November 2013 Special Report

Performance Equals Profit
New technologies help keep sites humming, and revenue flowing.

Speed matters. Online retailers know that sluggish site performance directly impacts the metrics they care most about: customer satisfaction, conversions, brand reputation and revenue.

When a shopper has to wait, she can quickly grow frustrated, making her more likely to click or tap to a competitor's site. And if that shopper finds the competitor's site meets or exceeds her expectations, chances are she'll remain loyal to that retailer.

There's a direct connection between site performance and sales. For instance, a recent Walmart.com study found that an improvement in page load time of 100 milliseconds—one-tenth of a second—produced a 1% increase in incremental revenue for the e-retailer.

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This Special Report sponsored by InstartLogic and Neustar.

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