As important as quantitative research is to our industry, ranking retail web sites and mobile sites by online annual sales, there is something to be said about qualitative analysis too. And that's what our annual Hot 100 Issue is all about. It represents the judgements of our editors about which e-commerce sites have broken new ground in the past year in ways other e-retailers can learn from. This issue let's us highlight smart thinking retailers of all sizes, old and new. What the Hot 100 and Mobile Top 10 retailers have in common is that they're not following the leader: They're coming up with new ideas that meet the needs of their costumers.
Each profile highlights the innovations the featured web merchant introduced in the past year that earned it a place in our Hot 100 list, and draws out the lessons for other retailers. We'll also provide the vital statistics of each featured e-commerce site and list the vendors in 24 categories that helped that online retailer make its name.