purchase intent
    - What marketers can do to neutralize the key factors contributing to site and cart abandonment
    - What consumers tell us about why they do purchase and do not purchase
    - What consumers do next when they do not purchase
    - Consumer willingness to share data to improve their shopping experience

    Sponsored by: MyBuys

  • Presented by: Insite Software

    Independent analyst firm Forrester Research released “The Forrester Wave™: B2B Commerce Suites, Q4 2013,” which reflects the growing importance of B2B-centricity for B2B eCommerce efforts. Simply put, a B2C platform isn’t going to cut it for your B2B needs.

    Quick view Download Now
    Industry Reports
    Date: October, 2013

    Learn more about:

    • Insite’s unique position in the marketplace with a sole focus on B2B eCommerce
    • Ability to provide comprehensive B2B features and tools right out of the box


    Contact Insite to start a conversation about how our B2B DNA can help your company get an eCommerce initiative to market faster than our competitors.

    Download your free copy of the report or visit us at www.insitesoft.com.

    Sponsored by: Insite Software

  • Presented by: RJMetrics

    Learn how to improve sales and increase ROI by optimizing your holiday marketing strategy from the leaders in e-commerce analytics. RJMetrics helps hundreds of online retailers measure and optimize their most important metrics.

    Quick view Download Now
    Free Guide
    Date: November, 2013

    Whoever said the holidays were the most wonderful time of the year was clearly not an e-commerce marketer. While the rest of the world is off roasting chestnuts over open fires, you're faced with:

    - Monumental competition
    - Erratic shopping behaviors
    - Marketing to a whole new customer

    Learn how to improve sales and increase ROI by optimizing your holiday marketing strategy from the leaders in e-commerce analytics.

    RJMetrics helps hundreds of online retailers measure and optimize their most important metrics.

    Sponsored by: RJMetrics

  • Presented by: SAS Institute Inc.

    In its 2013 benchmark report, Retail Systems Research shares the latest analytics technologies that retailers are looking at to plan, execute and measure pricing and promotional strategies. Read more.

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    Industry Reports
    Date: April, 2013

    The seventh annual retail pricing survey by Retail Systems Research (RSR) is one of the most anticipated benchmarks of the year. It is an opportunity for retailers to get answers to their most challenging pricing questions and measure themselves against hundreds of other retailers who participated.

    So why would RSR use the term “tough love” in the title of its 2013 pricing report? Because the data tells us that while some retailers continue to succeed with aggressive price-based promotions, others are failing miserably. As retailers become less dependent on store traffic, and focus more on promotions across multiple channels, expectations about improving margins and top-line sales are shifting. Those retailers without the integrated technology to analyze their past history, respond quickly to competitors, and forecast the impact of pricing decisions will be seriously constrained. Read more about RSR’s top recommendations on how to plan, execute and measure the real impact of price changes.

  • Presented by: SAS Institute Inc.

    The digital perspective comes into sharper focus in this report, along with a host of technology enablers. Read about key merchandising strategies that help retailers appeal to tech-savvy shoppers.

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    Industry Reports
    Date: September, 2013

    In RSR's sixth annual benchmark report, Merchandising Today, the new digital perspective comes into sharper focus, along with a host of technology enablers. Based on a survey of more than 130 respondents, the report reveals key merchandising strategies that will help retailers appeal to tech-savvy shoppers. Read about the top three opportunities to improve merchandising processes, and the top three organizational inhibitors that prevent moving forward, as well as recommendations to overcome these organizational setbacks. You will also learn about why many of these respondents have implemented demand forecasting within the past 12 months, and are educating themselves on omnichannel merchandising analytics, inventory management, assortment planning and pricing optimization.

    Download now.

  • Presented by: Neustar

    Gain actionable insights to optimize your media planning with Neustar’s 2013 Global Media Intelligence Report.

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    Industry Reports
    Date: February, 2014

    The Neustar 2013 Global Media Intelligence Report delivers authoritative performance data vital to agencies and advertisers alike. Learn the industry's latest on:

    – How digital channels compare for cost, reach, quality of users, and upper-funnel contributions to conversions
    – Performance trends and results for mobile campaigns and video networks
    – How online ads influence online and offline conversions – including which channels are most effective

    Download the 2013 Global Media Intelligence Report today!

