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Resource Library

Resource Library

18 Item(s)

  • Presented by: RJMetrics

    Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy. Download this white paper to learn how to properly measure your digital marketing activities.

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    White Paper
    Date: July, 2013

    Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy. 

    Download this white paper to learn how to properly measure your digital marketing activities.

    You will learn:

    - Why your numbers aren't giving you the whole picture
    - How important it is to include repeat purchase rate and customer lifetime value in your ROI numbers
    - What gives you the best return on your marketing dollars

    Calculating your ROI on marketing campaigns is great, but not that helpful if you aren't using the right numbers. Understanding the effectiveness of digital marketing channels and campaigns is critical for creating a fast-growing online store. Profitable, scalable marketing is every marketer’s dream.

    Sponsored by: RJMetrics

  • Presented by: Internet Retailer

    Recognizing that the IRCE 2013 agenda is pretty overwhelming, the editors of Internet Retailer have identified 10 sessions that you won't want to miss.

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    Industry Reports
    Date: May, 2013

    You've got questions, IRCE 2013 has answers

    Think about the hottest topics in e-commerce: How do stores leverage their online assets? How to profit from the new paid Google Shopping program? How do I choose a new e-commerce platform? What are the best ways to serve consumers shopping by smartphones and tablets, and reach shoppers via social networks? All these and more will be addressed by the 200-plus speakers presenting at the 100-plus sessions at IRCE 2013 in Chicago, June 4-7. Recognizing that the agenda is pretty overwhelming, the editors of Internet Retailer have identified 10 sessions that you won't want to miss.

  • Presented by: SAS Institute Inc.

    Whether in-store or online, today’s retail scene is very different than even five years ago. Harvard Business Review contributors share how retailers must evolve in order to thrive in the years ahead.

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    White Paper
    Date: February, 2012

    Inventory, customer experience, pricing, market share – these are questions faced by every retailer, from mom-and-pop shops to multinational mega-chains. What separates the best from the rest (and the defunct) lies in both innovation and common sense, according to this Harvard Business Review Insight Center Report.

    In this collection of essays plus a webinar summary, learn about:

    • Emerging truths in digital retailing, brand marketing, behavioral insights and customer loyalty.
    • How market leaders turn new challenges into new advantages.
    • The unconventional attitudes of retailers across various categories, including electronics, apparel/shoes and grocery.

    Sponsored by: SAS

  • Presented by: Mobify

    This playbook will give you four strategic methods to increase mobile conversion rates, revenue and customer satisfaction.

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    Industry Reports
    Date: June, 2014

    What's in the ebook?

    This playbook will give you four strategic methods to increase mobile conversion rates, revenue and customer satisfaction.

    Inside, you'll learn the keys to a successful mobile e-commerce strategy in 2014:

    • Integrate mobile into core marketing activities
    • Establish a culture of mobile measurement
    • Optimize design for conversion
    • Integrate tablet commerce into your mobile strategy

    Sponsored by: Mobify

  • Presented by: Mobify

    This guide will give you actionable advice on how to capture your share of this year's holiday spending spree. Inside, you'll find actionable advice to make the most out of the remaining time before Black Friday 2014.

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    Free Guide
    Date: June, 2014

    What's inside?

    This Black Friday, 50% of traffic will be from mobile. Are you ready?

    This guide will give you actionable advice on how to capture your share of this year's holiday spending spree. Inside, you'll find actionable advice to make the most out of the remaining time before Black Friday 2014:

    • How to prioritize different mobile projects before November hits
    • How to boost the performance of your existing mobile presence
    • When to work with a mobile vendor and when to go it alone

    Sponsored by: Mobify

  • Presented by: UzerZoom

    To help retailers understand this challenge, UserZoom conducted a usability study with 200 female smartphone and tablet shoppers, asking them to complete several tasks on top apparel sites using their mobile devices. The results provide retailers insight into common pain points in the mobile shopping experience that they can address in their own mobile strategies.

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    Industry Reports
    Date: August, 2013

    Measuring the User Experience of Retail Web Stores on Tablet Devices

    Many retailers are still not taking advantage of the shopping potential offered by mobile devices and tablets, or are providing mobile experiences that fall below consumers’ expectations.

    To help retailers understand this challenge, UserZoom conducted a usability study with 200 female smartphone and tablet shoppers, asking them to complete several tasks on top apparel sites using their mobile devices. The results provide retailers insight into common pain points in the mobile shopping experience that they can address in their own mobile strategies.

