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2013 Social Media 300 eGuide

Quick Overview

The Brand-New 2013 Social Media 300 from Internet Retailer Ranks the Leading Online Retailers by Percentage of 2012 Traffic Derived from Facebook, Twitter and Pinterest.


Please note that this is not the Online Database, where you can manipulate the data, this is the same as the printed guide, but in a Digital Version similar to an eBook.


Digital Edition URL
http://www.nxtbook.com/nxtbooks/verticalweb/socialmedia300_2013/


Delivery of Login & Password:
Internet Retailer will email each subscriber their unique login and password. Please check your inbox minutes after your receipt for an email from “Internet Retailer Sales” (ircustomerservice@verticalwebmedia.com) with the Subject Line: Access Your Digital Edition. Always check your Spam or Junk folders if it does not appear in your inbox immediately.


Digital Edition Use:
Single User Licences Only, Limited Number of Devices Per Order, No Exceptions. Please note: this is a digital product, no PDF downloads are available or printing of pages like a PDF. You can download to your computer or laptop to use as an offline tool, but may not print and replicate pages.

Availability: In stock

$79.00

2013 Social Media 300 Digital eGuide

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Product Description

Internet Retailer Proudly Introduces the 2013 Social Media 300


Your Indispensable Guide to the E-Retailers Charting New Frontiers in Social Commerce


The Brand-New 2013 Social Media 300 from Internet Retailer Ranks the Leading Online Retailers by Percentage of 2012 Traffic Derived from Facebook, Twitter and Pinterest


“Man is by nature a social animal,” quipped Aristotle in his Politics, and that astute observation has given rise, over 2.5 millennia later, to the combustive growth of social media marketing and social commerce. Any retail business with a web presence that isn’t using social media in its marketing strategy is losing out on the chance to cultivate brand ambassadors and capture conversion rates from social network-derived site visits.


But in many ways, the world of social commerce is something of a Wild West, with few universal marketing best practices and a great deal of guesswork involved on what it takes to achieve a return on investment in social platforms. Many retailers think it’s sufficient to ask their site’s visitors to “Like” them on Facebook and that’s the end of it—then they wonder why they see little year-over-year growth.


Successful retailers are ones that can leverage their social media presence to drive retail sales and enhance the customer experience with meaningful content and connectivity. So who are the leading pioneers in the quest to stake claims in this ever-growing swath of e-retailing territory—the retailers who are doing it right? Only Internet Retailer delivers the first publication of its kind with the debut of the 2013 Social Media 300, the inaugural resource that comprehensively ranks and analyzes 300 e-retailers’ presences on the major social networks (Facebook, Twitter and Pinterest) based on percentage of site traffic from those social media channels.


In what will surely be the definitive resource on social commerce, the 208-page 2013 Internet Retailer Social Media 300 delivers a wealth of data, including these key elements:



  • Ranking of online retailers by percentage of 2012 traffic derived from Facebook, Twitter and Pinterest

  • 2012 social commerce sales figures

  • Average conversion rates and order values for visits from social networks

  • Data on visits to e-commerce sites that directly stem from the major social networks

  • Breakdown of e-retailers’ presences on the major social networks, including counts of Facebook fans, Twitter and Pinterest followers and YouTube video views

  • An engagement analysis of merchants’ fans and followers—i.e., how often consumers respond to, by sharing and taking action on, the content e-retailers push out on social networks

  • A total breakdown of merchants’ on-site social features and functions, as well as Facebook and social apps

  • A comprehensive vendor section that profiles the leading social consultants, platform providers, app developers, analytics and other social networking and marketing providers

  • How-to articles from social platform and analytics providers, as well as consultants and other social commerce technology companies

  • An overview article that surveys the differences in e-retailers’ strategies for Facebook, Twitter, Pinterest and other social networks

  • In-depth interviews and analysis of what social commerce sales figures mean to online retailers


Social Media Commerce and Marketing Facts



  • Unique visits to social networking sites are up 6% over last year according to comScore, with Pinterest being the fastest-growing social network, up 4,377% in unique visits between May 2011 and May 2012

  • Facebook announced in October 2012 that it reached 1 billion active users, with 600 million actively mobile

  • Online retailers are investing time and capital by partnering with technology providers and consultants to craft a social strategy that focuses on driving bottom-line results, not just brand awareness

  • 100% of retailers have a Facebook page

  • 74% have Facebook "Like" buttons

  • 98% are active on Twitter

  • 88% are active on Pinterest

  • 90% post videos on YouTube


Key Features



  • 2012 social commerce sales figures

  • Average conversion rates and order values for visits from social networks

  • Four detailed case studies on the leaders in social commerce

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