Thirteen Exclusive Coupons in Debut Offering October 25, 2009
New York, NY (October 20, 2009) -- News America Marketing, a division of News Corporation (NYSE: NWS), today announced that its SmartSource coupons will be going mobile on Sunday, October 25th. That’s the day that the SmartSource Magazine coupon insert will be carrying a message to 68 million households, that they can get additional coupons by texting the word “coupons” to the number 87415. In response, thirteen exclusive coupon offers will be sent to their phone with an opt-in prompt asking for their e-mail address and permission to send them additional mobile offers in the future. The coupons will then be sent to the e-mail address that’s entered, allowing the consumer to print them at their convenience using SmartSource.com’s secure printable coupon technology.
While newspapers are still far and away the leading source for most of Americans’ coupons, News America is intent on finding new ways to reach coupon users. According to Scarborough research, “8.6 million, (or 8 percent) of U.S. households currently acquire coupons via text messages and/or e-mail.”
“We believe that SmartSource Mobile’s couponing solution will provide the needed reach, scalability and coupon security that the consumer packaged goods community has been asking for in a mobile solution,” said Henri Lellouche, SVP, iGroup, News America Marketing. “Digital couponing is beyond the testing/acceptance phase with the CPG community, and it is now News America’s goal to bring this channel to critical mass through multiple consumer contact points.”
For the October 25th launch there will be coupons from Kotex, Huggies, Trident, Jimmy Dean, Kellogg and Tyson, totaling $17.50 in savings and ranging in value from 50 cents to $3.00. The coupons will remain available until November 8th.
“We are pleased to be able to provide an additional savings opportunity to consumers at a time when budgets are still being stretched to their limits, “ said Chris Mixson, President, News America Marketing. “We are committed to continuing to offer coupons wherever consumers prefer to find them, whether in the newspapers, online, in-store, or on their mobile devices.”
News America Marketing®, a division of News Corporation, is the leading single-source provider of consumer marketing services. The company’s product portfolio, marketed under the SmartSource® brand name, consists of the first branded free-standing insert, known as SmartSource Magazine®, various in-store marketing products, merchandising services, database marketing tools and online promotions. These products and services allow marketers to deliver a brand message to over 200 million consumers each month via a network of 1,500 newspapers and over 50,000 supermarket, drug, office, mass merchandisers and dollar-store locations across the country, including Kroger, SuperValu, Safeway, Publix, Food Lion, CVS, Rite Aid Walgreens, Staples, Family Dollar and Dollar General.
News America Marketing’s diverse portfolio of consumer-marketing programs includes:
IN-STORE MEDIA
SmartSource At-Shelf Sampling
SmartSource Carts
SmartSource Coupon Machine
SmartSource Floortalk
SmartSource Price Pop Guaranteed
SmartSource Shelftake One
SmartSource Shelftalk
SmartSource Shelftalk Banner
SmartSource Shelfvision Video
SmartSource Showcase
SmartSource SmartSampling
HOME-DELIVERED MEDIA
SmartSource Magazine
SmartSource Custom Media
Direct Response Advertising
Partnerships Themed Events
ONLINE MEDIA
SmartSource Online
www.smartsource.com
TRADE MARKETING
SmartSource Price Feature Plus
DATABASE MARKETING
SmartSource Direct
MERCHANDISING SERVICES
News America Marketing—International provides consumer-marketing services in Canada, Australia and New Zealand; in addition, we have a network of advertising and promotion partners in Asia, Europe, South America and Africa.
News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) had total assets as of June 30, 2009 of approximately US$53 billion and total annual revenues of approximately US$30 billion. News Corporation is a diversified global media company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers and information services; book publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and Latin America.
Contact:
News America Marketing
Laura Richards
212.782.8145
lrichards@newsamerica.com
Rubenstein Associates Public Relations
Marisa Wayne
212.843.9216
mwayne@rubenstein.com
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