If there's something you've bought offline that you weren't able to buy online, we're probably thinking about that.”
January 2014 Special Report
Go global, but be prepared to verify
E-retailers must make sure they've got the basics in hand before they chase global sales.
More than half of the largest North American retailers as measured by their 2012 web sales ship orders to consumers outside the United States, and even more are looking to tap into international e-commerce growth markets like Asia-Pacific and Latin America.
But there's more to selling online internationally than setting up a web site. Retailers need to make sure their orders get delivered to the customer, and that's not always easy, especially in emerging markets where the delivery infrastructure can be underdeveloped.
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This Special Report sponsored by Melissa Data Corp.