If there's something you've bought offline that you weren't able to buy online, we're probably thinking about that.”
Despite facing increasing competition from Amazon.com, the web sites of major retail chains and consumer goods manufacturers bent on grabbing more market share slices of the North American e-retailing pie, mid-tier web merchants, ranked 501-1,000 by 2013 online sales in the 2014 Second 500 Guide, collectively grew their web sales last year to $4.7 billion, up 14.1% from total 2012 web sales of $4.15 billion. That growth rate is more than four times higher than the rate of U.S. total retail sales for 2013, which grew 3.67%, according to the Department of Commerce.
While competition is tough in this mid-tier market, the web merchants that have made it into the 2014 Second 500 rankings prove that a combination of specialized product offerings, targeted search marketing, savviness in social media marketing and compelling and current web content produces strong sales growth—even when competing against more established e-retailers with bigger budgets.
Sales Figures2013 online sales of web merchants ranked 501-1,000
Thorough AnalysisComplete financial, operations, performance details on each ranked e-retailer
Comprehensive ScopeFeatures citing trends for mid-market retailers
Industry Contacts1,270 online retailing executives