2012 Second 500 eGuide

Quick Overview

Internet Retailer, the world’s largest publisher of e-commerce news, research and events, announced publication of the all-new 2012 Second 500 Guide, a 352-page digital-only guide packed with all-new operating and financial data, business profiles and executive contacts, and exclusive web sales rankings for the second 500 largest e-retailers in the U.S. and Canada.


Please note that this is not the Online Database, where you can manipulate the data, this is the same as the printed guide, but in a Digital Version similar to an eBook.

Digital Edition URL
http://www.nxtbook.com/nxtbooks/verticalweb/2012_InternetRetailer_second500/

Delivery of Login & Password:
Internet Retailer will email each subscriber their unique login and password. Please check your inbox minutes after your receipt for an email from “Internet Retailer Sales” (ircustomerservice@verticalwebmedia.com) with the Subject Line: Access Your Digital Edition. Always check your Spam or Junk folders if it does not appear in your inbox immediately.

Digital Edition Use:
Single User Licences Only, Limited Number of Devices Per Order, No Exceptions. Please note: this is a digital product, no PDF downloads are available. Please note: this is a digital product, no PDF downloads are available or printing of pages like a PDF. You can download to your computer or laptop to use as an offline tool, but may not print and replicate pages.

Availability: In stock

$70.00

2012 Second 500 Guide Digital Only

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Product Description

Newly updated and expanded, this year’s edition includes:



  • Comprehensive overview story analyzing what’s driving growth among the future leaders in online retailing

  • Never-before-published data on the number of Second 500 retailers with a mobile commerce program, including key details on traffic and sales

  • All-new search engine marketing metrics, such as the percentage of traffic each Second 500 retailer received from paid and natural search

  • New, in-depth coverage of the Second 500 merchants’ social marketing channels and social media strategies and results, including each merchant’s percentage of traffic and sales from social networks

  • The latest key operating metrics, such as each merchant’s annual web sales, conversion rates and average tickets

  • Key contact information for more than 1,100 key decision-makers at Second 500 retail organizations

  • Detailed overview story analyzing who’s leading—and who’s not—among Second 500 web-only merchants, chain retailers, catalog/call center companies and consumer brand manufacturers

  • Case studies that break down the business strategies of the fastest-growing niche merchants in online retailing

  • Detailed analysis of the top technology vendors use by Second 500 merchants in about two dozen categories


Also in the 2012 Second 500 Guide:



  • Web sales from 2011, 2010 and 2009

  • Shopper demographics

  • Web site features and functions

  • Customer service features and functions

  • Promotional programs offered

  • Monthly web traffic and unique visitors

  • Vendors used in 22 solution areas

  • Payment types accepted, including cards and alternative methods

  • Number of affiliate marketing relationships

  • Web site load speed rating

  • Online availability rating

  • Online performance consistency

  • Name of corporate parent

  • Number of SKUs on the site

  • Merchandising category

  • All URLs used