    Sponsored by: Neustar

  • Presented by: ROI Revolution, Inc.

    This report reveals the top 5 product feed mistakes that are costing retailers profits — and how to fix them!

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    Industry Reports
    Date: February, 2014

    Combine ever-changing shopping feed requirements with constantly updating inventory, and the fallout from feed mistakes can quickly snowball.

    This report reveals the top 5 product feed mistakes that are costing retailers profits — and how to fix them! We will highlight:

    – Ways to optimize the #1 indexed attribute of a retailer's product feed.
    – The ideal product description length to show up for more relevant queries in Google Shopping.
    4 oft-neglected attributes that should be included in every product's description.
    – A key feed attribute that can limit retailer reach and exposure on Google Shopping.
    Critical reasons successful retailers update their feeds regularly. (You'll be surprised at who's making this mistake.)

    Don't get caught making any of these mistakes. Download this free report today.

    Sponsored by: ROI Revolution

  • Presented by: Terapeak

    In a recent study, Terapeak analytics uncovered important trends that were seen elsewhere – only – well after the fact.

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    Industry Reports
    Date: March, 2014

    Data analytics have become a necessary strategic resource for online retailers hoping to increase market share.

    In a recent study, Terapeak analytics uncovered important trends that were seen elsewhere – only – well after the fact.

    This article explains how data analytics foretold the struggle of the Microsoft Surface, and how market insights can improve your business.

    Sponsored by Terapeak

  • Presented by: Optimal Payments

    This special report from the editors of Internet Retailer examines the strategies of Canada's top online retailers and provides detailed data about each of Canada's Top 20. That includes, for each retailer, their sales, traffic, customer demographics, online selection, conversion rate and more.

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    Industry Reports
    Date: March, 2014

    Canada is generally viewed as lagging behind the U.S. in e-commerce, but that doesn't mean Canada-based online retailers are asleep at the switch. On the contrary, the largest Canadian online retailers are growing faster than their U.S. counterparts, in large part by selling aggressively to U.S. consumers while benefiting from less intense online competition for the business of Canadian consumers.

    This special report from the editors of Internet Retailer examines the strategies of Canada's top online retailers and provides detailed data about each of Canada's Top 20.

    Report sponsored by Optimal Payments

  • Presented by: MarketingSherpa

    Download your free Quick Guide to E-commerce with 8 ideas to improve your shopping cart process in less than 2 minutes.

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    Free Guide
    Date: April, 2014

    MarketingSherpa Quick Guide to E-commerce will provide you with 8 easy-to-implement tactics scientifically proven to increase online purchases.

    You'll get instant access to:

    – 6 quick cart changes you can make this week
    – 6 tips on the ideal length of the checkout process
    – 7 simple steps to reduce cart abandonment
    – 3 ways to recapture sales from abandoned carts

    Just a few of the companies examined for this free 14-page report include:

    – Cabela's
    – Fanatics.com
    – Crate & Barrel

    Download your free Quick Guide to E-commerce with 8 ideas to improve your shopping cart process in less than 2 minutes >>

    Sponsored by: MarketingSherpa

  • Presented by: MarketingSherpa

    Download your free Quick Guide to Conversion Rate Optimization in less than 2 minutes.

    Quick view Download Now
    Free Guide
    Date: April, 2014

    Online testing has become standard practice in many marketing departments, yet our research has shown that almost half of those departments don't calculate statistical significance! In other words, they are making important decisions based on bad data!

    MarketingSherpa Quick Guide to Conversion Rate Optimization will provide you with 9 tactics to ensure you are running valid tests including a free validity tool to record and evaluate your testing data.

    This free 14-page report will teach you how to:

    – Design split tests and multifactorial tests
    – Avoid the three most common validity threats
    – Determine the proper sample size
    – Work with a small sample size
    – Optimize calls-to-action for maximum conversion

    Download your free Quick Guide to Conversion Rate Optimization in less than 2 minutes >>

    Sponsored by: MarketingSherpa

  • Presented by: Terapeak

    Your competition is assessing your strengths, looking for weaknesses, and adapting their business plans to compensate for both. Your best strategic defense is to do what your competitors are doing—careful, detailed competitor research.

