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Resource Library

Resource Library

Items 1 to 50 of 116 total

  • Presented by: Needle

    This paper illustrates how companies are now able to replace traditional chat with unique online engagement that delivers the personal, informed help online shoppers have been lacking. The result is greater online sales revenue and customer satisfaction.

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    White Paper
    Date: August, 2014

    The Rise of Online Advocate-to-Customer Interaction

    Over the last four decades, online chat has created unprecedented opportunities for retailers, but it’s also fallen short in innovation and in crucial elements of the shopping experience. Until now.

    This paper illustrates how companies are now able to replace traditional chat with unique online engagement that delivers the personal, informed help online shoppers have been lacking. The result is greater online sales revenue and customer satisfaction.

    Sponsored by Needle

  • Presented by: Monetate

    Don't miss this timely, quick-hitting 30-minute review of the most important lessons from the 2013 holiday season.

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    Webinar
    Date: January, 2014

    The 2013 holiday shopping season may be over for consumers and retailers alike, but the season's victories (great online sales results for Thanksgiving weekend and early December; consumers' growing usage of tablets and smartphones for their shopping) and challenges (a shortened shopping season that required aggressive marketing before Thanksgiving; fulfillment and delivery challenges the week of Christmas) will greatly impact e-retailers' business strategies for this year.

    Sponsored by marketing software acceleration provider Monetate, this 30-minute webinar features special guest Andrew Lipsman, vice president of marketing and insights at comScore, who will provide data on when and how consumers shopped online, including the noticeable shift to weekend shopping. Internet Retailer senior editor Katie Evans will highlight the marketing methods that worked especially well, e-retailers' aggressive pricing strategies and what caused the delivery delays around Christmas. Blair Lyon, Monetate's vice president of marketing, shares highlights from the Ecommerce Quarterly (EQ) analysis of more than 600 million online shopping sessions, including ideas, best practices and benchmark reports used by leading e-commerce web sites. A lively Q&A session follows.

    Don't miss this timely, quick-hitting 30-minute review of the most important lessons from the 2013 holiday season.

    Sponsored by: Monetate

  • Presented by: Internet Retailer

    Rich in real-world advice, the Thought Leadership articles in the Top Tech Guide underscored the vital partnership between solutions providers and web retailers in the Top 500 and Second 500 (the Top 1,000) when it comes to addressing the barriers that e-retailers face in achieving maximum efficiency and thus profitability.

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    IR Thought Leadership
    Date: April, 2014

    Key insights from the 2014 Top Tech Guide

    Rich in real-world advice, the Thought Leadership articles in the Top Tech Guide underscored the vital partnership between solutions providers and web retailers in the Top 500 and Second 500 (the Top 1,000) when it comes to addressing the barriers that e-retailers face in achieving maximum efficiency and thus profitability.

  • Presented by: RJMetrics

    Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy. Download this white paper to learn how to properly measure your digital marketing activities.

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    White Paper
    Date: July, 2013

    Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy. 

    Download this white paper to learn how to properly measure your digital marketing activities.

    You will learn:

    - Why your numbers aren't giving you the whole picture
    - How important it is to include repeat purchase rate and customer lifetime value in your ROI numbers
    - What gives you the best return on your marketing dollars

    Calculating your ROI on marketing campaigns is great, but not that helpful if you aren't using the right numbers. Understanding the effectiveness of digital marketing channels and campaigns is critical for creating a fast-growing online store. Profitable, scalable marketing is every marketer’s dream.

    Sponsored by: RJMetrics

  • Presented by: Mobify

    Join Mobify's Chief Revenue Officer, Derek Sather, as he demonstrates how to create a high converting responsive website.(spoiler: the responsive design itself is only one component!).

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    Webinar
    Date: June, 2014

    On-Demand Webinar Recording

    Join Mobify's Chief Revenue Officer, Derek Sather, as he demonstrates how to create a high converting responsive website.(spoiler: the responsive design itself is only one component!).

    In 20 minutes, you'll learn:

    • The main reasons why some e-commerce companies are choosing to go responsive.
    • The risks of responsive design for online retailers.
    • How to mitigate these risks and create a high converting experience for customers across all platforms.

    Get Instant Access

    Sponsored by: Mobify

  • Presented by: MyBuys

    Gain new insights from the etailing group’s 2013 consumer research – “How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior.”

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    Free Guide
    Date: September, 2013

    Do you understand the latest trends in consumer attitudes towards personalization and their omni-channel purchasing behavior?

    Gain new insights from 2013 consumer research conducted by MyBuys and the etailing group – “How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior.”

    In this ebook, which details the results from primary research involving more than 1,100 consumers, you’ll get all the facts, figures and conclusions and learn:

    - How consumer expectations of personalized shopping experiences are increasing
    - How customer-centric marketing impacts purchase intent
    - What marketers can do to neutralize the key factors contributing to site and cart abandonment
    - What consumers tell us about why they do purchase and do not purchase
    - What consumers do next when they do not purchase
    - Consumer willingness to share data to improve their shopping experience

    Sponsored by: MyBuys

  • Presented by: LexisNexis

    These downloads spell out what merchants should do right now to mitigate fraud risk and improve profits in 2014.

