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Press Releases Thursday, November 19, 2009   
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Billeo and Kynetx Partner to Improve User Interaction When Shopping and Paying Bills Online

LEHI, Utah & SANTA CLARA, Calif. – Billeo, Inc. (www.billeo.com), the provider of the leading personal finance application that helps consumers pay bills and shop online, today announced a partnership with Kynetx, Inc. (http://kynetx.com), provider of a cross-site, context-aware application platform. Together, the companies plan to leverage the proprietary solutions to deliver “purposed-based” experiences to consumers across the web.

“People go to the web to fulfill some purpose,” said Stephen Fulling, founder and CEO of Kynetx. “Unfortunately, most companies don’t, or can’t, offer experiences that flex to fulfill purpose. Instead, they require users to adjust to them, often sending them through a maze of sites and search engines to accomplish a task. This doesn’t create closer consumer relationships or repeat business. It creates resentment.”

“In today’s economy, strong consumer relationships are crucial for business health. Partnering with a company like Kynetx will help reshape the web experience for millions of consumers and give our clients a timely, competitive advantage in the online marketplace,” said Murali Subbarao, CEO of Billeo, Inc.

Kynetx offers a rules-based, cross-platform technology that understands consumer context (information). This context can be accessed by permission of the consumer to provide a highly-relevant, personalized and purpose-based web experience. Proprietary, cross-platform, and cloud-based, the Kynetx technology can easily be layered with other client software to enhance user experiences on any OS, browser or web-enabled device.

Billeo offers an award-winning multi-faceted Assistant Suite that helps consumers with every aspect of the online transaction process. The Password Assistant automatically logs the consumer in to a merchant site with their saved ID and password, and with Billeo’s Shopping Assistant, the consumer’s shipping, billing and payment details are automatically filled in during the purchase process. Billeo’s Splendid Search allows consumers to search for the electronic receipt of their online purchase by name, date, purchase price, etc. With Billeo, payments are directed to billing company and shopping websites, payments are instantaneous, and electronic receipts are automatically captured, saved and filed. The Offer Assistant is a patent-pending, free service that for the first time delivers real-time shopping discounts and rewards directly to the consumer within their unsponsored search engine results. Billeo now presents offers from more than 650 merchants as part of the program.

Billeo’s award-winning solution for managing and tracking bill payments and online purchases recently received the Editor’s Choice award and a Four Star rating from PC Magazine. Billeo also won the 2009 CODiE Award for “Best eCommerce Solution” from the Software & Information Industry Association.

Billeo is available at no charge at www.billeo.com.

Kynetx will discuss more about creating purpose-centric web experiences at the upcoming Kynetx Impact Conference November 18-19.

About Billeo
Billeo gives consumers a fast, easy and intelligent way to exercise choice and control over their online purchases and payments. Billeo is the catalyst to make online purchases and bill paying as easy and financially rewarding as possible. Billeo was founded by experts from the EBPP, card issuer, banking, ecommerce and technology industries. More than 40 banks, 6 of the top ten card issuers and over 9,200 companies across 26 categories are part of the trusted Billeo network, and more than 650 merchants have partnered with Billeo for their Offer Assistant program. For more information, visit www.billeo.com and twitter.com/billeoinc.

About Kynetx
Founded in 2007, Kynetx, Inc. is the leader in context-automation services. Kynetx has developed a proprietary rules-based development platform that is the first infrastructure to support the “Purpose-Centric Web” (PCW) metaphor that is driving the next era of software services and Internet applications.

Snapp Conner PR
Cheryl Snapp Conner or Josh Berndt
801-994-9625
cheryl@snappconner.com or josh@snappconner.com
or
Kynetx, Inc.
Kristen Knight,
kdk@kynetx.com
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