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    Free Guide
    Date: April, 2014

    Your competition is assessing your strengths, looking for weaknesses, and adapting their business plans to compensate for both.

    Your best strategic defense is to do what your competitors are doing—careful, detailed competitor research.

    Learn why you should do your own competitor research and how to get started today.

    Sponsored by: Terapeak

  • Presented by: eFulfillment Service

    In a recent survey, nearly 70% of online sellers say their customers actually prefer free shipping over fast shipping. But, just in case that survey was outside the norm, we decided to compile results from a variety of studies to confirm which shipping method actually reigns supreme.

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    Free Guide
    Date: May, 2014

    Fast vs. free shipping: which matters most to online shoppers?

    These days, when it comes to ecommerce order fulfillment, same-day delivery seems to be getting all the attention. But is that what online shoppers really want? In a recent survey, nearly 70% of online sellers say their customers actually prefer free shipping over fast shipping. But, just in case that survey was outside the norm, we decided to compile results from a variety of studies to confirm which shipping method actually reigns supreme.

    Learn more about:

    – Which shipping method online shoppers select most
    – How many e-commerce sites offer free shipping
    – How long consumers will wait for delivery
    – Average free shipping thresholds
    – Plus, what an online retailer can do with this data

    Sponsored by: eFulfillment Service

  • Presented by: ROI Revolution

    Download this free report today, give it a quick read, and grow your revenue and profit from the newly revised Google Shopping campaigns.

    Quick view Download Now
    Industry Reports
    Date: May, 2014

    Google Shopping has just undergone a major overhaul in AdWords.

    Upgrading isn't optional. By August 2014, all existing Product Listing Ad campaigns will be forced into this updated structure.

    These new Google Shopping campaigns demand a new level of optimization.

    Read this special report to discover:

    – Which key metrics about your competitors' performance are now accessible.
    (and how to keep this peephole from disappearing!)
    – How to avoid the fresh pitfall of overzealous optimization.
    – The new exhaustively detailed performance data hidden away in an unobvious location.
    (and when to use it.)
    – A simple upgrade plan to keep from losing sales during the forced campaign transition.

    Download this free report today, give it a quick read, and grow your revenue and profit from the newly revised Google Shopping campaigns.

    Sponsored by: ROI Revolution

  • Presented by: Trustpilot

    Discover how you can calculate the ROI of customer reviews and boost your turnover with that knowledge.

    Quick view Download Now
    Free Guide
    Date: May, 2014

    Every marketing technique needs to be able to demonstrate an ROI, including customer review platforms.

    Download your free copy of How to prove ROI from online reviews to discover:

    • How customer reviews reduce your customer support burdens
    • How customer reviews can improve your social marketing relevance
    • How to calculate the true value of your efforts using customer lifetime value metrics

    Discover how you can calculate the ROI of customer reviews and boost your turnover with that knowledge.

    Sponsored by: Trustpilot

  • Presented by: MarketingSherpa

    Just Released: The E-commerce Benchmark Study. The largest, most scientifically reliable study conducted on the state of e-commerce marketing. Click on the link below to download your copy.

    Quick view Download Now
    Industry Reports
    Date: June, 2014

    The MarketingSherpa E-commerce Benchmark Study quickly arms you with data you need to make key business decisions and gain budget and resources from business leaders and clients.

    This study was:

    – Conducted with 4,346 e-commerce marketing professionals
    – Comprised of 94 charts including cross-tabulated data on the most successful e-commerce marketing practices
    – Distilled from more than 3,000 hours of research from a range of e-commerce experts, leaders and practitioners

    Download your copy of the study by clicking the button below.

    Presented by: MarketingSherpa

  • Presented by: Rackspace

    Getting ready for a peak period, whether it’s the holidays, summer tourism, or a far-reaching marketing campaign, involves evaluating both your infrastructure and code to optimize for best results.

    Quick view Download Now
    Free Guide
    Date: June, 2014

    Most retailers are familiar with the holiday rush. In brick and mortars, it’s the time of year when more hiring happens to ensure smiling faces in the store to help eager customers and enough cashiers at the registers for fast, stress-free checkout. For an ecommerce retailer, beefing up for peak traffic is less about hiring more bodies and more about tuning up the systems and processes that bring, keep, and allow customers to fluidly make transactions on a site.

