Sample Profile

Second 500 Guide

Legend

1. Sample Profile

Detailed write-up of each merchant’s latest web retailing strategy and news.

2. Financial

A multi-year history of each retailer’s annual web sales and latest growth rate.

3. Operational

The key traffic, ticket and conversion rate statistics that drive e-retail sales.

4. Management

Headquarters address and contact information; name of the top e-commerce executive.

5. Technical Performance

Metrics on how efficiently shoppers can open and navigate a site.

6. Suppliers

Vendors used by each merchant in 27 different e-commerce solutions categories.

7. Social Media

A breakdown of the major social media sites used by each retailer.

8. Mobile Commerce

Indicates whether or not each retailer has a mobile site and/or mobile app.

9. Web Functions

A breakdown of more than three dozen features and functions that support each retailer’s web store.

SECOND 500 FACTS
15.6%

The amount by which Second 500 e-retailers grew in 2012

2.0%

Median merchandise return rate of Second 500 merchants

1,003.6%

2012 growth rate of consignment apparel retailer Real Real Inc.

20.9%

The amount by which Second 500 apparel retailers grew in 2012

Key Features

  • Sales Figures2012 web sales of mid-market e-retailers

  • Thorough AnalysisKey financial, operations, payments & performance metrics

  • Comprehensive ReviewThe content and frequency of merchants’ e-mail marketing strategies

  • Industry ContactsNames of more than 1,200 e-commerce execs

See all features

Advertisement