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  • Presented by: Soasta

    Australian flash-sale retailer OZSALE took heed when competitors organized a “Click Frenzy” one-day sale in November 2012, only to see their sites fail under the weight of heavy traffic. So OZSALE did its homework before promoting its own “Flash Frenzy sale.”

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    Case Study
    Date: August, 2013

    Australian flash-sale retailer OZSALE took heed when competitors organized a "Click Frenzy" one-day sale in November 2012, only to see their sites fail under the weight of heavy traffic. So OZSALE did its homework before promoting its own "Flash Frenzy sale."

    Testing beforehand identified problems that were making the OZSALE site unstable at traffic levels well below what the retailer expected to attract in its big sale. Those insights enabled OZSALE to fix flaws in advance of the promotion. The results speak for themselves:

    During "Flash Frenzy," OZSALE.com.au achieved four times the amount of traffic over its closest flash sale competitors.

    Highlights include:

    - Revenue hit more than $5 million
    - As predicted, more than 50% of sales revenue came in via mobile
    - 80,000 new members pre-registered prior to the event
    - 160% increase in new visitors
    - 160% increase in page views and 80% increase in unique browsers

    Click here to read the case study that explains how OZSALE conducted these tests, what it found, and how it ensured that its e-commerce site would stand up to a huge spike in traffic.

    Sponsored by: SOASTA

  • Presented by: Insite Software

    Independent analyst firm Forrester Research released “The Forrester Wave™: B2B Commerce Suites, Q4 2013,” which reflects the growing importance of B2B-centricity for B2B eCommerce efforts. Simply put, a B2C platform isn’t going to cut it for your B2B needs.

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    Industry Reports
    Date: October, 2013

    Learn more about:

    • Insite’s unique position in the marketplace with a sole focus on B2B eCommerce
    • Ability to provide comprehensive B2B features and tools right out of the box


    Contact Insite to start a conversation about how our B2B DNA can help your company get an eCommerce initiative to market faster than our competitors.

    Download your free copy of the report or visit us at www.insitesoft.com.

    Sponsored by: Insite Software

  • Presented by: SAS Institute Inc.

    In its 2013 benchmark report, Retail Systems Research shares the latest analytics technologies that retailers are looking at to plan, execute and measure pricing and promotional strategies. Read more.

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    Industry Reports
    Date: April, 2013

    The seventh annual retail pricing survey by Retail Systems Research (RSR) is one of the most anticipated benchmarks of the year. It is an opportunity for retailers to get answers to their most challenging pricing questions and measure themselves against hundreds of other retailers who participated.

    So why would RSR use the term “tough love” in the title of its 2013 pricing report? Because the data tells us that while some retailers continue to succeed with aggressive price-based promotions, others are failing miserably. As retailers become less dependent on store traffic, and focus more on promotions across multiple channels, expectations about improving margins and top-line sales are shifting. Those retailers without the integrated technology to analyze their past history, respond quickly to competitors, and forecast the impact of pricing decisions will be seriously constrained. Read more about RSR’s top recommendations on how to plan, execute and measure the real impact of price changes.

  • Presented by: SAS Institute Inc.

    The digital perspective comes into sharper focus in this report, along with a host of technology enablers. Read about key merchandising strategies that help retailers appeal to tech-savvy shoppers.

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    Industry Reports
    Date: September, 2013

    In RSR's sixth annual benchmark report, Merchandising Today, the new digital perspective comes into sharper focus, along with a host of technology enablers. Based on a survey of more than 130 respondents, the report reveals key merchandising strategies that will help retailers appeal to tech-savvy shoppers. Read about the top three opportunities to improve merchandising processes, and the top three organizational inhibitors that prevent moving forward, as well as recommendations to overcome these organizational setbacks. You will also learn about why many of these respondents have implemented demand forecasting within the past 12 months, and are educating themselves on omnichannel merchandising analytics, inventory management, assortment planning and pricing optimization.

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  • Presented by: Acquia

    This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework to use when considering the pros and cons of using these historically independent platforms together.

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    Industry Reports
    Date: August, 2014

    Content And Commerce:
    The Odd Couple Or The Power Couple?

    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions for brand content and transactions.

    The end result? A fragmented and poorly integrated digital presence that confuses the customer, is difficult to manage, and, ultimately, leaves revenue on the table. Digital marketers are also getting savvier. It is no longer enough to enable an online catalog and transactional eCommerce: Today’s marketers want to tell brand and product stories through the deep personalization and contextualization of content and interactive digital experiences. As a result, application development and delivery (AD&D) professionals must understand whether they need to support marketing and business needs with a web content management (WCM) system, an eCommerce system, or both.

    This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework to use when considering the pros and cons of using these historically independent platforms together.