    Lags in page load not only frustrate users, but Google's search algorithms now also penalize sites for slow loads. Shop.org, The National Retail Federation’s digital division, expects online sales to grow between 9% and 12% in 2013, further increasing the need for a well-planned ecommerce strategy, both on the customer-facing side and in your underlying infrastructure. To add urgency, the 2013 holiday shopping season is almost a week shorter than 2012. Retailers will only have 26 days between Thanksgiving and Christmas, compared with 32 days in 2012, which makes driving sales during the shortened season even more pressing.

    Getting ready for a peak period, whether it’s the holidays, summer tourism, or a far-reaching marketing campaign, involves evaluating both your infrastructure and code to optimize for best results. The cornerstone of peak traffic planning is rigorously load testing your system ahead of time to identify and correct breakpoints and bottlenecks.

    For a step-by-step guide to preparing for peak traffic volumes, click here.

    Sponsored by: Rackspace

  • Presented by: Needle

    Trust, is a powerful tool, and when used wisely, retailers can reap the rewards. This eBook explains how best to build and maintain trust with your online customers.

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    Industry Reports
    Date: June, 2014

    A roadmap for building consumer trust

    With so much competition among online retailers, trying to gain customers based solely on price or convenience may be futile. However, there is another tool online retailers can deploy that will create long-term revenue and growth. And that tool is trust. Trust is what makes consumers return often, spend more, buy more, and refer more people. Trust, is a powerful tool, and when used wisely, retailers can reap the rewards. This eBook explains how best to build and maintain trust with your online customers.

    Provided by Needle

  • Presented by: Mobify

    This guide will give you actionable advice on how to capture your share of this year's holiday spending spree. Inside, you'll find actionable advice to make the most out of the remaining time before Black Friday 2014.

    Quick view Download Now
    Free Guide
    Date: June, 2014

    What's inside?

    This Black Friday, 50% of traffic will be from mobile. Are you ready?

    This guide will give you actionable advice on how to capture your share of this year's holiday spending spree. Inside, you'll find actionable advice to make the most out of the remaining time before Black Friday 2014:

    • How to prioritize different mobile projects before November hits
    • How to boost the performance of your existing mobile presence
    • When to work with a mobile vendor and when to go it alone

    Sponsored by: Mobify

  • Presented by: Oracle

    Download this white paper to learn 5 commerce best practices to help you improve commerce experiences, grow customer loyalty, achieve better results, and stay competitive in the global commerce marketplace.

    Quick view Download Now
    Industry Reports
    Date: July, 2014

    Personalize Commerce Experiences. Connect Interactions. Drive Results.

    Today's customers have more ways to research, evaluate, compare, purchase, and provide feedback on products and services than ever before. Download this white paper to learn 5 commerce best practices to help you improve commerce experiences, grow customer loyalty, achieve better results, and stay competitive in the global commerce marketplace.

    Sponsored by Oracle

  • Presented by: Mobidy

    This playbook will give you four strategic methods to increase mobile conversion rates, revenue, and customer satisfaction.

    Quick view Download Now
    Free Guide
    Date: August, 2014

    What's in the ebook?

    This playbook will give you four strategic methods to increase mobile conversion rates, revenue, and customer satisfaction.

    Inside, you'll learn the keys to a successful mobile e-commerce strategy in 2014:

    – Integrate mobile into core marketing activities
    – Establish a culture of mobile measurement
    – Optimize design for conversion
    – Integrate tablet commerce into your mobile strategy

    Sponsored by: Mobify

  • Presented by: Fathom

    Are you in Google Shopping yet? Is your feed optimized? The clock is ticking. Our guide shows merchants how the new system is different, how to profit from it, and how to generally maintain excellent feeds.

    Quick view Download Now
    Free Guide
    Date: August, 2014

    Google Shopping trumps its own prior product listing ads (PLAs) for average revenue by 34%.*

    Are you in Google Shopping yet? Is your feed optimized? The clock is ticking. Our guide shows merchants how the new system is different, how to profit from it, and how to generally maintain excellent feeds. You will learn:

    – How inventory feed structures, campaigns and ad groups differ in Google Shopping.
    – 4 tips for building out shopping campaigns.
    – How to optimize data feeds and evaluate feed management platforms.
    – 5 great ways to use custom labels for segmentation.