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    Webinar
    Date: March, 2014

    Reap the Benefits of eCommerce While Minimizing Fraud

    The recent LexisNexis Post-Holiday webinar: eCommerce, mCommerce and Your Risk Solutions Process summarized the impact of fraud on 2013 holiday business for retailers that accept Internet and mobile transactions—and who doesn't these days? If you missed the webinar, these downloads spell out what merchants should do right now to mitigate fraud risk and improve profits in 2014.

    Download the webinar materials to learn:

    – Key fraud issues affecting the eCommerce & mCommerce space;
    – What you need to know about data breaches and the affect they can have on your business;
    – What steps to take to protect your retail/eCommerce business this year;
    – How to strengthen your authentication and anti-fraud measures; and

    Click through to download the webinar recording and slide deck to get all of the insights from 2013 and learn strategies to improve your outlook for 2014.

    Sponsored by: LexisNexis

  • Most flash sales models send a daily email to members or promote specials on their web sites. Both scenarios create a specific window of time for order processing.

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    White Paper
    Date: December, 2012

    Most flash sales models send a daily email to members or promote specials on their web sites. Both scenarios create a specific window of time for order processing. For example, Internet retailer Gilt Groupe notifies its members of daily sales at noon. By design, there is an inherent urgency that is created, both for the customer to purchase products and for the fulfillment and warehouse operators to process orders and get them shipped in a timely manner.

  • Presented by: Needle

    This white paper will highlight how ecommerce leaders can deploy brand advocates to emotionally engage customers, build long-term relationships that capture net new revenue, and consistently meet or exceed sales quotas.

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    White Paper
    Date: August, 2014

    Companies collectively spend billions of dollars on lead generation campaigns to attract new customers and invest heavily in programs to retain them.

    If marketers can’t create an emotional connection between brand and customer that compels customers to buy more and more often, companies will spend a disproportionate amount of their budgets trying to recapture the same customers.

    This white paper will highlight how ecommerce leaders can deploy brand advocates to emotionally engage customers, build long-term relationships that capture net new revenue, and consistently meet or exceed sales quotas.

    Sponsored by Needle

  • Presented by: ChannelAdvisor

    Fixing the five Google Enhanced Campaign mistakes you're probably making.

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    IR Thought Leadership
    Date: November, 2013

    For better or worse, Google's switchover to Enhanced Campaigns happened. Now e-retailers are trying to figure out how to make the most of it. Here are five mistakes they are probably making with Enhanced Campaigns and tips from Jackie Jenkins, product manager, ChannelAdvisor, that will put them on the right track.

    Sponsored by ChannelAdvisor

  • Presented by: eFulfillment Service

    In a recent survey, nearly 70% of online sellers say their customers actually prefer free shipping over fast shipping. But, just in case that survey was outside the norm, we decided to compile results from a variety of studies to confirm which shipping method actually reigns supreme.

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    Free Guide
    Date: May, 2014

    Fast vs. free shipping: which matters most to online shoppers?

    These days, when it comes to ecommerce order fulfillment, same-day delivery seems to be getting all the attention. But is that what online shoppers really want? In a recent survey, nearly 70% of online sellers say their customers actually prefer free shipping over fast shipping. But, just in case that survey was outside the norm, we decided to compile results from a variety of studies to confirm which shipping method actually reigns supreme.

    Learn more about:

    – Which shipping method online shoppers select most
    – How many e-commerce sites offer free shipping
    – How long consumers will wait for delivery
    – Average free shipping thresholds
    – Plus, what an online retailer can do with this data

    Sponsored by: eFulfillment Service

  • Presented by: Neustar

    This Internet Retailer article explains the importance of website load testing to find and fix problems and protect the bottom line. Get web performance and holiday preparation advice from experts as you gear up for your company's most critical revenue season.

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    Industry Reports
    Date: August, 2013

    For online retailers, time is truly money. Just ask any e-retailer whose website has crashed or ground to a halt during back-to-school marketing or the holidays. Downtime or slow performance takes a costly toll in clicks, conversions and revenues, often when you can least afford it. Increasingly, retail and ecommerce companies are seeing a correlation between website performance and revenue performance. With back-to-school selling upon us and the holidays approaching fast, traffic-proofing ecommerce sites is an urgent priority. This Internet Retailer article explains the importance of website load testing to find and fix problems and protect the bottom line. Discover why it's a best practice to take a dual approach, getting baseline data from synthetic website testing and combining it with data about real customer visits. Get web performance and holiday preparation advice from experts as you gear up for your company's most critical revenue season.

    Download the free article to learn:

    - What's at stake: clicks, conversions and online revenues

    - Why retailers do both synthetic and real-user testing

    - How Marketing and IT each have key roles to play

    - The importance of using test results to optimize your site

    Sponsored by Neustar

  • Presented by: FedEx

    Top 1000 web merchants with the best conversion rates target the right consumers, make shopping easy and remove any obstacles to purchasing.

