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Resource Library

3 Item(s)

  • Presented by: UzerZoom

    To help retailers understand this challenge, UserZoom conducted a usability study with 200 female smartphone and tablet shoppers, asking them to complete several tasks on top apparel sites using their mobile devices. The results provide retailers insight into common pain points in the mobile shopping experience that they can address in their own mobile strategies.

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    Industry Reports
    Date: August, 2013

    Measuring the User Experience of Retail Web Stores on Tablet Devices

    Many retailers are still not taking advantage of the shopping potential offered by mobile devices and tablets, or are providing mobile experiences that fall below consumers’ expectations.

    To help retailers understand this challenge, UserZoom conducted a usability study with 200 female smartphone and tablet shoppers, asking them to complete several tasks on top apparel sites using their mobile devices. The results provide retailers insight into common pain points in the mobile shopping experience that they can address in their own mobile strategies.

    By downloading the report you’ll learn:

    – What's important to users when shopping on a tablet?
    – What makes users abandon a purchase?
    – Do users prefer a mobile web or app?
    – How does having a tablet optimized site affect consumer satisfaction?

  • Presented by: Terapeak

    In a recent study, Terapeak analytics uncovered important trends that were seen elsewhere – only – well after the fact.

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    Industry Reports
    Date: March, 2014

    Data analytics have become a necessary strategic resource for online retailers hoping to increase market share.

    In a recent study, Terapeak analytics uncovered important trends that were seen elsewhere – only – well after the fact.

    This article explains how data analytics foretold the struggle of the Microsoft Surface, and how market insights can improve your business.

    Sponsored by Terapeak

  • Presented by: Boldchat

    This extensive research report from BoldChat provides insights and best practices on improving your mobile experience with your customers.

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    Industry Reports
    Date: January, 2014

    Streamlining the customer experience with mobile chat

    According to Forrester Research, U.S. mobile retail sales are estimated to grow from $12 billion in 2013 to $27 billion by 2016 – a $15 billion increase.

    Mobile devices are increasingly used by consumers online and in-store for product research and purchases. Organizations that create a seamless customer experience for consumers will reap the greatest benefits from mCommerce. Mobile chat is a proven way to incorporate the human touch into mobile interactions throughout the customer lifecycle. Though technology keeps us apart in so many ways, adding that human factor can ultimately turn it into one that brings companies closer to their buyers.

    This extensive research report from BoldChat provides insights and best practices on improving your mobile experience with your customers.

    Sponsored by Boldchat