    Navigate the Great Shopping Search Transition: Google Shopping & Data Feed Optimization

    Sponsored by: Fathom

  • Presented by: Trustpilot

    You've spent all this time and money to get people to your website, but once they reach the checkout process of your site, some folks will decide not to purchase just yet - and leave.

    Quick view Download Now
    Free Guide
    Date: September, 2014

    You've spent all this time and money to get people to your website, but once they reach the checkout process of your site, some folks will decide not to purchase just yet - and leave.

    Our eGuide will share 6 impactful strategies that should help you:

    – Lower shopping cart abandonment
    – Increase sales conversions
    – Increase basket size
    – Increase returning visitor rates

    Sometimes it's the small things that have the greatest impact.

    Download our free eGuide now: 6 Tried and Tested Strategies for Increasing Conversion Rate

    Sponsored by: Trustpilot

  • Presented by: Bigcommerce

    Take a look at this quick guide to help you wade through migration madness.

    Quick view Download Now
    Free Guide
    Date: September, 2014

    FREE GUIDE
    The True Cost of Implementing a New eCommerce Platform

    Take a look at this quick guide to help you wade through migration madness:

    – Learn what questions to ask to truly understand Total Cost of Ownership
    – Understand the most important aspects of your ecommerce foundation
    – Costs to consider from migration to  launch and maintenance
     
    Simply fill out the form to download your free copy today!

    Sponsored by: BigCommerce

  • Presented by: ThisMoment

    Find out how to use UGC in your campaigns and increase repeat visits to your site regularly.

    Quick view Download Now
    Industry Reports
    Date: August, 2014

    Learn how you can establish a trusted dialogue with your audience utilizing User Generated Content (UGC).

    The evolution and expansion of mobile devices and social networks has made it easier than ever for consumers to communicate to each other about the brands they love. User-generated content (UGC) has allowed marketers to authentically establish credibility and relevancy with their audience.

    Find out how to use UGC in your campaigns and increase repeat visits to your site regularly.

    Sponsored by ThisMoment

  • Presented by: Internet Retailer

    Each quarter, the IR research team will provide a roundup of the key e-commerce developments and highlight the biggest winners and losers in terms of sales and profits of the most recent financial quarter.

    Quick view Download Now
    Industry Reports
    Date: August, 2014

    Internet Retailer first-ever quarterly financial snapshot is a real-time, quarterly update of its well-known Top 500 Guide®. Each quarter, the IR research team will provide a roundup of the key e-commerce developments and highlight the biggest winners and losers in terms of sales and profits of the most recent financial quarter.

    Here is some of what the inaugural E-Retail Quarterly Report contains:

    – In-depth analysis of Q2 earnings – who’s up and who’s down
    – Stores vs. Web key metrics
    – Who’s making money in Q2?
    – Financial Performance Tracker

    Unlike the Top 500 Guide, this report from Internet Retailer is complimentary.

  • Presented by: Urban Airship

    Learn tips for driving customer loyalty and lifetime value through location-based messaging and mobile apps from Urban Airship.

    Quick view Download Now
    Industry Reports
    Date: September, 2014

    Location-based messaging that goes beyond in-store couponing

    Location-based mobile technologies like beacons and other in-store tools have been growing in popularity among retailers—and for good reason. However, shoppers spend most of their time outside of stores.

    Consulting firm Deloitte predicts that digital interactions will influence 50% of in-store sales by the end of 2014, up from 36% in 2013. Thus, a retailer whose mobile app isn’t engaging shoppers outside the store is missing opportunities to build loyalty and drive sales.

    Learn tips for driving customer loyalty and lifetime value through location-based messaging and mobile apps from Urban Airship.

    Sponsored by Urban Airship

  • Presented by: Boldchat

    This free study, conducted by the e-tailing group and sponsored by BoldChat that explores the changing mobile landscape from the eyes of both consumers and retailers.

    Quick view Download Now
    Free Guide
    Date: August, 2014

    Merchants Seek Mobile Mastery is a free study, conducted by the e-tailing group and sponsored by BoldChat that explores the changing mobile landscape from the eyes of both consumers and retailers. With their analysis of the mobile sites of more than 50 companies, you'll learn:

    – What online shoppers are looking for in a mobile site
    – Key areas to focus on to help branding and merchandise coexist
    – Best practices to improve the mobile experience and increase conversions

  • Presented by: Boldchat

    This extensive research report from BoldChat provides insights and best practices on improving your mobile experience with your customers.