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    IR Thought Leadership
    Date: May, 2014

    Conversion Rate Secrets of the Internet Retailer Top 1000
    Insights into what's driving growth in sales conversion among America's leading web merchants

    This exclusive Internet Retailer research report, commissioned by Fedex, examines the conversion rate by way of original research through a survey of web retailers, data culled from the thousands of metrics Internet Retailer collects on its Top 1000 retailers, and analysis by Internet Retailer's seasoned researchers and journalists. This report also features case studies of Top 1000 retailers who are continually testing, deploying and upgrading strategies and tactics to improve conversion rates. Top 1000 web merchants with the best conversion rates target the right consumers, make shopping easy and remove any obstacles to purchasing.

    Sponsored by FedEx

  • Presented by: Insite Software

    Independent analyst firm Forrester Research released “The Forrester Wave™: B2B Commerce Suites, Q4 2013,” which reflects the growing importance of B2B-centricity for B2B eCommerce efforts. Simply put, a B2C platform isn’t going to cut it for your B2B needs.

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    Industry Reports
    Date: October, 2013

    Learn more about:

    • Insite’s unique position in the marketplace with a sole focus on B2B eCommerce
    • Ability to provide comprehensive B2B features and tools right out of the box


    Contact Insite to start a conversation about how our B2B DNA can help your company get an eCommerce initiative to market faster than our competitors.

    Download your free copy of the report or visit us at www.insitesoft.com.

    Sponsored by: Insite Software

  • Presented by: Fathom

    Make sure you are capturing your fair share today … and tomorrow! Learn about retail email content and sending strategies.

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    White Paper
    Date: March, 2014

    Forrester projects that the e-commerce market as a whole will increase to $279 billion in 2015.

    Make sure you are capturing your fair share today … and tomorrow! Learn about retail email content and sending strategies for:

    – The “welcome” series
    – The “cart abandonment” series
    – Product reviews
    – The “reengagement” series

    4 Automated Campaigns that Every Online Retailer Should Use: Download now

    Sponsored by: Fathom

  • Presented by: Jagged Peak

    TotalCommerce™ includes everything a company needs to quickly and cost-effectively launch a fully operational, best practices ecommerce solution in less than 60 days.

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    Videos
    Date: December, 2012

    TotalCommerce™ includes everything a company needs to quickly and cost-effectively launch a fully operational, best practices ecommerce solution in less than 60 days. And that includes everything -- a fully optimized online store(s), order management software, complete IT infrastructure, warehousing and inventory management, same day order fulfillment, back office program management and a broad range of e-marketing services to help ensure your products are priced right and your site is ranking at the top of the search engines to drive qualified store traffic.

  • Presented by: Internet Retailer

    More than half of online shoppers use their smartphones and tablet computers in the course of making a typical purchase from an online retailer, according to comScore Inc. data. And so it is no surprise that the look and functionality of mobile and desktop sites are blending as merchants strive to provide a unified experience.

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    IR Special Reports
    Date: February, 2014

    Web and mobile design converge

    Approaches to web design are changing as consumers increasingly browse the web from mobile devices.

    More than half of online shoppers use their smartphones and tablet computers in the course of making a typical purchase from an online retailer, according to comScore Inc. data. And so it is no surprise that the look and functionality of mobile and desktop sites are blending as merchants strive to provide a unified experience.

    Consumers want user-friendly retail sites, and to move easily from a merchant's site on a desktop computer to a smartphone or tablet. Regardless of the device they're using, they want to be able to quickly complete their business. As consumers see it, why should the web site experience change if they access the web using a mobile device or desktop computer?

    This Special Report sponsored by Americaneagle, and 5thFinger.

  • Presented by: Internet Retailer

    New technology and services help retailers fulfill orders faster and at lower costs.

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    IR Special Reports
    Date: May, 2014

    The Final Steps
    New technology and services help retailers fulfill orders faster and at lower costs

    Online shoppers expect their orders to reach them on time, every time and without any errors, regardless of whether orders are shipped across town, across the country or internationally. A mistake made during any stage of the fulfillment or delivery process can risk a retailer a customer's loyalty, or worse, a lost sale and expensive return.

    Raising the bar on fulfillment requires investing in technology that adds agility, speed and dependability to warehouse operations, while keeping down operating and delivery costs. It's a juggling act that involves keeping several balls in the air at once, such as warehouse management tools and carrier relationships. Drop one ball, even momentarily, and retailers are at risk of failing to accurately pick, pack and ship orders to meet consumers' expectations for speedy delivery.

    This Special Report sponsored by: Saddle Creek, Newgistics, Innotrac, wnDirect, and Swisslog.

  • Presented by: Bronto

    Are you ready for the tablet-tapping, inbox-stuffing 2013 holiday season? This webinar will give you the data and roadmap to help drive your planning decisions and set you up for a revenue-filled holiday season.

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    Webinar
    Date: August, 2013

    Hear that? It's the holiday season sneaking up on you! With 28% of brands launching their holiday campaigns on or before October 1st, now is the time to get your plan together! Advanced planning can position you and your team for more revenue with less stress.

