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Resource Library

Resource Library

2 Item(s)

  • Presented by: Monetate

    This eBook reveals eight dos and don’ts of segmentation, as well as ways to leverage that knowledge to deliver more relevant customer experiences and improve your bottom line.

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    Industry Reports
    Date: July, 2013

    Make sure you’re asking the right questions from your data, and uncovering attributes about customers that you can respond to in real-time, in order to deliver the relevant website experiences needed to grow your business. This e-book reveals eight dos and don’ts of segmentation, as well as ways to leverage that knowledge to deliver more relevant customer experiences and improve your bottom line.

    You will learn:

    -- how focusing on just interesting data can lead to segments that you can't act on;  
    -- how high-volume segments don't always mean high-value customers; 
    -- why geographic, technographic and demographic attributes are still worth your attention; 
    -- who should be the segmentation rock stars at your company; and more.

    Get your FREE copy of Segmentation Dos and Don'ts now by filling out the form to the right.

    Sponsored by: Monetate

  • Presented by: Certona

    To provide online retailers with a reliable benchmarking tool and to help them better understand how to measure the success of personalization, the team at Certona has developed this industry-wide reference series.

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    Free Guide
    Date: December, 2012

    To provide online retailers with a reliable benchmarking tool and to help them better understand how to measure the success of personalization, the team at Certona has developed this industry-wide reference series. We discuss specific key performance indicators (KPIs) and the concepts involved in personalization such as demand, average order value, conversion rate, segmentation, non-responders, testing and more.