San Francisco, California, October 27, 2009 - AdBrite, Inc. has reached another milestone with the launch of its new Application Program Interface (API) on the AdBrite Exchange, thus becoming the only fully transparent advertising exchange to offer this functionality to advertisers. AdBrite’s new API allows advertisers to buy advertising more efficiently than ever before. AdBrite’s API will allow advertisers to upload multiple creative’s, optimize and download reporting on a highly cost-effective and scaleable basis across over 100,000 sites.
“As marketers continue to demand ad effectiveness and sustained return on investment for their ad spend AdBrite is committed to providing best in class technology to deliver the most relevant audiences which drives greater intent and conversions. AdBrite’s API will provide agencies, advertisers and advertising networks even greater access, visibility and control to inventory across our inventory of 100,000 sites. AdBrite’s API empowers advertisers to utilize AdBrite’s open sourced data and optimization engines at scale to engage their target audiences with greater precision, transparency and ultimately ROI,”
says Iggy Fanlo, AdBrite CEO.
The AdBrite API aggregates all the tools advertisers need to successfully manage every phase of an online campaign. By utilizing the AdBrite API advertisers will:
Save time
• Bulk upload of creative units on multiple campaigns
• Manage multiple campaigns from a single interface
• Create blacklist / white lists of publishers URLs
Save money
• Optimize campaign bids to maximize ROI
• Ability to test and efficiently optimize multiple creative’s
Make better decisions
• Evaluate campaigns across multiple media partners in real time
• Granular insights into campaign performance early enough to increase success metrics
• 24/7 access to AdBrite reporting and data
About AdBrite
Serving over 1 billion impressions a day on over 100,000 sites, AdBrite is The Internet’s Ad Marketplace. AdBrite has created a completely transparent and effective advertising exchange focused on maximizing ROI for advertisers and publisher yield through best in class targeting and optimization technology. AdBrite’s auction - driven pricing, Real Time Bidding and API functionality combined with a self-service account management interface gives our customers unparalleled access to campaign information and total control. AdBrite was founded by Philip Kaplan and Gidon Wise in 2002 and is headquartered in San Francisco, California. AdBrite is backed by venture capital firms Sequoia Capital, DAG Ventures, Artis Capital and Mitsui Ventures. AdBrite, and The Internet’s Ad Marketplace are trademarks of AdBrite, Inc. For more information, visit http://www.adbrite.com
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