    Join this webinar to learn:

    - What you need to know to avoid holiday chaos

    - Which promotions will stand out in the overstuffed holiday inbox

    - How to prepare for the unexpected: delivery issues, poor performance and mistakes

    Are you ready for the tablet-tapping, inbox-stuffing 2013 holiday season? This webinar will give you the data and roadmap to help drive your planning decisions and set you up for a revenue-filled holiday season.

  • Presented by: Boldchat

    This free study, conducted by the e-tailing group and sponsored by BoldChat that explores the changing mobile landscape from the eyes of both consumers and retailers.

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    Free Guide
    Date: August, 2014

    Merchants Seek Mobile Mastery is a free study, conducted by the e-tailing group and sponsored by BoldChat that explores the changing mobile landscape from the eyes of both consumers and retailers. With their analysis of the mobile sites of more than 50 companies, you'll learn:

    – What online shoppers are looking for in a mobile site
    – Key areas to focus on to help branding and merchandise coexist
    – Best practices to improve the mobile experience and increase conversions

  • Presented by: Windsor Circle

    Leveraging purchase history data imported by Windsor Circle, evo.com, an outdoor lifestyle retailer, created an automated email series to educate their customers about their newly purchased product.

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    Case Study
    Date: July, 2014

    Case study: Precision Timing

    How evo saw 3.2 Times the Opens and 9.6 Times the Clicks with Automated How-to Guides

    Leveraging purchase history data imported by Windsor Circle, evo.com, an outdoor lifestyle retailer, created an automated email series to educate their customers about their newly purchased product. Download the case study to learn more.

    Download this case study to learn how evo saw average open rates of 58% and average click rates of 25% from their automated how-to guides. Learn how evo:

    – improved customer satisfaction and brand engagement
    – increased trust in their brand
    – lifted repeat sales
    – reduced return rates

    evo sells over 16,000 ski boots a year, making this one of their highest grossing products; however, they were seeing a growing number of returns and exchanges on this particular product. evo attributed this to the difficulties of trying on ski boots at home and create a 3 part how-to series to send to customers who purchase online ski boots.

    Sponsored by Windsor Circle

  • Presented by: MarketingSherpa

    Download your free Quick Guide to E-commerce with 8 ideas to improve your shopping cart process in less than 2 minutes.

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    Free Guide
    Date: April, 2014

    MarketingSherpa Quick Guide to E-commerce will provide you with 8 easy-to-implement tactics scientifically proven to increase online purchases.

    You'll get instant access to:

    – 6 quick cart changes you can make this week
    – 6 tips on the ideal length of the checkout process
    – 7 simple steps to reduce cart abandonment
    – 3 ways to recapture sales from abandoned carts

    Just a few of the companies examined for this free 14-page report include:

    – Cabela's
    – Fanatics.com
    – Crate & Barrel

    Download your free Quick Guide to E-commerce with 8 ideas to improve your shopping cart process in less than 2 minutes >>

    Sponsored by: MarketingSherpa

  • Presented by: CORESense Inc.

    Selecting the right retail system for your business is an important decision. To help you understand all the options, CORESense has developed the following collateral.

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    White Paper
    Date: December, 2012

    Selecting the right retail system for your business is an important decision. To help you understand all the options, CORESense has developed the following collateral.

  • Presented by: Harte-Hanks, Inc.

    Facing rising shopper expectations for delivery that’s fast and cheap, online retailers are exploring a range of new technologies and services.

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    White Paper
    Date: February, 2014

    Retail e-commerce today is more challenging than ever, with consumers expecting consistently high-level shopping experience across online and mobile as well as store channels. But nowhere is the competition more challenging—or more important to keeping customers happy—than in an e-retailer’s ability to fulfill orders quickly and accurately, and without charging too much for delivery.

    This special report addresses these challenges and shows how savvy online retailers are meeting them and growing their businesses.

    Sponsored by: Harte-Hanks, Inc.

  • Presented by: Insite Software

    A leader in their industry, Thule wanted a B2C experience for their B2B eCommerce customers. After launching on the InsiteCommerce™ Platform, Thule is enjoying higher revenues, higher adoption rates, and happier customers. Listen to their incredible story

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    Videos
    Date: July, 2014

    In this video, Annie Scopel, Director of North American Customer Service at Thule shares their success of implementing InsiteCommerce with Sitecore for Thule products.

    Thule Video Highlights:

    – Doubled user adoption within 2 months in Canada (a new market)
    – Increased sales volume in North America
    – Automated the complex pre-booking order process
    – Decreased customer service calls

    Watch the video to learn more!

    Sponsored by Insite Software

  • Presented by: Sumall

    Social media can be like navigating a labyrinth of retweets, likes, and pins, innocently wandering from friends’ wedding photos to sepia-filtered shots of puppies until you find yourself pinning peanut butter cheesecake recipes into the early morning hours wondering how it came to this. But once you’ve snapped out of your daze, you’ll see that maintaining your business’s presence on social media is an awesome way to directly interact with customers, potential leads, and fans.

