2011 Second 500 Guide

Quick Overview

The First Ever 2011 Second 500 Guide:
The 2011 Internet Retailer Second 500 Guide ranks, profiles and analyzes the 500 fastest up and coming e-retailers based on annual web sales. The Second 500 Guide is an indispensable research tool for identifying who the next generation leaders in web retailing are and how you benchmark against who will soon be the industry’s best and brightest e-retailers. It is packed with financial and operational data on each of the retail web sites in the U.S, ranked from 501 to 1000.

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2011 Second 500 Guide

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  • 2011 Second 500 Guide
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Product Description

The 368-page 2011 Edition of the Second 500 Guide breaks down the “what’s what” of the “who’s who” of the up and coming online retailing market leaders. Starting with annual sales—the basis of the ranking—the Second 500 Guide is packed with never-before collected financial and operational data on each of the largest retail web sites ranked 501 to 1000 in the U.S., including:


- 2010 Internet sales
- Web sales from 2009
- Shopper demographics
- Monthly web traffic and unique visitors
- Web site features & functions
- Merchandising category
- Average sales ticket on web
- Number of SKUs on the site
- Conversion rate
- Web site load speed rating
- Comparison shopping site affiliations
- Online availability rating
- All URLs utilized
- Name of corporate parent
- Payment types accepted, including cards and alternative methods
- Online performance consistency
- Customer service features & functions
- Top web executives
- Vendors used in 26 solutions areas