Featured Data
Below are 21 individual data elements grouped under the headings of Search Results, Traffic Breakdown, Spending, Keywords and Operations, which subscribers can use to quickly and easily find the information they seek on the web retailers profiled in the Search Marketing Guide.
Search Results
- Rank
- Retailer
- Primary URL
- Total Points 2012
- Primary Merchandising Category
- Primary Category Points
- Share of Category
- 2012 Category Rank
Traffic Breakdown
- 2012 Average Paid Search Traffic
- 2012 Average Natural Search Traffic
- Search Engine Traffic 2012
- Search Engine Traffic 2011
Keywords
- Top Keywords
- Additional Keywords
Spending
- Average Monthly Pay-Per-Click Spending 2012
- Average Monthly Pay-Per-Click Spending 2011
- Growth
- Average Cost Per Click
- Active Keywords
Operations
- Search Marketing Provider
- Marketing Executive
Key Features
Search RankingsTop 5 retailers in 20 categories
Top Search TermsTop 3 retailers for 400 of the most-searched keywords
Case StudiesHow search marketing boosts web sales
Industry Contacts500+ e-retailer execs & search marketing providers
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