    By downloading the report you’ll learn:

    – What's important to users when shopping on a tablet?
    – What makes users abandon a purchase?
    – Do users prefer a mobile web or app?
    – How does having a tablet optimized site affect consumer satisfaction?

  • Presented by: Internet Retailer

    More than half of the largest North American retailers as measured by their 2012 web sales ship orders to consumers outside the United States, and even more are looking to tap into international e-commerce growth markets like Asia-Pacific and Latin America.

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    IR Special Reports
    Date: January, 2014

    Go global, but be prepared to verify

    E-retailers must make sure they’ve got the basics in hand before they chase global sales.

    More than half of the largest North American retailers as measured by their 2012 web sales ship orders to consumers outside the United States, and even more are looking to tap into international e-commerce growth markets like Asia-Pacific and Latin America.

    But there’s more to selling online internationally than setting up a web site. Retailers need to make sure their orders get delivered to the customer, and that’s not always
    easy, especially in emerging markets where the delivery infrastructure can be underdeveloped.

    This Special Report sponsored by Melissa Data

  • Presented by: Trustpilot

    Discover how you can calculate the ROI of customer reviews and boost your turnover with that knowledge.

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    Free Guide
    Date: May, 2014

    Every marketing technique needs to be able to demonstrate an ROI, including customer review platforms.

    Download your free copy of How to prove ROI from online reviews to discover:

    • How customer reviews reduce your customer support burdens
    • How customer reviews can improve your social marketing relevance
    • How to calculate the true value of your efforts using customer lifetime value metrics

    Discover how you can calculate the ROI of customer reviews and boost your turnover with that knowledge.

    Sponsored by: Trustpilot

  • Presented by: Listrak

    One of the hottest trends right now is to use product recommendations on site and to carry the content through to email campaigns. When done correctly, product recommendations will increase AOV and drive additional revenue.

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    Webinar
    Date: March, 2014

    One of the hottest trends right now is to use product recommendations on site and to carry the content through to email campaigns. When done correctly, product recommendations will increase AOV and drive additional revenue. Watch as Ross Kramer, CEO of Listrak, discusses how you can easily implement product recommendations into your campaigns and use them to make each campaign and interaction more personal and impactful.

    You'll learn:

    – The importance of creating a personal and consistent experience for your customers across multiple channels
    – How you can use these tactics to create additional email alerts that keep customers engaged and buying from you
    – The results of two recent reports we conducted regarding the use of recommended merchandise in email campaigns

    Watch webcast

    Sponsored by: Listrak

  • Presented by: SAS Institute Inc.

    Right item, right price, right location. That combination is the holy grail for every retailer. If it has been elusive in the past, it is no longer, thanks to High-Performance Retailing.

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    White Paper
    Date: February, 2012

    High-Performance Retailing (HPR) takes traditional retailing challenges, such as pricing, inventory and markdowns, and provides unprecedented insights on a SKU-by-SKU, aisle-by-aisle level. Expand the precise, fast and efficient analysis to a regional or national scale, and discover how HPR can boost your company’s bottom line.

    In this white paper, learn about the eight benefits of implementing HPR and how it can:

    • Respond to your customers’ local and seasonal merchandise demands.
    • Maximize retail spaces with the right product mix.
    • Implement new plans that address specific store needs – with amazing speed.

  • Presented by: ChannelAdvisor

    ChannelAdvisor partnered with Mobile Money Network, a leading mobile payments company, to create this Retailer’s Guide to Mobile eBook. By explaining the opportunities that mobile offers retailers across every channel, this eBook will help you create a strategy to maximize your m-commerce revenue.

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    Free Guide
    Date: January, 2013

    Retailer's Guide to Mobile

    ChannelAdvisor partnered with Mobile Money Network, a leading mobile payments company, to create this Retailer’s Guide to Mobile eBook. By explaining the opportunities that mobile offers retailers across every channel, this eBook will help you create a strategy to maximize your m-commerce revenue.

    The data in the Retailer's Guide to Mobile outlines how to:

    • Maximize multichannel revenues
    • Create the best mobile experience possible
    • Improve sales conversions
    • And more

    Download the eBook now!

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Global E-Commerce from the February 2013 issue of IR magazine. Featuring MelissaData, TransExpress, and Hermes.

