Despite facing increasing competition from Amazon.com, the web sites of major retail chains and consumer goods manufacturers bent on grabbing more market share slices of the North American e-retailing pie, mid-tier web merchants, ranked 501-1,000 by 2013 online sales in the 2014 Second 500 Guide, collectively grew their web sales last year to $4.7 billion, up 14.1% from total 2012 web sales of $4.15 billion. That growth rate is more than four times higher than the rate of U.S. total retail sales for 2013, which grew 3.67%, according to the Department of Commerce.

While competition is tough in this mid-tier market, the web merchants that have made it into the 2014 Second 500 rankings prove that a combination of specialized product offerings, targeted search marketing, savviness in social media marketing and compelling and current web content produces strong sales growth—even when competing against more established e-retailers with bigger budgets.

SECOND 500 FACTS
16.9%

Growth rate in 2013 U.S. e-commerce sales

14.1%

How much the Second 500 grew in 2013

2,566.7%

Growth rate in 2013 sales for ChalkFly

1,400.0%

Growth rate in 2013 sales for Rivet & Sway

Key Features

  • Sales Figures2013 online sales of web merchants ranked 501-1,000

  • Thorough AnalysisComplete financial, operations, performance details on each ranked e-retailer

  • Comprehensive ScopeFeatures citing trends for mid-market retailers

  • Industry Contacts1,270 online retailing executives

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