Leading Internet Retailer Ashford.com adds buySAFE to Website

Fine watch and jewelry ecommerce site to deliver guaranteed peace of mind

New York, NY (September 20, 2007) – Ashford.com, a leading fine watch and jewelry retailer announced today that it has partnered with buySAFE, Inc. (www.buysafe.com), the leading trust and safety company for ecommerce transactions and has integrated the buySAFE trust solution into its ecommerce website. All pages of Ashford.com now display the buySAFE Seal, one of the strongest trust signals in ecommerce. Additionally, visitors to the site are able to guarantee qualified purchases with a buySAFE bond up to $25,000 per transaction.

The buySAFE Seal identifies reputable, trustworthy merchants for online shoppers, and shoppers can guarantee their transactions with a bond backed by leading surety providers Liberty Mutual, Travelers and ACE USA. To qualify as a buySAFE Merchant, online retailers must pass the buySAFE certification process, which ensures that they are financially sound, reliable, trustworthy and committed to delivering on their terms of the sale. By adding buySAFE to their website, Ashford.com will be able to more effectively merchandise their significant experience, reputation, character and willingness to put their customers first. Shoppers who purchase from buySAFE Merchants such as Ashford.com can enjoy added peace of mind – even if they are a first-time buyer– resulting in higher sales, larger purchases and more repeat customers for qualified retailers. Recent studies suggest more than half of all Internet users have yet to complete an ecommerce transaction and a lack of consumer confidence ranks among the primary reasons.

“We`re very pleased to partner with one of the premier brands in the online fine watch and jewelry space,” said Jeff Grass, CEO, buySAFE. “With the buySAFE Seal and bond guarantee on the Ashford.com website, shoppers will have total confidence knowing they are shopping with one of the best businesses on the web. Ashford.com’s commitment to delivering total peace of mind to Internet shoppers will pay enormous dividends as consumers look for ways to discriminate among all of the websites they have to choose from.”

“We pride ourselves on providing our shoppers with a safe, easy shopping experience every time they visit the Ashford.com website,” said Eli Katz, CEO of Ashford.com. “buySAFE enables us to further this important goal by giving our shoppers the ultimate peace of mind – the assurance that our business has been thoroughly inspected, is continually monitored and fully guaranteed to perform as promised.”

buySAFE has built significant momentum in the ecommerce arena in recent months, announcing the addition of several high profile customers including Home Décor Products, eImprovement.com, BedBathStore.com and DVD Planet, part of Infinity Resources, the third-largest DVD retailer online. ScanAlert, TRUSTe, PriceRunner.com and more than a dozen shopping cart providers have also recently announced partnerships with buySAFE. As the Internet’s only provider of a regulated third-party guarantee, buySAFE has already guaranteed more than 13,000,000 online transactions.

About buySAFE
buySAFE, Inc. is an expert at ensuring safe, reliable and virtually risk-free online shopping. buySAFE and its surety partners – Liberty Mutual, Travelers, and ACE USA – certify online merchants to ensure they are trustworthy and reliable, monitor them continuously, and stand behind the certification by guaranteeing a shopper’s purchase with a bond of up to $25,000. By providing merchants with the world’s only explicit third-party endorsement of their reliability and trustworthiness that is backed by a bond guarantee, buySAFE is able to increase buyer confidence and substantially improve merchant economics.

buySAFE is proven to increase buyer confidence by providing certified merchants with the buySAFE Seal for display on their website and by enabling shoppers to guarantee their purchase with a bond. With increased buyer confidence, buySAFE Merchants typically enjoy higher website conversion, more repeat buyers and a stronger ROI on all their marketing dollars. buySAFE is headquartered in Arlington, Virginia. More information is available at http://www.buysafe.com or by calling (888) 9-BONDED.