2013 Search Marketing Guide

The 208-page updated and expanded 2013 Search Marketing Guide from Internet Retailer gives buyers an exclusive set of data on keywords, ad spending and top marketing executives to help gain a competitive edge.

Internet Retailer's 2013 Search Marketing Guide is packed with search marketing keyword and spending data on each of the 500 largest web merchants in the U.S.

  • The top 250 Paid and Natural web merchants, ranked by their position in Google searches
  • The top 250 Paid and Natural web merchants share by merchandise category
  • 2011 and 2012 average monthly pay-per-click spending
  • Average cost per click
  • Total active keywords
  • Top keywords used by the largest e-retailers
  • 500 marketing executives for the top web retailers and suppliers
  • Search marketing suppliers for each of 500 web merchants

Digital Edition:

Internet Retailer now offers research publications in an interactive digital format. The digital version of the 2013 Search Marketing guide is not simply an e-book or PDF; there are several value-added custom features available with this digital edition. When you purchase your guide electronically, you can zoom in and out and flip through pages with ease. An easily navigable interface allows much faster access to data. For example, the listings in the table of contents pages instantly link users to the pages containing each company's profile, and every URL listed in each e-retailer profile is hyperlinked to that retailer's web site, making it easy to move from the profile and data reported on a particular web store to that web store itself. A keyword search function allows digital subscribers to find all references to a certain word or phrase, enabling users, for example, to search all web sites that use a certain e-commerce solution provider.

Digital Edition Use: Single User Licences Only, Limited Number of Devices Per Order, No Exceptions. Please note: this is a digital product, no PDF downloads are available or printing of pages like a PDF. You can download to your computer or laptop to use as an offline tool, but may not print and replicate pages.

Key Features

  • Search RankingsTop 5 retailers in 20 categories

  • Top Search TermsTop 3 retailers for 400 of the most-searched keywords

  • Case StudiesHow search marketing boosts web sales

  • Industry Contacts500+ e-retailer execs & search marketing providers

See all features