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    IR Special Reports
    Date: February, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Global E-Commerce from the February 2013 issue of IR magazine. Featuring MelissaData, TransExpress, and Hermes.

  • Presented by: MyBuys

    Gain new insights from the etailing group’s 2013 consumer research – “How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior.”

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    Free Guide
    Date: September, 2013

    Do you understand the latest trends in consumer attitudes towards personalization and their omni-channel purchasing behavior?

    Gain new insights from 2013 consumer research conducted by MyBuys and the etailing group – “How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior.”

    In this ebook, which details the results from primary research involving more than 1,100 consumers, you’ll get all the facts, figures and conclusions and learn:

    - How consumer expectations of personalized shopping experiences are increasing
    - How customer-centric marketing impacts purchase intent
    - What marketers can do to neutralize the key factors contributing to site and cart abandonment
    - What consumers tell us about why they do purchase and do not purchase
    - What consumers do next when they do not purchase
    - Consumer willingness to share data to improve their shopping experience

    Sponsored by: MyBuys

  • Presented by: Internet Retailer

    Online purchases by Chinese consumers in 2013 exceeded those of U.S. consumers. That makes China the world's biggest e-commerce market.

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    IR Thought Leadership
    Date: May, 2014

    Online purchases by Chinese consumers in 2013 exceeded those of U.S. consumers. That makes China the world's biggest e-commerce market. The big story line: China's explosive e-commerce growth is spawning big Chinese companies that are not content to stay in China.

    In this special report, Internet Retailer looks at three aspects of China ecommerce explosion. Part I examines the growth of the Chinese e-commerce market and its biggest players. Part II looks at how Western brands and retailers are entering China, the obstacles they're encountering and how they're responding. And Part III describes the steps Chinese e-commerce companies are taking to expand internationally.

    Report sponsored by Hybris Software

  • Presented by: Avalara

    If passed, businesses not currently required to collect sales tax nationally will have to. Even if it doesn’t pass, states are finding ways to extend Nexus and are collecting aggressively.

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    Webinar
    Date: September, 2013

    The Marketplace Fairness Act of 2013

    If passed, businesses not currently required to collect sales tax nationally will have to.  Even if it doesn’t pass, states are finding ways to extend Nexus and are collecting aggressively.

    Download this webinar to learn about:

    - The Marketplace Fariness Act
    - State sales tax initiatives
    - How automation keeps you ahead of the changes

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Holiday Readiness from the August 2013 issue of IR magazine. Featuring SaddleCreek, and NetElixir.

    Quick view Add to cart
    IR Special Reports
    Date: August, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Holiday Readiness from the August 2013 issue of IR magazine. Featuring SaddleCreek, and NetElixir.

  • Presented by: Windsor Circle

    Leveraging purchase history data imported by Windsor Circle, evo.com, an outdoor lifestyle retailer, created an automated email series to educate their customers about their newly purchased product.

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    Case Study
    Date: July, 2014

    Case study: Precision Timing

    How evo saw 3.2 Times the Opens and 9.6 Times the Clicks with Automated How-to Guides

    Leveraging purchase history data imported by Windsor Circle, evo.com, an outdoor lifestyle retailer, created an automated email series to educate their customers about their newly purchased product. Download the case study to learn more.

    Download this case study to learn how evo saw average open rates of 58% and average click rates of 25% from their automated how-to guides. Learn how evo:

    – improved customer satisfaction and brand engagement
    – increased trust in their brand
    – lifted repeat sales
    – reduced return rates

    evo sells over 16,000 ski boots a year, making this one of their highest grossing products; however, they were seeing a growing number of returns and exchanges on this particular product. evo attributed this to the difficulties of trying on ski boots at home and create a 3 part how-to series to send to customers who purchase online ski boots.

    Sponsored by Windsor Circle

  • Presented by: Neustar

    Gain actionable insights to optimize your media planning with Neustar’s 2013 Global Media Intelligence Report.

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    Industry Reports
    Date: February, 2014

    The Neustar 2013 Global Media Intelligence Report delivers authoritative performance data vital to agencies and advertisers alike. Learn the industry's latest on:

    – How digital channels compare for cost, reach, quality of users, and upper-funnel contributions to conversions
    – Performance trends and results for mobile campaigns and video networks
    – How online ads influence online and offline conversions – including which channels are most effective

    Download the 2013 Global Media Intelligence Report today!

    Sponsored by: Neustar