    Quick view Download Now
    White Paper
    Date: October, 2013

    Social media can be like navigating a labyrinth of retweets, likes, and pins, innocently wandering from friends’ wedding photos to sepia-filtered shots of puppies until you find yourself pinning peanut butter cheesecake recipes into the early morning hours wondering how it came to this. But once you’ve snapped out of your daze, you’ll see that maintaining your business’s presence on social media is an awesome way to directly interact with customers, potential leads, and fans.

    The SumAll blog is a reservoir of information on everything from e-commerce trends to website design in the form of quick step-by-step guides on how to gain a Twitter following as well as in-depth editorials on the state of big data. Social media has and continues to be the most coveted subject as small and enterprise businesses alike realize that platforms like Twitter and Instagram are integral in maintaining an effective marketing strategy.

    How Not to Suck at Social Media Marketing is our curated collection of 11 social media marketing stories from our blog to help you use social smarter.

    Sponsored by: SumAll

  • Presented by: 4-Tell

    4-Tell: Success Stories

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    Case Study
    Date: December, 2012

    We are proud to have a significant impact on our customers’ business. 4-Tell Boost® Recommendations for Web increases conversion and provides a better shopping experience for your customers.

  • Presented by: ID.me

    Learn how Under Armour improved online sales and increased repeat customers with a digital identification verification program by working with ID.me.

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    IR Thought Leadership
    Date: February, 2014

    Under Armour Honors Heroes
    and Sees Double-Digit Affiliate Revenue Growth

    Under Armour, a well-known maker of apparel, shoes and accessories for athletes has long offered active-duty and retired military personnel a 10% discount in its stores. But offering the same discount online wasn’t easy, at least until ID.me came along. “70% of those who have used ID.me credentials at checkout since November 2012 were first-time customers.”

    Learn how Under Armour improved online sales and increased repeat customers with a digital identification verification program from ID.me.

    Case Study sponsored by ID.me

  • Presented by: Internet Retailer

    Virtually every retailer relies on email to engage customers and to keep them coming back. And to maximize results from your email campaigns, retailers must make sure to put the right products in front of the right customers at the right time.

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    IR Thought Leadership
    Date: May, 2014

    Personalization is a proven strategy for boosting email click-throughs and conversions.

    Virtually every retailer relies on email to engage customers and to keep them coming back. And to maximize results from your email campaigns, retailers must make sure to put the right products in front of the right customers at the right time.

    In a recent survey conducted by Internet Retailer, 59.5% of retailers say emails featuring personalized products increase click-through rates and 57.4% report higher conversion rates. What those numbers mean is that not only should you be sending personalized emails, you should be sending a higher volume of them. This special survey report, sponsored by Listrak, reflect the reality that personalized email generates sales, and sending personalized email more often will generate more sales.

    Report sponsored by Listrak

  • Presented by: Oracle

    Download this white paper to learn 5 commerce best practices to help you improve commerce experiences, grow customer loyalty, achieve better results, and stay competitive in the global commerce marketplace.

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    Industry Reports
    Date: July, 2014

    Personalize Commerce Experiences. Connect Interactions. Drive Results.

    Today's customers have more ways to research, evaluate, compare, purchase, and provide feedback on products and services than ever before. Download this white paper to learn 5 commerce best practices to help you improve commerce experiences, grow customer loyalty, achieve better results, and stay competitive in the global commerce marketplace.

    Sponsored by Oracle

  • Presented by: RJMetrics

    Learn how to improve sales and increase ROI by optimizing your holiday marketing strategy from the leaders in e-commerce analytics. RJMetrics helps hundreds of online retailers measure and optimize their most important metrics.

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    Free Guide
    Date: November, 2013

    Whoever said the holidays were the most wonderful time of the year was clearly not an e-commerce marketer. While the rest of the world is off roasting chestnuts over open fires, you're faced with:

    - Monumental competition
    - Erratic shopping behaviors
    - Marketing to a whole new customer

    Learn how to improve sales and increase ROI by optimizing your holiday marketing strategy from the leaders in e-commerce analytics.

    RJMetrics helps hundreds of online retailers measure and optimize their most important metrics.

    Sponsored by: RJMetrics

  • Presented by: Internet Retailer

    Multifaceted business-to-consumer e-commerce sites have changed the expectations of B2B buyers. On their own time, they shop retail sites that are easy to navigate, personalized to their preferences and full of the information consumers want before purchasing. They now expect the same when they go online to place orders during work hours.

    Quick view Download Now
    IR Special Reports
    Date: April, 2014

    Businesses buying online find the best B2B e-commerce sites can be as appealing as consumer-facing sites.

    Multifaceted business-to-consumer e-commerce sites have changed the expectations of B2B buyers. On their own time, they shop retail sites that are easy to navigate, personalized to their preferences and full of the information consumers want before purchasing. They now expect the same when they go online to place orders during work hours.

    While the most forward-thinking businesses have built B2B sites that share many elements with business-to-consumer sites, there are many differences under the hood.

    This Special Report sponsored by: NetSuite, Insite Software, EPiServer, and WebLinc.

