Celebros integrates Qwiser(tm) Salesperson in 3 days, immediately increasing largest Italian online fashion retailer`s conversion rate and sales
New York, NY, July 24 - Celebros Ltd., developers of sales-riveted search and retrieval solutions for online stores, announced today that Forzieri.com (www.forzieri.com), the largest source for the latest in Italian fashion accessories and gifts, has recently integrated their Qwiser(tm) Salesperson end-to-end search solution.
With nearly 60 exclusive brand names in addition to the Forzieri make itself, as well as many departments carrying a great variety of products, Forzieri.com wanted to make certain that their shoppers are always able to locate the items they want no matter how they search for them. Of equal importance was ensuring that each contact with the shopper maximizes the likelihood of a sale. To accomplish these goals, Forzieri.com deployed Qwiser(tm) Salesperson whose search and interactive behavior mimics that of a live salesperson, actively serving to increase sales.
In commenting on their new search solution`s effectiveness, Andrea Forzieri, founder and CEO of Forzieri.com said, "Our immediate reaction was one of pleasant surprise at the quick and smooth Qwiser(tm) implementation. And, from my familiarity with other solutions I can say that none offer such complete understanding of queries with perfect matches. In parallel, our shoppers can navigate directly to the items they want along a path that Qwiser(tm) dynamically creates. One week after the integration, we already had a sharp rise in sales."
Assaf Roth, CEO at Celebros Ltd. said that, "We are very pleased to have the stylish Forzieri online store, with its discerning shoppers, as our customer. For shoppers, there isn`t a more frustrating experience than entering a well-known store and not being understood by its salesperson - which is the store`s search engine. Celebros is very excited about the increase in its customer base and the interest our solution is generating in the online retail community."
Forzieri is using two additional beneficial components included in the Qwiser(tm) Salesperson solution: Salesperson Desktop, which enables their marketing team to incorporate business rules into the on-site engine and to react dynamically and easily to new market trends, and Salesperson Analytics which employs Qwiser`s(tm) strong concept extraction capabilities to gain insight into site visitors` shopping and purchasing patterns and preferences.
About Celebros
Celebros Ltd. (www.celebros.com) is the developer of the Qwiser(tm) Salesperson search solution designed specifically to meet the needs of online retailers. Qwiser`s(tm) feature laden solution uses proprietary algorithms and specially created knowledge bases. The end-to-end solution is based on a new approach to search that places the online shopper at the center, with the knowledge that when shoppers easily find what they want, they buy.
Celebros Ltd. is a privately-held technology company with offices in New York and Herzliya, Israel. Celebros` product development is led by internationally recognized professors of computer science and its boards of directors and advisors include key executives at Yahoo!, Lehman Brothers, and Booz Allen Hamilton.
About Forzieri.com
Forzieri.com, the Internet Retail division of Firenze Seta s.r.l., an Italy-based company located in Florence, Italy is operated since 1994, offering premium Italian designer accessories at the most affordable prices. Forzieri decided to provide their customers with an on-line version of their stores since many would call and request products over the phone when unable to come to Florence. Online since March 1999, the response has been overwhelming. Forzieri.com is now expanding and adding more departments and more services to bring their customers an even wider array of personal accessories.
Forzieri.com`s policy is: the customer always comes first, second and third.
For more information:
Tal Rubenczyk
VP Marketing
Celebros Ltd.
tal@celebros.com
T: (212) 687-0877
F: (212) 687-0455
Andrea Forzieri
CEO
Forzieri.com
andrea@forzieri.com
T: (39)-(055)-213869
F: (39)-055-292019
Back...
