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Resource Library

Resource Library

9 Item(s)

  • Presented by: Neustar

    This Internet Retailer article explains the importance of website load testing to find and fix problems and protect the bottom line. Get web performance and holiday preparation advice from experts as you gear up for your company's most critical revenue season.

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    Industry Reports
    Date: August, 2013

    For online retailers, time is truly money. Just ask any e-retailer whose website has crashed or ground to a halt during back-to-school marketing or the holidays. Downtime or slow performance takes a costly toll in clicks, conversions and revenues, often when you can least afford it. Increasingly, retail and ecommerce companies are seeing a correlation between website performance and revenue performance. With back-to-school selling upon us and the holidays approaching fast, traffic-proofing ecommerce sites is an urgent priority. This Internet Retailer article explains the importance of website load testing to find and fix problems and protect the bottom line. Discover why it's a best practice to take a dual approach, getting baseline data from synthetic website testing and combining it with data about real customer visits. Get web performance and holiday preparation advice from experts as you gear up for your company's most critical revenue season.

    Download the free article to learn:

    - What's at stake: clicks, conversions and online revenues

    - Why retailers do both synthetic and real-user testing

    - How Marketing and IT each have key roles to play

    - The importance of using test results to optimize your site

    Sponsored by Neustar

  • Presented by: RSA Silver Tail

    Distinguish Between Customers and Criminals Online. Register for this roundtable session and learn first-hand from leading analysts at the Ponemon Institute.

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    Webinar
    Date: December, 2013

    Stay Ahead of Cybercrime – Distinguish Between Customers and Criminals Online

    Register for this roundtable session and learn first-hand from leading analysts at the Ponemon Institute about:

    - The top e-commerce threats to online retailers

    - The economic impact of cybercrime on revenue and brand value

    - The role of behavioral analytics in distinguishing customers from criminals online

    Sponsored by RSA

  • Presented by: Internet Retailer

    When a shopper has to wait, she can quickly grow frustrated, making her more likely to click or tap to a competitor's site. And if that shopper finds the competitor's site meets or exceeds her expectations, chances are she'll remain loyal to that retailer.

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    IR Special Reports
    Date: November, 2013

    Performance Equals Profit

    New technologies help keep sites humming, and revenue flowing.

    Speed matters. Online retailers know that sluggish site performance directly impacts the metrics they care most about: customer satisfaction, conversions, brand reputation and revenue.

    This Special Report sponsored by InstartLogic and Neustar

  • Presented by: MarketingSherpa

    Download your free Quick Guide to Conversion Rate Optimization in less than 2 minutes.

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    Free Guide
    Date: April, 2014

    Online testing has become standard practice in many marketing departments, yet our research has shown that almost half of those departments don't calculate statistical significance! In other words, they are making important decisions based on bad data!

    MarketingSherpa Quick Guide to Conversion Rate Optimization will provide you with 9 tactics to ensure you are running valid tests including a free validity tool to record and evaluate your testing data.

    This free 14-page report will teach you how to:

    – Design split tests and multifactorial tests
    – Avoid the three most common validity threats
    – Determine the proper sample size
    – Work with a small sample size
    – Optimize calls-to-action for maximum conversion

    Download your free Quick Guide to Conversion Rate Optimization in less than 2 minutes >>

    Sponsored by: MarketingSherpa

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Fraud Prevention from the March 2013 issue of IR magazine. Featuring UniteU, Kount, Neustar, and SecureBuy.

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    IR Special Reports
    Date: March, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Fraud Prevention from the March 2013 issue of IR magazine. Featuring UniteU, Kount, Neustar, and SecureBuy.

  • Presented by: Internet Retailer

    More than half of online shoppers use their smartphones and tablet computers in the course of making a typical purchase from an online retailer, according to comScore Inc. data. And so it is no surprise that the look and functionality of mobile and desktop sites are blending as merchants strive to provide a unified experience.

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    IR Special Reports
    Date: February, 2014

    Web and mobile design converge

    Approaches to web design are changing as consumers increasingly browse the web from mobile devices.

    More than half of online shoppers use their smartphones and tablet computers in the course of making a typical purchase from an online retailer, according to comScore Inc. data. And so it is no surprise that the look and functionality of mobile and desktop sites are blending as merchants strive to provide a unified experience.

    Consumers want user-friendly retail sites, and to move easily from a merchant's site on a desktop computer to a smartphone or tablet. Regardless of the device they're using, they want to be able to quickly complete their business. As consumers see it, why should the web site experience change if they access the web using a mobile device or desktop computer?

    This Special Report sponsored by Americaneagle, and 5thFinger.

  • Presented by: Alexander Interactive

    Visual design on e-commerce sites is sometimes viewed as a purely aesthetic matter, but it has another important job.

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    Case Study
    Date: December, 2012

    Visual design on e-commerce sites is sometimes viewed as a purely aesthetic matter, but it has another important job. Used effectively, such design elements as color and type font can help visitors navigate a page and call out a product’s best features. Used poorly, they can distract visitors and detract from sales.

    Josh Levine and Seth Newman discuss the redesign of Action Envelope's successful ecommerce website by web agency Alexander Interactive. Presented at the 2009 Internet Retailer Web Design Conference and Expo.