Grainger emphasizes search engine marketing, targeted e-mail s, and mining online data.
While the retail e-commerce market is only 15 years old, the market for e-commerce solutions is incredibly diverse and complicated with hundreds of relatively young companies that are not widely known. Trying to find the right solutions for your particular e-retailing business can be light walking through a mine field. Make the right choice and your e-retail business move to the next level; make the wrong choice and you may well lose your competitive edge. The 352-page 2010 Edition of the Internet Retailer E-Commerce Technology Guide was developed with one goal in mind: helping e-retailers find the right e-commerce tools and services for their business. The 775 e-commerce vendors included in the Guide were identified, categorized and profiled by Internet Retailer’s award-winning editors using objective journalistic techniques. The information reported about each vendor is not the result of paid listings provided by the vendors but rather the product of independent editorial research on the vendor’s products, pricing and retail clients.