A Forrester report points out challenges faced by some business-to-business firms working online.
About the Social Media 300
Your Indispensable Guide to the E-Retailers Charting New Frontiers in Social Commerce
The Brand-New 2013 Social Media 300 from Internet Retailer Ranks the Leading Online Retailers by Percentage of 2012 Traffic Derived from Facebook, Twitter and Pinterest
“Man is by nature a social animal,” quipped Aristotle in his Politics, and that astute observation has given rise, over 2.5 millennia later, to the combustive growth of social media marketing and social commerce. Any retail business with a web presence that isn’t using social media in its marketing strategy is losing out on the chance to cultivate brand ambassadors and capture conversion rates from social network-derived site visits.
But in many ways, the world of social commerce is something of a Wild West, with few universal marketing best practices and a great deal of guesswork involved on what it takes to achieve a return on investment in social platforms. Many retailers think it’s sufficient to ask their site’s visitors to “Like” them on Facebook and that’s the end of it—then they wonder why they see little year-over-year growth.
Successful retailers are ones that can leverage their social media presence to drive retail sales and enhance the customer experience with meaningful content and connectivity. So who are the leading pioneers in the quest to stake claims in this ever-growing swath of e-retailing territory—the retailers who are doing it right? Only Internet Retailer delivers the first publication of its kind with the debut of the 2013 Social Media 300, the inaugural resource that comprehensively ranks and analyzes 300 e-retailers’ presences on the major social networks (Facebook, Twitter and Pinterest) based on percentage of site traffic from those social media channels.
About the Search Marketing Guide
Your Blueprint to Building Solid ROI in Retail Web Marketing
The All-New 2013 Search Marketing Guide from Internet Retailer Ranks the Leading Marketers and Top Search Terms in Retail SEM
The e-commerce market is fiercely competitive. Given the sheer volume of qualified traffic originating from search engines, it’s more important than ever for e-retailers to ensure that their web sites are correctly optimized for ideal positioning in search results. Although they spend billions of dollars on paid search marketing, many online merchants still struggle with maximizing their return on that investment and targeting the keywords that deliver the best results.
With so much at stake, web merchants need a solid business intelligence blueprint to build successful search marketing strategies. The 208-page, newly updated and expanded 2013 Search Marketing Guide from Internet Retailer is the best blueprint in the industry.