Endeca InFront to Provide Enhanced Shopping Environment, Dynamic Merchandising and Improved Customer Relationship Marketing Capabilities to Top 10 Online Retailer
Cambridge, May 12, 2003 - Endeca, the only provider of Guided Navigation and advanced search solutions, today announced Quixtar Inc., a member of the Alticor group of companies, has chosen Endeca InFront with Guided Navigation to enhance the search and navigation capabilities of its online site. With the help of Guided Navigation, users will now be able to easily search and browse Quixtar`s expansive Web site.
Quixtar Inc. supports a blend of consumer shopping, membership benefits and business ownership on the Web. Launched in 1999, Quixtar has become the online leader in Health and Beauty sales and is among the top companies for overall online retail revenues.
Quixtar needed a solution that would provide customers with an easy-to-navigate, easy-to-manage search experience. The company turned to Endeca with Guided Navigation to improve overall customer experience by creating an interactive relationship between customers and the information on their Web site.
"At Quixtar we`re committed to a Web-based business. Enhancing the customer experience and making it easy for them to search, navigate and discover is a top priority," said Randy Bancino, Chief Information Officer for Quixtar. "Endeca technology and Guided Navigation takes our product data and turns it into an easy way for our customers to find what they want quickly. It`s flexible enough to accommodate a variety of user search approaches, and interactive enough to provide precise results."
With Endeca InFront, Quixtar customers will be given exposure to the hidden value in their Web site using Guided Navigation functionality, which guides users through their search experience by providing all the relevant next steps for refinement, ultimately leading them to the best choices based on what they are looking for. And with Endeca InFront`s dynamic merchandising functionality, Quixtar will be able to leverage related items based on individual users’ queries, thereby improving their ability to sell more.
"Quixtar`s goal of providing a highly interactive, Web-based experience for their customers is a perfect fit for Endeca and Guided Navigation, which is designed to easily direct users through their online experience," said Steve Papa, CEO and founder of Endeca. "Our unique functionality and performance will ensure Quixtar customers have a terrific online shopping experience."
Endeca`s Guided Navigation with advanced search solutions help businesses across a variety of sectors like retail, financial services and business-to-business with applications that address the information overload problems associated with content, catalog and enterprise information access and retrieval. Endeca solutions are built on innovative technology that makes it possible for the first time to offer Guided Navigation and advanced search on structured and unstructured information with high performance, and low total cost of ownership, even at massive scale.
About Endeca
Endeca offers innovative advanced search and Guided Navigation information delivery solutions for companies who need to integrate, discover, and navigate enterprise data to solve the business problems associated with information overload. Endeca technology is already at work for leading retail, financial services and business-to-business companies like Barnes & Noble, Putnam Investments, and Arrow Electronics. Endeca solutions empower users to explore and discover relevant relationships in data and find accurate and precise results with unprecedented speed. Patent-pending algorithms provide a scalable, Web-based infrastructure for data exploration, leading to highly relevant and meaningful search results every time. This technology can be applied across a wide-range of enterprise and customer applications including Customer Relationship Management (CRM) analytics, catalogs, directories, search and portal integration. Endeca is a privately held company headquartered in Cambridge, MA and is backed by leading venture capital firms including Ampersand Ventures, Bessemer Venture Partners and Venrock Associates. Endeca is an IBM Advanced Business Partner and is a preferred provider of IBM’s WebSphere Commerce Group. For more information, please visit www.endeca.com or email us at info@endeca.com.
About Quixtar, Inc.
With the launch of Quixtar Inc. in 1999, a new business model was created called I-commerce, representing the convergence of four key elements: the Internet, the individual, the infrastructure of Quixtar and independent business ownership. In Quixtar`s first three years, Independent Business Owners (IBOs) powered by Quixtar generated $2.1 billion in sales for the company plus nearly $200 million for its Partner Stores. For their efforts, IBOs have earned more than $655 million in bonuses and other incentives. Quixtar Inc. is a member of the Alticor family of companies based near Grand Rapids, Mich., and currently supports independent businesses in the U.S., Canada, and Puerto Rico. Quixtar Canada Corp. headquarters are in London, Ont., Canada.
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