Be Nimble, Define Your Niche

The Second 500 Guide serves as a barometer that gauges the dynamic mid-tier level of North American online retailers. The preponderance of web-only merchants in the Top 10 table shown below indicates that being nimble and having a niche focus account for one's survival rate in an increasingly crowded e-retailing landscape.

Rank and E-Retailer

Merchant Type

Category

2013 Growth

501 Skin Care RX

Web-Only

Health/Beauty

10.00%

502 Action Village Inc.

Web-Only

Sporting Goods

0.10%

503 Swell

Catalog/Call Center

Apparel/Accessories

16.90%

504 TrunkClub.com

Web-Only

Apparel/Accessories

40.00%

505 Entertainment Earth Inc.

Catalog/Call Center

Toys/Hobbies

2.90%

506 Limoges Jewelry

Web-Only

Jewelry

5.00%

507 Buy Happier LLC

Web-Only

Specialty

13.90%

508 Healthy Directions LLC

Web-Only

Health/Beauty

28.10%

509 SportsMemorabilia.com LLC

Web-Only

Sporting Goods

4.60%

510 LovelySkin.com

Web-Only

Health/Beauty

17.80%



Source: Internet Retailer 2014 Second 500 Guide

Image for Second 500
SECOND 500 FACTS
16.9%

Growth rate in 2013 U.S. e-commerce sales

14.1%

How much the Second 500 grew in 2013

2,566.7%

Growth rate in 2013 sales for ChalkFly

1,400.0%

Growth rate in 2013 sales for Rivet & Sway

Key Features

  • Sales Figures2013 online sales of web merchants ranked 501-1,000

  • Thorough AnalysisComplete financial, operations, performance details on each ranked e-retailer

  • Comprehensive ScopeFeatures citing trends for mid-market retailers

  • Industry Contacts1,270 online retailing executives

See all features

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