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Despite facing increasing competition from Amazon.com and the web sites of major retail chains and consumer goods manufacturers, America's dynamic mid-tier e-retailers, ranked between 501–1,000 by 2012 online sales in the 2013 Second 500 Guide, prove that a combination of specialized product offerings, targeted search marketing, innovative social marketing and lots of current web content produces strong sales growth—even in the face of stronger competitive headwinds.
Such growth is what the 352-page Second 500 Guide documents. Overall, these mid-market e-retailers in the U.S. increased online sales by 15.6% in 2012, even faster than the nation’s Top 500 organic growth rate in the same period (when Amazon and growth by acquisition are removed from the Top 500 growth figure). However, the Second 500 Guide takes more than just web sales into account for the complete portrait it paints of this mid-tier e-commerce market. It includes 166 data elements for each ranked e-retailer, including growth rates, average tickets, conversion rates, monthly web traffic, social media usage, monthly average spending on paid search, the percentage of new and return shoppers, e-commerce vendors used and so much more. The 2013 Second 500 Guide also indexes 1,243 names of the executives in charge of each of these companies and provides the corporate addresses and phone numbers for each.