  • Presented by: Shotfarm

    Shotfarm’s newest case study with activewear manufacturer prAna reveals the significant savings and shortened time to market generated for both suppliers and their resellers through the use of shotfarm’s free Product Image Exchange to distribute and collect product images.

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    Case Study
    Date: December, 2012

    Shotfarm’s newest case study with activewear manufacturer prAna reveals the significant savings and shortened time to market generated for both suppliers and their resellers through the use of shotfarm’s free Product Image Exchange to distribute and collect product images.

  • Presented by: Trustpilot

    Discover how you can calculate the ROI of customer reviews and boost your turnover with that knowledge.

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    Free Guide
    Date: May, 2014

    Every marketing technique needs to be able to demonstrate an ROI, including customer review platforms.

    Download your free copy of How to prove ROI from online reviews to discover:

    • How customer reviews reduce your customer support burdens
    • How customer reviews can improve your social marketing relevance
    • How to calculate the true value of your efforts using customer lifetime value metrics

    Discover how you can calculate the ROI of customer reviews and boost your turnover with that knowledge.

    Sponsored by: Trustpilot

  • Presented by: Listrak

    One of the hottest trends right now is to use product recommendations on site and to carry the content through to email campaigns. When done correctly, product recommendations will increase AOV and drive additional revenue.

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    Webinar
    Date: March, 2014

    One of the hottest trends right now is to use product recommendations on site and to carry the content through to email campaigns. When done correctly, product recommendations will increase AOV and drive additional revenue. Watch as Ross Kramer, CEO of Listrak, discusses how you can easily implement product recommendations into your campaigns and use them to make each campaign and interaction more personal and impactful.

    You'll learn:

    – The importance of creating a personal and consistent experience for your customers across multiple channels
    – How you can use these tactics to create additional email alerts that keep customers engaged and buying from you
    – The results of two recent reports we conducted regarding the use of recommended merchandise in email campaigns

    Watch webcast

    Sponsored by: Listrak

  • Presented by: Mobidy

    This playbook will give you four strategic methods to increase mobile conversion rates, revenue, and customer satisfaction.

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    Free Guide
    Date: August, 2014

    What's in the ebook?

    This playbook will give you four strategic methods to increase mobile conversion rates, revenue, and customer satisfaction.

    Inside, you'll learn the keys to a successful mobile e-commerce strategy in 2014:

    – Integrate mobile into core marketing activities
    – Establish a culture of mobile measurement
    – Optimize design for conversion
    – Integrate tablet commerce into your mobile strategy

    Sponsored by: Mobify

  • Presented by: Internet Retailer

    Senior Analyst Andy Hoar from Forrester Research teamed up with Internet Retailer in the fall of 2013 to conduct a first-of-its-kind large-scale survey of B2B companies, including wholesalers, distributors, suppliers, and manufacturers.

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    Webinar
    Date: November, 2013

    Although the dollar volume of business-to-business e-commerce in the United States is more than twice that of business-to-consumer e-commerce, to date no one has published detailed or credible B2B e-commerce benchmarks…until now.

    Senior Analyst Andy Hoar from Forrester Research teamed up with Internet Retailer in the fall of 2013 to conduct a first-of-its-kind large-scale survey of B2B companies, including wholesalers, distributors, suppliers, and manufacturers.

    Hoar reported on the results of this survey in this webinar, presenting critical insights about how B2B companies are performing online.

    In this webinar, Hoar discussed:

    - B2B benchmarks for online revenue, costs and expenses, and loyalty, including conversion rates, abandonment rates, average order values, online sales penetration and growth rates and Net Promoter Scores
    - How and where B2B e-commerce operations are prioritizing budget and spending plans for online and mobile
    - What geographies B2B companies are targeting for market expansion
    - Which e-commerce features and functions B2B companies are prioritizing for development in the next 12-24 months
    - Where B2B companies are focusing in 2014 to close the online customer experience gap with B2C sites

    This webinar was organized by Internet Retailer and sponsored by e-commerce technology provider hybris.

  • Presented by: Neustar

    Learn how to defuse the three most common types of cyber attacks - distributed denial of service (DDoS), domain name system (DNS) and application layer attacks - and stay one-step ahead of these attackers.

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    IR Thought Leadership
    Date: April, 2014

    How to defuse the growing threat from cyberattacks

    It is no longer a matter of IF e-retailers will be a target of a cyberattack, but WHEN.

    Retail cyberattackers are launching attacks with growing frequency and sophistication—and showing greater ability to evade detection. The net-net: Retailers are more vulnerable than ever.

    Learn how to defuse the three most common types of attacks – distributed denial of service (DDoS), domain name system (DNS) and application layer attacks – and stay one-step ahead of these attackers.

    Sponsored by: Neustar

  • Presented by: ChannelAdvisor

    With the high number of comparison shopping engines and differing requirements for data feeds, many e-commerce managers find comparison shopping to be a difficult channel to navigate.