    Quick view Download Now
    Industry Reports
    Date: January, 2014

    Streamlining the customer experience with mobile chat

    According to Forrester Research, U.S. mobile retail sales are estimated to grow from $12 billion in 2013 to $27 billion by 2016 – a $15 billion increase.

    Mobile devices are increasingly used by consumers online and in-store for product research and purchases. Organizations that create a seamless customer experience for consumers will reap the greatest benefits from mCommerce. Mobile chat is a proven way to incorporate the human touch into mobile interactions throughout the customer lifecycle. Though technology keeps us apart in so many ways, adding that human factor can ultimately turn it into one that brings companies closer to their buyers.

    This extensive research report from BoldChat provides insights and best practices on improving your mobile experience with your customers.

    Sponsored by Boldchat

  • Presented by: ROI Revolution, Inc.

    Google Analytics may be free, but that doesn't stop it from being one of the most powerful tools in your ecommerce arsenal.

    Quick view Download Now
    Free Guide
    Date: September, 2014

    Are you making the most of the knowledge at your fingertips?

    Google Analytics may be free, but that doesn't stop it from being one of the most powerful tools in your ecommerce arsenal. But with great power comes great responsibility–and managing this data is overwhelming, to say the least. That's why we compiled this Quick Reference Guide for you, highlighting five essential Google Analytics reports for ecommerce.

    In the guide, you'll discover built-in reports to help you:

    – Capitalize on your highest-performing marketing channels to get more bang for your promotional buck
    – Diagnose low Quality Score by knowing your landing page data
    – Improve sales funnel retention by dissecting customer navigational patterns with one unique report
    – Gain further insights into your customer intentions by using a single report to target your promotions more efficiently
    – PLUS: get access to the on-demand web clinic featuring a 30-minute walk-through of these reports as a supplement to the Quick Reference Guide

    Download this free exclusive reference guide today and start making the most of your Analytics data!

    Sponsored by ROI Revolution

  • Presented by: Oracle

    Learn how leading B2C and B2B brands are using Oracle Commerce to increase revenue, customer engagement, and operational efficiency while providing consistent, relevant, and personalized omni-channel buying experiences.

    Quick view Download Now
    Industry Reports
    Date: August, 2014

    600% increase in sales, 50% increase in conversion rates, 60% increase in page views

    Learn how leading B2C and B2B brands are using Oracle Commerce to increase revenue, customer engagement, and operational efficiency while providing consistent, relevant, and personalized omni-channel buying experiences.

    Sponsored by Oracle

  • Presented by: Thismoment

    Learn from our 4 years of experience helping leading brands like Target, Sephora and Levi’s with their social-enabled marketing in our “6 Tips for Turning Selfies into Sales” ebook.

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    Industry Reports
    Date: September, 2014

    Find out how authentic fan content can help drive sales

    Turning user generated content into commerce seems like a no-brainer, so why is it that so few retailers are doing it? Social shopping and social enabled e-commerce is becoming a key ingredient for retailers in every industry. Learn from our 4 years of experience helping leading brands like Target, Sephora and Levi’s with their social-enabled marketing in our “6 Tips for Turning Selfies into Sales” ebook.

    Sponsored by ThisMoment

  • Presented by: Acquia

    This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework to use when considering the pros and cons of using these historically independent platforms together.

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    Industry Reports
    Date: August, 2014

    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions for brand content and transactions.

    The end result? A fragmented and poorly integrated digital presence that confuses the customer, is difficult to manage, and, ultimately, leaves revenue on the table. Digital marketers are also getting savvier. It is no longer enough to enable an online catalog and transactional eCommerce: Today’s marketers want to tell brand and product stories through the deep personalization and contextualization of content and interactive digital experiences. As a result, application development and delivery (AD&D) professionals must understand whether they need to support marketing and business needs with a web content management (WCM) system, an eCommerce system, or both.

    This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework to use when considering the pros and cons of using these historically independent platforms together.

    Sponsored by Acquia