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    White Paper
    Date: January, 2013

    Don't Let These Missteps Trip Up Your Strategy

    With the high number of comparison shopping engines and differing requirements for data feeds, many e-commerce managers find comparison shopping to be a difficult channel to navigate.

    This "Top 5 Comparison Shopping Misconceptions" white paper identifies the top 5 mistaken beliefs most retailers have about managing their comparison shopping programs and how the ChannelAdvisor Platform can help rectify these strategy missteps.

    Download this white paper now!

  • Presented by: Connect Address

    Connect Address has created a simple tool to solve the problem that buyers face when they attempt to make a purchase without knowing or having the correct address.

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    Webinar
    Date: June, 2014

    FREE Webinar: Increase Online Sales with New E-commerce Strategies

    Date: June 26th, 2014, at 10am PDT/ 1pm EST

    In this free 20-minute webinar Connect Address will introduce new e-commerce strategies that:

    – Drive higher quality traffic to your online store
    – Create growth and expansion with a limited budget
    – Keep web traffic and sales constant during the slow season

    Register here!

    Connect Address has created a simple tool to solve the problem that buyers face when they attempt to make a purchase without knowing or having the correct address. You now have a way to retain sales from previously-lost shoppers who didn't have all of the necessary information to complete their order. At the same time you are gaining direct access to a second customer, the gift-recipient. Our light platform enables you to reach out to gift-recipients and collect contact data, ask marketing questions and send direct offers. Connect Address helps you to complete more online transactions, drive more web traffic and earn more revenue.

    Sponsored by: Connect Address

  • Presented by: UzerZoom

    To help retailers understand this challenge, UserZoom conducted a usability study with 200 female smartphone and tablet shoppers, asking them to complete several tasks on top apparel sites using their mobile devices. The results provide retailers insight into common pain points in the mobile shopping experience that they can address in their own mobile strategies.

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    Industry Reports
    Date: August, 2013

    Measuring the User Experience of Retail Web Stores on Tablet Devices

    Many retailers are still not taking advantage of the shopping potential offered by mobile devices and tablets, or are providing mobile experiences that fall below consumers’ expectations.

    To help retailers understand this challenge, UserZoom conducted a usability study with 200 female smartphone and tablet shoppers, asking them to complete several tasks on top apparel sites using their mobile devices. The results provide retailers insight into common pain points in the mobile shopping experience that they can address in their own mobile strategies.

    By downloading the report you’ll learn:

    – What's important to users when shopping on a tablet?
    – What makes users abandon a purchase?
    – Do users prefer a mobile web or app?
    – How does having a tablet optimized site affect consumer satisfaction?

  • Presented by: Terapeak

    In a recent study, Terapeak analytics uncovered important trends that were seen elsewhere – only – well after the fact.

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    Industry Reports
    Date: March, 2014

    Data analytics have become a necessary strategic resource for online retailers hoping to increase market share.

    In a recent study, Terapeak analytics uncovered important trends that were seen elsewhere – only – well after the fact.

    This article explains how data analytics foretold the struggle of the Microsoft Surface, and how market insights can improve your business.

    Sponsored by Terapeak

  • Presented by: Internet Retailer

    More than half of the largest North American retailers as measured by their 2012 web sales ship orders to consumers outside the United States, and even more are looking to tap into international e-commerce growth markets like Asia-Pacific and Latin America.

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    IR Special Reports
    Date: January, 2014

    Go global, but be prepared to verify

    E-retailers must make sure they’ve got the basics in hand before they chase global sales.

    More than half of the largest North American retailers as measured by their 2012 web sales ship orders to consumers outside the United States, and even more are looking to tap into international e-commerce growth markets like Asia-Pacific and Latin America.

    But there’s more to selling online internationally than setting up a web site. Retailers need to make sure their orders get delivered to the customer, and that’s not always
    easy, especially in emerging markets where the delivery infrastructure can be underdeveloped.

    This Special Report sponsored by Melissa Data

  • Presented by: SalesWarp

    With SalesWarp's Omni Channel Management system, S&S replaced 6 of 7 different pieces of software, reduced annual software costs by over 90% and increased eCommerce sales by 300% in year 1.

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    Case Study
    Date: April, 2014

    How synchronized inventory, consolidated data and complete customization led to 300% growth and a platform to “DREAM BIG”

    As a shoe and sporting goods retailer who has been in business for over 35 years, S&S Sports' biggest challenge was maintaining one set of inventory data for their B2B and B2C channels.

    S&S Sports selected SalesWarp ENTERPRISE for its' flexible and customizable architecture and ability to consolidate all inventory, order, customer and product data into one system across all of their sales channels.

    With SalesWarp's Omni Channel Management system, S&S replaced 6 of 7 different pieces of software, reduced annual software costs by over 90% and increased eCommerce sales by 300% in year 1.

    Sponsored by: SalesWarp

  • Presented by: Adobe

    Get the scoop on what your mobile consumers want most.

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    Industry Reports
    Date: December, 2012

    The proliferation of mobile devices and tablets continues to rise, making it more important than ever for you to make mobile part of your ongoing, long-term business initiatives. To help in this effort, Adobe has released the results of their survey of over 1,200 mobile users and their insights into what devices they use, how they interact with websites and apps, and what they want most out of their mobile experiences across five different industries: Consumer Products, Consumer Electronics, Financial Services, Travel Services, and Media & Entertainment.

  • Presented by: Internet Retailer

    Technology is the lifeblood of e-commerce retailers, which is why online merchants constantly bolster their capital investment in web fulfillment, digital marketing, performance monitoring and back-office systems that can scale on demand to stay on e-commerce innovation's leading edge.

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    IR Special Reports
    Date: June, 2014

    A Special Report on the Technologies and Services that help E-Retailing Businesses Grow.

    Technology is the lifeblood of e-commerce retailers, which is why online merchants constantly bolster their capital investment in web fulfillment, digital marketing, performance monitoring and back-office systems that can scale on demand to stay on e-commerce innovation's leading edge.

    As of July 2013, 56% of e-businesses were projected to increase their spending on e-commerce technology in the next 12 months, according to Forrester Research Inc.

    Investing in the right technology comes down to retailers doing their research to find the best fits for their business goals.

    This Special Report sponsored by SaddleCreek Logistic Services, German Trade & Invest, SalesWarp, Needle, Rackspace Digital, ID.me, SOASTA, Americaneagle.com.

  • Presented by: Avalara

    If passed, businesses not currently required to collect sales tax nationally will have to. Even if it doesn’t pass, states are finding ways to extend Nexus and are collecting aggressively.

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    Webinar
    Date: September, 2013

    The Marketplace Fairness Act of 2013

    If passed, businesses not currently required to collect sales tax nationally will have to.  Even if it doesn’t pass, states are finding ways to extend Nexus and are collecting aggressively.

    Download this webinar to learn about:

    - The Marketplace Fariness Act
    - State sales tax initiatives
    - How automation keeps you ahead of the changes

  • Presented by: Internet Retailer

    Taking a personalized approach to e-mail messages eliminates the one-size-fits-all perception most consumers may have of e-mail and engages them on a deeper level. The payoff is higher open rates, more click-throughs and increased conversions.

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    IR Special Reports
    Date: March, 2014

    To increase opens and conversions, tailor e-mail messages to be more personal and easy to act on.

    E-mail is one of the most effective tools retailers have. But crafting an effective e-mail campaign that cuts through the growing clutter in consumers’ inboxes requires more than timely messages with the right content.

    Today’s successful e-mail marketers speak to consumers in a personal, customer-focused way, just like an in-store sales representative.

    Taking a personalized approach to e-mail messages eliminates the one-size-fits-all perception most consumers may have of e-mail and engages them on a deeper level. The payoff is higher open rates, more click-throughs and increased conversions.

    Download the full report for FREE by filling out the form to the right.

    This Special Report sponsored by Bronto, dotMialer, and Experian.

  • Presented by: Internet Retailer

    While experts say its imperative merchants make returns simple for consumers, the mechanics involved in processing returns are often not easy. Luckily, there are several tools retailers can leverage to make the process run smoothly.

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    IR Special Reports
    Date: August, 2014

    A Special Report on How to Offer Convenient and Cost-effective Returns Processing

    Returns are an inescapable part of selling online. How online merchants navigate the process can mean the difference between happy customers who will return to shop at the site again and dissatisfied customers who will not.

    Thats why e-retailers should aim to make the returns process as straightforward as possible, say experts. Simple steps, such as detailing how the returns process works in a dedicated space on an e-commerce site, can make a large impact. And self-service featur—built on their own or with the help of a vendor—may not only please shoppers, they also can help the retailer reduce its inbound customer service call volume.

    While experts say its imperative merchants make returns simple for consumers, the mechanics involved in processing returns are often not easy. Luckily, there are several tools retailers can leverage to make the process run smoothly.

    This Special Report sponsored by Newgistics, wnDirect.

  • Presented by: Windsor Circle

    Learn how any retailer can increase online sales with data-driven e-mail.

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    Case Study
    Date: January, 2014

    Spangler Candy makes 10 million Dum Dums a day. Millions of consumers enjoy their products, and thousands of businesses order online through SpanglerCandy.com.

    Now, using Windsor Circle to integrate and analyze purchase history data, Spangler Candy was able to win-back lapsed customers with a targeted data-driven email, helping to generate their highest day of online sales ever.

    In this detailed 15-page case study, you'll learn:

    - How Spangler Candy won back churning customers, with 30% open and 9% click rate (2.2 times 2013 list average!)
    - How to thank new customers using order data, get 45%+ open rates and create repeat buyers.
    - Steps to build a loyalty program, starting with an opt-in campaign, ending with full automation.
    - How to maximize holiday revenue with a big spenders campaign and segmented product recommendations.
    - How Spangler Candy is building a customer engagement program using Windsor Circle's 9 Pillars of Retention Automation Framework.

    Windsor Circle connects Spangler Candy's in-house e-commerce platform to its ExactTarget email account. Learn how any retailer can increase online sales with data-driven e-mail.

    Sponsored by: Windsor Circle